Chloe King
Editing is used in horror film trailers to create tension and suspense, as well as provide a 
few scares. This is frequently done alongside the sound in a trailer, and visual 
implications of violence although little is actually shown.
......... ...... ...... ....... ............ ............ ..... ........ ... ..... ...... .... .. . .. .. .. . .. .. ............ .......... ........ .. .. ..... 
The dotted line above represents a timeline of the trailer. We can 
split this into three main sections: 
 The Start – Shots are long and there are fewer transitions here 
to set a slow, smooth pace and make the viewer feel 
comfortable. 
 The Middle –Where the shots become much shorter and 
transitions increase in number (not every individual shot is 
shown as some were shorter than a second long, so each 
colour represents the time between each transition instead). 
This section is very dramatic and often shows scenes implying* 
violence. 
 The End – There are a few long shots to build up tension 
followed by some shorter ones, representing the final scare 
before the trailer ends. 
*Implying – There is little contact in the violent scenes actually shown, but the antagonist is 
usually seen as they are about to strike.
Transitions are also used to set the pace of the trailer, often in 
conjunction with the shot length. For example, there will be slow 
fades for the whole of the start (and possibly towards the end) of 
the trailer when the shots are long and the tone is relaxed. 
However, when things become more dramatic the transitions 
become cuts to black or the next shot, sometimes at the same time 
as the sting. In the shot 
shown here, it fades in 
then cuts to black as the 
character screams, a 
technique which is often 
seen as it leaves the 
character’s future 
unknown.
Every trailer will start by 
introducing the production 
teams, sometimes stylised 
to fit in with the theme of 
the film. This allows the 
viewer to associate the film 
with the company, which 
may be successful and have 
produced other popular 
films of the same or 
different genres.
Eyeline matches are often used in tense scenes to build up 
a sense of anticipation, such as when the viewer notices 
signs of the protagonist or that something is not right. In 
the example below, the character is seen examining 
something which is revealed to be an old photograph of her 
grandmother. The character’s reflection is also shown over 
the face to imply that they are connected more than meets 
the eye, especially as they had not met properly.
Narration in the form of captions 
is commonly used in horror films 
as there is rarely a vocal narrator 
in the film itself. These are often 
cryptic and styled to fit in with 
the film’s theme. In the example 
here, the text is worn and old 
which reflects the fact that the 
setting is an old house. The 
‘legend’ in question is 
Leatherface which fans of the 
franchise would recognise as the 
text appears while a chainsaw 
sound is heard.
Distortion of images is done to 
either the antagonist or the 
victim’s as they are being attacked 
(see example). These images will 
normally only appear briefly, 
sometimes for a few frames, and 
can be distorted in form (the 
character’s bodies misshapen) or in 
colour as seen here with a negative 
filter effect. It makes the images 
appear haunting, and the events 
which are occurring unnatural and 
scary.
Here the transition between clips is much longer and thus 
adds to the tension even further. You first see the character 
hiding in a coffin before the screen cuts to black. It remains 
this way for a prolonged period of time before cutting back 
to the character being attacked through the lid of the 
coffin. The editing is done to fit in with the scene (the 
screen going black as the lid closes) so to the viewer it is 
like seeing first-hand what this character is experiencing, 
making you feel even more anxious about the outcome
The title of the film will show at the end, stylised in the same way it 
does on the posters and done to fit in with the theme. Below, the 
title fades in on a blood-splattered background, appearing to be 
seeping through the background like fluid through a cloth-like 
material. This is promptly followed by the same style of text as the 
narration stating the date of release, or in this case that it is ‘coming 
soon’. It also draws attention to the fact that the film will be in 3D to 
make the viewer even more likely to watch it in cinemas for the full 
effect.

Analysis of editing in a horror trailer

  • 1.
  • 2.
    Editing is usedin horror film trailers to create tension and suspense, as well as provide a few scares. This is frequently done alongside the sound in a trailer, and visual implications of violence although little is actually shown.
  • 3.
    ......... ...... ............. ............ ............ ..... ........ ... ..... ...... .... .. . .. .. .. . .. .. ............ .......... ........ .. .. ..... The dotted line above represents a timeline of the trailer. We can split this into three main sections:  The Start – Shots are long and there are fewer transitions here to set a slow, smooth pace and make the viewer feel comfortable.  The Middle –Where the shots become much shorter and transitions increase in number (not every individual shot is shown as some were shorter than a second long, so each colour represents the time between each transition instead). This section is very dramatic and often shows scenes implying* violence.  The End – There are a few long shots to build up tension followed by some shorter ones, representing the final scare before the trailer ends. *Implying – There is little contact in the violent scenes actually shown, but the antagonist is usually seen as they are about to strike.
  • 4.
    Transitions are alsoused to set the pace of the trailer, often in conjunction with the shot length. For example, there will be slow fades for the whole of the start (and possibly towards the end) of the trailer when the shots are long and the tone is relaxed. However, when things become more dramatic the transitions become cuts to black or the next shot, sometimes at the same time as the sting. In the shot shown here, it fades in then cuts to black as the character screams, a technique which is often seen as it leaves the character’s future unknown.
  • 5.
    Every trailer willstart by introducing the production teams, sometimes stylised to fit in with the theme of the film. This allows the viewer to associate the film with the company, which may be successful and have produced other popular films of the same or different genres.
  • 6.
    Eyeline matches areoften used in tense scenes to build up a sense of anticipation, such as when the viewer notices signs of the protagonist or that something is not right. In the example below, the character is seen examining something which is revealed to be an old photograph of her grandmother. The character’s reflection is also shown over the face to imply that they are connected more than meets the eye, especially as they had not met properly.
  • 7.
    Narration in theform of captions is commonly used in horror films as there is rarely a vocal narrator in the film itself. These are often cryptic and styled to fit in with the film’s theme. In the example here, the text is worn and old which reflects the fact that the setting is an old house. The ‘legend’ in question is Leatherface which fans of the franchise would recognise as the text appears while a chainsaw sound is heard.
  • 8.
    Distortion of imagesis done to either the antagonist or the victim’s as they are being attacked (see example). These images will normally only appear briefly, sometimes for a few frames, and can be distorted in form (the character’s bodies misshapen) or in colour as seen here with a negative filter effect. It makes the images appear haunting, and the events which are occurring unnatural and scary.
  • 9.
    Here the transitionbetween clips is much longer and thus adds to the tension even further. You first see the character hiding in a coffin before the screen cuts to black. It remains this way for a prolonged period of time before cutting back to the character being attacked through the lid of the coffin. The editing is done to fit in with the scene (the screen going black as the lid closes) so to the viewer it is like seeing first-hand what this character is experiencing, making you feel even more anxious about the outcome
  • 10.
    The title ofthe film will show at the end, stylised in the same way it does on the posters and done to fit in with the theme. Below, the title fades in on a blood-splattered background, appearing to be seeping through the background like fluid through a cloth-like material. This is promptly followed by the same style of text as the narration stating the date of release, or in this case that it is ‘coming soon’. It also draws attention to the fact that the film will be in 3D to make the viewer even more likely to watch it in cinemas for the full effect.