eco nomics
uncovering the hidden costs
 of everyday consumption


            ?
meet joe.
joe’s an
 average guy
trying to make the
  right choices...
for his   family...
and his
  pocketbook.
in a single year,




joe will spend   $25,000
  on consumer goods and energy
and consume   $100,000
  worth of natural resources.
joe pays
for the products
     he uses...
but is he paying the

      of consumption   ?
what about the

        costs?
costs
from pollution & contaminants
costs
from disaster and pollution cleanup
& lost natural resources
costs
for oil & agribusiness subsidies
military costs
        for energy & food security
what would the
true cost
 of products be...
if their pricetags
     reflected the
            costs?
gasoline
         the cost of filling up
                                                           retail cost
                                                           $43.73
                                                           hidden costs




                                                           total cost
                                                           $232.11
what’s hidden?   environmental, healthcare, subsidies, security, and other traffic-related costs
hidden costs




gasoline
plastic kid’s toy                                        retail cost
 made in china                                           $1.99
                                                         hidden costs




                                                         total cost
                                                         $3.94
what’s hidden?   environmental costs for the oil needed to ship the toy
cheeseburger                                            retail cost
 the hidden cost of beef                                $1.99
                                                        hidden costs




                                                        total cost
                                                        $3.00
what’s hidden?   environmental costs from the production of beef
bottled water                                             retail cost
   the true cost of convenience                           $2.50
                                                          hidden costs




                                                         total cost
                                                         $5.23
what’s hidden?   environmental costs from the use of oil to produce and ship the plastic bottles
home electricity                                        retail cost
 a month’s supply                                       $351
                                                        hidden costs




                                                        total cost
                                                        $784
what’s hidden?   environmental costs from the use of coal power
in a nation of
     304 million...
costs
add up.
$1.69 trillion
                            hidden costs




 $513 billion
annual U.S. consumption
      of gas
$338
                billion
                  annual U.S.
                consumption of
                goods made
                  in china




$330 billion
 hidden costs
$38 billion
                          hidden costs
 $75 billion
annual U.S. consumption
      of beef
$5 billion
annual U.S. consumption
  of bottled water




                          $5.45 billion
                           hidden costs
$451 billion
 hidden costs




                $370 billion
                annual U.S consumption
                  of electricity
for the sake of
      convenience
or a lower pricetag
  today...
we’ve avoided
paying the

    costs.
so...




        who will pay
          our debt?
our kids.
through
rising
healthcare
costs
and higher
taxes


to pay for
environmental cleanup,
government subsidies, and food & oil security.
and we haven’t
even mentioned


the things you can’t put
   a pricetag on...
depletion of natural resources
    global warming
lower quality of life
  animal & plant extinctions
so what’s
an average Joe
             to do?
limit your impact.

 reduce your consumption
 (buy used, borrow, grow your own food)
 eat less meat
 walk or bike instead of driving
vote with your dollars.

 support eco-conscious businesses
 and products
 buy food from farmers’ markets
 shop local to reduce transportation
 and shipping costs
spread awareness.

 talk to your family & friends about
 the hidden costs of consumption
 teach your kids to consume less
 encourage your employer to be more
 eco-conscious
your
 everyday
   choices
 make a
difference.
think about the
                  costs
and make
   nomical
     choices.
for your   family...
and your
  pocketbook.
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for more information, visit www.mindsalt.net

Eco-nomics, The hidden costs of consumption