This survey of 1,468 Indonesian internet users found that:
- 77% shop online, with Lazada, Tokopedia and Bukalapak being the most well-known sites.
- Clothes and accessories are the most popular products purchased online.
- Frequent promotions and convenient payment methods are the top reasons for shopping online.
- Lazada has the largest market share at 20% and is purchased most by under 18s and over 35s.