Joe, an average consumer, spends $25,000 annually on goods and consumes $100,000 worth of natural resources, but he only pays the direct retail costs and is unaware of the various hidden environmental, health, and security costs associated with production and transportation. These hidden costs—which include pollution cleanup, resource depletion, subsidies, and climate change impacts—add up to over $1 trillion annually for U.S. consumers. The document urges people to reduce their consumption, support sustainable businesses, and make more informed choices to limit these hidden costs that will otherwise be passed on to future generations.
gasoline
the cost of filling up
retail cost
$43.73
hidden costs
total cost
$232.11
what’s hidden? environmental, healthcare, subsidies, security, and other traffic-related costs
plastic kid’s toy retail cost
made in china $1.99
hidden costs
total cost
$3.94
what’s hidden? environmental costs for the oil needed to ship the toy
21.
cheeseburger retail cost
the hidden cost of beef $1.99
hidden costs
total cost
$3.00
what’s hidden? environmental costs from the production of beef
22.
bottled water retail cost
the true cost of convenience $2.50
hidden costs
total cost
$5.23
what’s hidden? environmental costs from the use of oil to produce and ship the plastic bottles
23.
home electricity retail cost
a month’s supply $351
hidden costs
total cost
$784
what’s hidden? environmental costs from the use of coal power
limit your impact.
reduce your consumption
(buy used, borrow, grow your own food)
eat less meat
walk or bike instead of driving
41.
vote with yourdollars.
support eco-conscious businesses
and products
buy food from farmers’ markets
shop local to reduce transportation
and shipping costs
42.
spread awareness.
talkto your family & friends about
the hidden costs of consumption
teach your kids to consume less
encourage your employer to be more
eco-conscious