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eCommerce Components
The document outlines key components of e-commerce, focusing on engaging and converting visitors into customers through tools like advertising, merchandising, and customer management systems. It highlights the importance of user interface design, product navigation, and customer reassurance features such as wish lists and accounts. Additionally, it mentions behind-the-scenes processes like order processing, inventory management, and payment gateways.
eCommerce Components
- 1. Key eCommerce components Thursday, 13 October 11
- 2. Engage Convert Build Get Visitors Visitors Customers Relationships Marketing User Interface Shopping basket Customer Accounts Decision Support Customer Personalisation reassurance Guided Product Navigation recommendations erm Product Up sell & Cross g-T n s Lo er Exploration sell Site Search to tom r s us si to C V i Thursday, 13 October 11
- 3. Engage Convert Build Get Visitors Visitors Customers Relationships Advertising Tools Merchandising Order Processing Returns Handling Customer Tools Service Tools Social network Content Warehouse Shipping & Taxes Customer marketing Management systems Relationship systems Management Email marketing Store Inventory Security & Fraud Customer tools Management Management Detection Tracking Systems Search Engine Promotions Retail/EPOS Payment Gateway Reporting Marketing Tools Systems electronic point of sale (recording/updating stock) Behind the Behind the scenes scenes Thursday, 13 October 11
- 4. Shopping basket & Customer reassurance Customer Accounts wish list Very stylish design and branding Clear navigation Internal Search Product exploration Decision support Customer reassurance Thursday, 13 October 11