How to reach both technical and non technical people in your audience

EFFECTIVE TECHNICAL
PRESENTATIONS
                                                      By: Doug Norton
Presentation with punch!

 How to make your audience remember your
  presentation, and recommend you!
First things first

 What is it that keeps most of us from making
  an effective presenting?


     Fear of looking foolish
                Fear
        Fear of criticism
      Fear of speaking in public
Fear, the great paralyzer

 You audience is not afraid, why are you?
 Being nervous is normal
 Over time, and with practice
  it fades and is replaced with
  confidence!
 Practice in front of people.
 Start with friends and colleagues.
 Pay attention to the presentation
  of others. You may learn
  techniques that will serve you well.
Top fears that most face

 Public Speaking
 Flying
 Medical blunder
 Pain through accident
 Death
 What, people fear Public speaking more than
  death?
How to get to the big
league? (or what to do about                it?)

 No one was born a good doctor, lawyer,
    engineer or public speaker.
   It takes training and practice.
   Take every opportunity
    to speak that you can get.
   Get feedback on your
    performance .
   Fix the flaws, one at a time.
                         Or Golfer either
Types of presentations!


   Yes there are different kinds
Purpose of the presentation

 Teach
 Inform
 Persuade
Teaching

 The completion of a sale and you are telling
  your customer how to operate the
  equipment, maintenance and safely
  protocols. This is an example of a pure
  teaching presentation.
Informing

 In an informing presentation you may be
  telling your colleagues the status of a project,
  or reporting the status of a repair procedure.
 It is designed to convey important
  information that is of a mix of technical and
  status type information.
Persuasion

 Here is where the rubber really
  meets the road. This is to
  change a direction.
 Examples would be a sales
  presentation against
  competition, a repair that has
  more than one solution or a
  make or buy decision.
You are in an elevator
And you want the person that you are talking with
to remember you, what have you got?




             Maybe 30 seconds?
                           That was 30 seconds by the way
Why is 30 seconds important?

 If you can get your audiences attention in the
  first 30 seconds, you have them for your
  presentation.
 If you don’t , you might as well pack up your
  projector!
Punch the message first!
 In the first 30 seconds, deliver the
  hook that will get there attention for
  the rest of the presentation.
 Oh yeah, you must maintain interest
  as well, you can still loose them you
  know!
 But if you don’t get their attention at
  the beginning your hill will be very
  steep.
Example hook

 In this presentation you will learn




  ways that you can impress your boss
or

 Factors that may save your plant from closing
The essence of the benefit

 The hook is the essence of the benefit of your
  presentation. It should not be an
  exaggeration nor a lie. It should fairly
  represent the benefit in terms that are
  emotional and interesting.
 It should also leave a feeling
   of what happens next!
How do you know what your
audience will be like?
 Research, make sure you know to whom you
  will be speaking, suits or coveralls!
 Technically savvy or non technical
Are you a subject expert?

 Chances are that you are an expert
 Who is your audience
   Peers, experts in their own rights?
   Newbies, have never seen what you are
    presenting?
   Mixed crowed, some peers and some newbies?
Examples:

 The following few slides are from a subject
  expert.
 It is obvious from the content that they know
  what they are talking about
 Yet…
Effective technical Speaking and Presentations
Visual Disagreement

 The text is simple
  enough, but the
  graph?
 What does it tell
  you?
 What are the two
  lines for?
 The text on the
                          The data on the chart
  chart, if you can read
                           does not reflect the
  it, is in German.        statement in the text!
Examples: Part Two

 Visual impact is also important
Effective technical Speaking and Presentations
Examples: Part Two

 Visual impact is also important
 But not at the expense of clarity of the
  message.
 The text must not be obscured by the
  graphics, and the backgound for the text
  must have sufficient contrast that the text is
  not lost in the clutter.
And one more thing.

What does PV= 1/3 Energy Gain vs. Solarthermal mean?
Examples: Part Two

 You have to be sure that the message that you
  are conveying is clear to all the readers
 Avoid ambiguous messages
 Avoid complex explinations
 Remember the 30 second rule?
   A slide should present the message in 5
    seconds.
   The reader should not spend so much time
    that they are not listening to the presenter.
As in all endings there is
another story that follows.




Call Doug Norton
905 409 8487 for the part
where your story comes in.
Contact Doug Norton at
647 295 2051

Or at
doug.norton@plcsystems.net

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Effective technical Speaking and Presentations

  • 1. How to reach both technical and non technical people in your audience EFFECTIVE TECHNICAL PRESENTATIONS By: Doug Norton
  • 2. Presentation with punch!  How to make your audience remember your presentation, and recommend you!
  • 3. First things first  What is it that keeps most of us from making an effective presenting? Fear of looking foolish Fear Fear of criticism Fear of speaking in public
  • 4. Fear, the great paralyzer  You audience is not afraid, why are you?  Being nervous is normal  Over time, and with practice it fades and is replaced with confidence!  Practice in front of people.  Start with friends and colleagues.  Pay attention to the presentation of others. You may learn techniques that will serve you well.
  • 5. Top fears that most face  Public Speaking  Flying  Medical blunder  Pain through accident  Death  What, people fear Public speaking more than death?
  • 6. How to get to the big league? (or what to do about it?)  No one was born a good doctor, lawyer, engineer or public speaker.  It takes training and practice.  Take every opportunity to speak that you can get.  Get feedback on your performance .  Fix the flaws, one at a time. Or Golfer either
  • 7. Types of presentations! Yes there are different kinds
  • 8. Purpose of the presentation  Teach  Inform  Persuade
  • 9. Teaching  The completion of a sale and you are telling your customer how to operate the equipment, maintenance and safely protocols. This is an example of a pure teaching presentation.
  • 10. Informing  In an informing presentation you may be telling your colleagues the status of a project, or reporting the status of a repair procedure.  It is designed to convey important information that is of a mix of technical and status type information.
  • 11. Persuasion  Here is where the rubber really meets the road. This is to change a direction.  Examples would be a sales presentation against competition, a repair that has more than one solution or a make or buy decision.
  • 12. You are in an elevator And you want the person that you are talking with to remember you, what have you got? Maybe 30 seconds? That was 30 seconds by the way
  • 13. Why is 30 seconds important?  If you can get your audiences attention in the first 30 seconds, you have them for your presentation.  If you don’t , you might as well pack up your projector!
  • 14. Punch the message first!  In the first 30 seconds, deliver the hook that will get there attention for the rest of the presentation.  Oh yeah, you must maintain interest as well, you can still loose them you know!  But if you don’t get their attention at the beginning your hill will be very steep.
  • 15. Example hook  In this presentation you will learn ways that you can impress your boss
  • 16. or  Factors that may save your plant from closing
  • 17. The essence of the benefit  The hook is the essence of the benefit of your presentation. It should not be an exaggeration nor a lie. It should fairly represent the benefit in terms that are emotional and interesting.  It should also leave a feeling of what happens next!
  • 18. How do you know what your audience will be like?  Research, make sure you know to whom you will be speaking, suits or coveralls!  Technically savvy or non technical
  • 19. Are you a subject expert?  Chances are that you are an expert  Who is your audience  Peers, experts in their own rights?  Newbies, have never seen what you are presenting?  Mixed crowed, some peers and some newbies?
  • 20. Examples:  The following few slides are from a subject expert.  It is obvious from the content that they know what they are talking about  Yet…
  • 22. Visual Disagreement  The text is simple enough, but the graph?  What does it tell you?  What are the two lines for?  The text on the  The data on the chart chart, if you can read does not reflect the it, is in German. statement in the text!
  • 23. Examples: Part Two  Visual impact is also important
  • 25. Examples: Part Two  Visual impact is also important  But not at the expense of clarity of the message.  The text must not be obscured by the graphics, and the backgound for the text must have sufficient contrast that the text is not lost in the clutter.
  • 26. And one more thing. What does PV= 1/3 Energy Gain vs. Solarthermal mean?
  • 27. Examples: Part Two  You have to be sure that the message that you are conveying is clear to all the readers  Avoid ambiguous messages  Avoid complex explinations  Remember the 30 second rule?  A slide should present the message in 5 seconds.  The reader should not spend so much time that they are not listening to the presenter.
  • 28. As in all endings there is another story that follows. Call Doug Norton 905 409 8487 for the part where your story comes in.
  • 29. Contact Doug Norton at 647 295 2051 Or at [email protected]