The document analyzes data from over 1,000 outside sales representatives to identify attributes of top performers. It finds that most top performers have a "director" and "influencer" sales personality style, emphasizing charm and intensity. They are also highly motivated by economic factors and desire for influence or autonomy. Key thinking attributes for top performers include persistence, self-confidence, practical thinking, ability to handle rejection, and self-starting ability. The document recommends using this profile to identify and develop strong outside sales candidates and representatives.