eHub SaaS Integration Platform

Thank you Note since
we are taking part in AUBG event 
 To all attendees which choose my presentation and not
the competitive one in BAC101 
 To the people behind the scenes of HackBlagoevgrad
 Kontrax JSC (Mr. Jordan Jordanov) – investor and partner
in eHub and also in Lancom Bulgaria
 Blagoi – who help us with web Demo of AR
 Centroida – our developer for the Mobile Applications

To my son Boris
Anguelov who is
second year in
AUBG and
introduce me to
the AUBG
community -
young enthusiasts
who believe in the
future of
technology

ITC and Communication Technologies

Short Personal Introduction
 ICT and tech entrepreneur with 25 years of experience working in the
technology, telecom, sales/distribution software development and
Internet/IPTV sectors in Bulgaria.
 As co-founder of many start-up businesses since 2004, today I am
responsible for state-of-the-art e-commerce cloud platform eHub which
extends users online shopping experience to the next level like:
 AUGMENTED REALITY
 3D scanning
 Efficient Recommendation engine
 Big data: The next frontier for innovation, competition, and
productivity ...

Real-time Controller for Apple ][Assembler for 6502:
sta MOVTMP+1
sta MOVTM2+1
lda #$70
sta MOVTMP
lda #$98
sta MOVTM2

My office 
… in the army
now…
Today I am Ruby
and Elixir fan…

Any crazy idea introduced in the right moment
always have the chance to become successful
business!
 Lancom Bulgaria - ITC distribution in Bulgaria (since 2004) - co-
founder, manager (till 2015) and co-owner (www.lancombg.com) -
TP Link (first distributor from 2005), ZTE, AEG, Mikrotik, Ubiquiti
 CoresNET (I sow is a silver partner in this hackathon ) – since 2004
Internet provider and cable TV operator in Sofia, Bulgaria =>
 Telcomcast is the first cloud platform that provides aggregation of
media content for exchanging TV channels over IP. Biggest IPTV base
station in BG with more than 500 streams (TV channels
 What next ??? eHub 

Integration Follows Any Innovation!
 Predictions for expected numbers of Innovations in the next 30
years would be more than all innovations made in the past 300
years!
 The Bad news - You will be leaving in very Dynamic and
Competitive environment!
 The Good News - There will be huge demand for innovators and
programmers to implement and bring all ideas to real world!
 The Very Good News – TNI (Technologies Need Integration), so
Integration will be every second word – it is “must” term and
will bring us Huge business potential!
 So, take a look carefully next slides please… and talk about
Innovations

Top 50 Inventions of the Past 50 Years
 1955—TV REMOTE CONTROL
 The first wireless remote, designed by Zenith's
Eugene Polley, is essentially a flashlight. When
Zenith discovers that direct sunlight also can
change channels on the remote-receptive TVs,
the company comes out with a model that uses
ultrasound (sound – waives generated
mechanically); The industry then switches to
infrared (light).
 Integration Case: each different TV set needs
integration  to connect to Zenith's remote
control!

 1955—MICROWAVE OVEN (magnetic vibration)
 In 1945 Raytheon's Percy Spencer stands in front of a
magnetron (the power tube of radar) and feels a
candy bar start to melt in his pocket: He is intrigued.
When he places popcorn kernels in front of the
magnetron, the kernels explode all over the lab. Ten
years later Spencer patents a "radar range" that
cooks with high-frequency radio waves; that same
year, the Tappan Stove Co. introduces the first home
microwave model.
 Can you tell what kind of integration is needed here?


140 km/h… 1956th and The Power of Invention… is in your
blood. “My father has it. I have it. My sister has it. You have
that power, to invent too.” 

Do you know who is: Akio
Morita?
 “Made in Japan”: Akio Morita and Sony
 The story about my Sony Xperia 3+

It is not
just about
the
magnetic…

 Data, Storage and 1970’s
DIGITAL MUSIC
 James Russell, a scientist with the
Pacific Northwest National Laboratory,
invents the first digital-to-optical
recording and playback system, in which
sounds are represented by a string of 0s
and 1s and a laser reads the binary
patterns etched on a photosensitive
platter. Russell isn't able to convince the
music industry to adopt his invention,
but 20 years later, Time Warner and
other CD manufacturers pay a $30
million patent infringement settlement
to Russell's former employer, the Optical
Recording Co.

“Winchester head” as one of the four most
significant developments in mass storage.
 1973: "Winchester" pioneers key HDD
technology
 It was IBM that had two 30MB capacity and
offered a 30 millisecond (ms) access time!
 The IBM Model 3350 (1975) turned the data
module into a non-removable head disk
assembly of 317 MB capacity that some
observers have called “the real Winchester”
and that has remained the fundamental HDD
packaging concept to the present day.

аs of 2012 most of computers use SSD
storage
 A solid-state drive (SSD, also known as a solid-state is a solid-state storage
device that uses integrated circuit assemblies as memory to store data
persistently.
 2Tera Bytes SSD for 400$!? And this is just for 40 years…

Do you remember the CD holders
for your car music player?

Next Current Digital Music Invention called
“Spotify”, “YouTube”... in the Cloud...

And our ambition is to become one of the
world’s Leading provider of cloud-based
Data Integration HUB
 Mobile Commerce
 Omnichannel
 Content Commerce – keep different content for each
channel
So… The Integration is everywhere…

Ecommerce Mass Integration world-wide
market estimated for 2bn € per year!
 There are millions of new e-commerce sites opening ever day
worldwide.
 Top 3 leaders in open source Global e-Commerce Technology
Distribution are “Woocommerce” - 1,6M installations, “Magento” -
0,2M installations, “OpenCart” - 0,3M installations.
 According to http://trends.builtwith.com/shop, all web-sites world-
wide with installed e-commerce are about 4,4M.
 World-Wide Market Size: If we estimate average annual subscription of
300 Euro per website including subscriptions and support costs
 Additionally, there are millions of individuals and SMBs using the
largest online retail and auction sites like: Alibaba, Amazon, eBay,
360buy, etc. We are planning also income from additional modules:
for data analytics, 3D and VR services, for recommendations, which
adds around 30% to subscriptions.

Main economic benefits for eHub
subscribers - users
 100% autonomous data exchange with real time
transactions between SME’s applications;
 Reduce costs of IT infrastructure for e-commerce
deployments by 35%;
 Reduce “time-to-market” by 80% for any Integration;
 Mass deployment possibilities - save up-to 35% on
development;
 Increase competitiveness of supply chain performance;
 Reducing Integration price 3 times compare to current
market based on efficient Integration services

“eHub” behind the
scene -
Cloud SaaS integration
 The eHub aims to offer
innovative e-commerce cloud
Trade Platform with global
participation.
 It represents a reseller network
helping
manufacturers/importers
publish and sell products to
retailers online with an
automated Supply Chain
Management (SCM) engine.
 Helps all channel partners to be
more efficient

“eHub” behind the scene -
Old compare to New Way of doing Integration
“Store” – online retailer or other e-platform focusing on e-commerce
who sells to end-user – the final consumer of the product

“eHub” behind any WEB store -
Multipoint to Multipoint scenarios are required in real time B2B
models
 “Vendor” - owner of the product or distributor such as manufacturer, importer,
distributor, reseller who distribute the product to “Store” with specific ERP or e-
commerce.

“eHub” engine behind the ecommerce scene
“Continuum Integration”
 Integrate Any Data from Any Application to Any
platform Multiple Times

User Case: eHub helping vendors to
integrate with emag market place over API
 Upload Product feed to your store in emag
 Matching categories and product attributes to emag ones
 Resizing pictures automatically
 Triggers – replacing content
 Templates building names from attributes
 Promo and special prices

eHub bring Omnichannel Strategy:
Convincing Customers Online and Offline
 “Omnichannel retail is about
sustaining a coherent experience
for your customers across all of
your outlets.”
 Although Omnichannel is relatively
new, the innovation in this space
is constant. Still, many retailers
have yet to create a cohesive
strategy that encourages the same
shopping experience on all
channels.
 Virtual Fitting engine for apparel
products for example

Consumer Trust is Success
Key in ecommerce!
 30 % of all products offered online
are returned compare to only 9% in
offline retail

Augmented Reality as an Engagement Tool
makes customer more confident during online
sales process
 Augmented reality has managed to merge the digital with physical in-store
products and it has stimulated engagement that drives in-store sales.
 Consumer confidence is a big factor behind abandoned purchases and
augmented reality is helping to reveal the veil behind products, without
getting hands on.
 AR solution that has helped retailers show their inventory through
augmented reality.
 eHub platform help customers to try their products at home before
buying them, so they use Augment to create interactive shopping
catalogues. Test this url:
3D shoes (http://monipetrov.com/produkt/тестови-обувки/)

So, how Augmented Commerce look like… 

Creating a virtual catalogue based on AR
with eHub iOS and Android apps is easy for
any ecommerce platform
 Using Augment to link its 2D print materials such as
catalogues to augmented product showroom where its
entire furniture collection is available in 3D augmented
reality!
 Using eHub app, customers scan brochures, pictures to try
all of the products in scale in augmented reality from the
comfort of their own homes before buying.
 WEB Demo available @ elastic.e-hub.eu (Android)

eHub Andoid/iOS apps help
subscribers to keep their clients
confident during online order
process
Centroida is Our iOS/Andorid
Apps developer
- AR experience integrated!
- 3D ready
- Recommendation engine based on
analytics

Summary for you:
 Innovate and Hack it - it is in your nature!
 Make dividends from the Innovations but keeping
Integration as know-how
 Participate in different EU programs for financing you
Innovations and ideas like H2020
 Next 30 years will be full of opportunities for you!
 eHub is just focusing on very small Integration market –
ecommerce - 2B Euro 

Hacking in AUBG residence is wonderful
thing... 

The End…
 My presentations can be found here:
http://www.slideshare.net/
 My email: antouan.anguelov@kontrax.bg
 Skype: tonimatrix
 LinkedIn: https://www.linkedin.com/in/antouan

eHub SaaS Integration Platform

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