ECR – Austria Working Group: Social Sustainability

ECR – Austria Working Group: Social Sustainability

• 1.
  ECR – Austria Working Group  Social Sustainability Social Sustainability
• 2.
  The pillars of sustainability The pillars ofsustainability
• 3.
  The pillars of sustainability ECR‐Working Groups Social Sustainability Ecological Sustainable Sustainable  Sustainability Transport Packaging Start 2009 Start 2007 Start 2009 Start 2009
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  First S il Market in Fi t Social M k t i Austria Founded 9 9 1999 in 9.9.1999 Linz
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  Definition: D fi iti Social markets are facilities offering every day requirements at a very reasonable price to  persons with low income personswith low income Targets: • Help people, who really need it • Don’t waste it, use it! e.g. product with wrong packaging • Integration instead of social exclusion Qualification and integration on job market Q lifi ti di t ti j b k t
• 6.
  Principles: • Unsalable products are allocated to people, who really need it e.g. Easter bunnies after Eastern, wrong freshness date, wrong packaging,  left over of promotion packs etc. • soled at a low price (10‐30% of normal sale price) ( f ) … products are not charity. Customers feel like real shoppers ‐ at eye level t l l • SOMA doesn’t buy products from manufacturer/ retailers SOMA doesn t buy products from manufacturer/ retailers Soled are only product, which were given free  • No alcohol, no cigarettes in the assoetrement
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  Shopping at SOMA SOMAshopping card Requirements: photo h t registration card in Austria identity id i card d income limit per month SOMA-card allows: max. 3 shopping a week max. € 8 per purchase
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  SOMA Shopping Card SOMA Sh i C d
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  SOMA Shopping Card
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  SOMA Austria & partners  SOMA Austria &partners ‐ locations 30 shops in Austria
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  Sponsors:
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  Social actions: Social actions: • are also profitable for companies  p p • increase the image of a company • increase the loyality of personnel to the organisation
• 13.
  Target of the ECR working group  Social Sustainability Optimisation of the possibilities for manufacturers and  Optimisation of the possibilities for manufacturers and retailers to allocate non marketable goods faster and in an  organised way to distribute it under certain rules to persons  with low income instead of disposal.
• 14.
  Main topics • Potential analysisfor social markets in Austria Potential analysis in Austria • Analyse 2 studies of University of Economics Vienna • Analyse different reasons for donate / not donate Analyse different reasons / not donate • Optimisation of the logistic supply chain:   manufacturer – social market f l k • Optimisation of the logistic supply chain: retailer store – social market • Cost analysis
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  Participants / Target Group Participants / Target‐Group • R t il M Retailer, Manufacturer and Logistic Service Provider f t d L i ti S i P id • Charitable organisations and Social markets • Academic Partnership
• 16.
  Social Sustainability working programm Definition: social markets Personal / staff Cooperation retailer Other organisations e.g.  Partnerships TAFEL, CARITAS Advantage for supplier Applicable products Applicable prod cts seal of Assortment  Overall appreciation  pp (brand  private label ) (brand – private label ) &  added value quality li Internal  PR Publication Law / liability Sponsoring list Image Impact: Logistics Waste  central warehouse – Potential analysis management social market /  ‐Supplier Store – social market ‐ c stomer customer
• 17.
  Working together  with social markets is  CORPORATE SOCIAL RESPONSIBILITY CORPORATE SOCIAL RESPONSIBILITY