Downloaded 12 times
Uploaded bySarah Page
Effectively Market Your Events and Your Community
This document discusses strategies for effectively marketing events and communities on social media platforms. It provides statistics on Facebook, Twitter, Pinterest, and Instagram usage and outlines paid advertising options for each. Visual content like photos and videos are emphasized as highly engaging. Scheduling tools for social media posts are also reviewed. The goal is to help attendees identify which social media platforms are best for their specific needs and communities.
More Related Content
Similar to Effectively Market Your Events and Your Community
Effectively Market Your Events and Your Community
- 1. Effectively Market Events& Your Community Texas Midwest Community Network October 23, 2013
- 3. Get these slideshere: : http://sarahtpage.com/TMCN/
- 4.
- 5. Facebook Stats • Over1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device Source: IDC; expandedramblings.com
- 6. Facebook Stats • Averagenumber of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
- 7. Content Is King VisualContent Is Ruler of the World • Videos shared 12x more than links and text posts combined • Photos are liked 2x more than text updates • Instagram is the 2nd most popular app (globally) behind Facebook • Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined Sources: HubSpot; Marketing Land
- 8. Visit Fargo-Moorhead Visual ContentIntegration Source: Fargo-Moorhead CVB
- 9. Visit Fargo-Moorhead Visual Content- Pinterest Source: Fargo-Moorhead CVB
- 10. Visit Fargo-Moorhead Visual Content- YouTube Source: Fargo-Moorhead CVB
- 11. Visit Fargo-Moorhead Visual Content- Instagram Source: Fargo-Moorhead CVB
- 12. Paid Advertising Options • Offers • Boostedposts • Advertising
- 13. Facebook Offers • Affordableand great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share! Source: Doe’s Eat Place
- 14. Facebook Offers Source: Doe’sEat Place
- 15. Facebook Boosted Posts Source:Visit Bloomington
- 16. Facebook Boosted Posts Source:Visit Bloomington
- 17. • Why advertiseon Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
- 18.
- 19.
- 20.
- 21.
- 22. Is Facebook Right for You? Source:Pew Research Center; mediabistro.com • 67% of Internet users are on Facebook • 72% of women use Facebook vs 62% of men • Ages 18-29 = 86% • Ages 30-49 = 73% • Ages 50-64 = 57% • Ages 65+ = 35%
- 23.
- 24. Twitter Stats • 500million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31.
- 32.
- 33.
- 34. Is Twitter Right for You? Source:Pew Research Center; mediabistro.com • 16% of Internet users are on Twitter • Men & women are equally likely to use Twitter (6% each) • Ages 18-29 = 27% • Ages 30-49 = 16% • Ages 50-64 = 10% • Ages 65+ = 2%
- 35.
- 36. Facebook & Instagram = #selfie “Look atMe!” Photo: omgits_dhilzy on Instagram
- 37. Pinterest = “Look atThis!” Photo: Transguyjay on Flickr
- 38. Photo: vbecker onFlickr • 80% of Pinterest users are women • Users spend an average of 1 hour & 17 minutes on the site • Pinterest referrals spend 70% more $$ than referrals from non-social channels • 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook Source: http://socialfresh.com
- 39. You May HaveSeen This
- 40. But Have YouSeen This?
- 41.
- 45. See what’s beenpinned from your website or blog! http://pinterest.com/source/AddYourURL.Here
- 47. Generate Sales • Add $info • Promoted Pins
- 49.
- 51.
- 52. Is Pinterest Right for You? Source:Pew Research Center; mediabistro.com • 15% of Internet users are on Pinterest • 25% of women use Pinterest vs only 5% of men • Ages 18-29 = 19% • Ages 30-49 = 19% • Ages 50-64 = 12% • Ages 65+ = 4%
- 53.
- 54. • More than55 million photos are uploaded every day • 150 million monthly active users • 1.2 billion likes daily • 1000 comments per second Photo: WindKoh on Flickr Source: Instagram Press; Social Fresh
- 55.
- 56. From this … …to this!
- 57.
- 58.
- 59. Instagram Contests &Promotions
- 61. 10 TIPS: Instagram forDestinations
- 62. 1. Show WhatVisitors Can Do
- 63. 2. Introduce YourStaff
- 64. 3. Feature YourVisitors
- 65. 4. Add User-generatedContent
- 66.
- 67. 6. Make anEmotional Connection
- 68. 7. Showcase ScenicBeauty
- 69. 8. Teach UsSomething
- 70. 9. Highlight LocalPartners
- 71. 10. Make ItFun!
- 73.
- 74. Is Instagram Right for You? Source:Pew Research Center; mediabistro.com • 13% of Internet users are on Instagram • 16% of women use Instagram vs 10% of men • Ages 18-29 = 28% • Ages 30-49 = 14% • Ages 50-64 = 3% • Ages 65+ = 2%
- 75.
- 76.
- 77.
- 78.
- 79.
- 80.
- 81.
- 82.
- 83.
- 84.
- 85. Follow Me Sarah Page,Principal Sarah T. Page Consulting, LLC http://sarahtpage.com [email protected] 512-914-8873 Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Instagram.com/stpconsulting
- 86.
Editor's Notes
- #15 The restaurant doesn't typically do a brisk lunch business. Note that the paid reach was only 526. The majority of the views came from viral views - aka shares. Over 7k total views. Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer. I attribute this to the offer and shares.
- #25 Handout:Ways to Use Twitter
- #41 Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
- #42 Business.pinterest.com
- #64 Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
- #67 Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
- #72 Show your personality. Let loose a little. Help us like you!