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"Economics of Web Design" by Yury Lifshits
This document contains a presentation on web design economics. It discusses an "Anti-AdWords Theorem" which states that under a proposed mathematical model, the design of Google AdWords that separates organic and advertising search results can be "stupid" and improved by another presentation that increases both relevance and revenue. It also covers dynamic design and increasing key numbers for owners and users, and proposes a project to build a hit counter analysis tool.
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