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EKSPA2015 Panel 4 Turystyka wellness & spa w Europie Środkowo-Wschodniej
The document discusses the evolving landscape of wellness, spa, and tourism in Central and Eastern Europe (CEE), highlighting the need for a holistic approach to health that encompasses physical, emotional, and social wellness. It contrasts wellness tourism trends between Northern and Southern Europe, noting the differences in emphasis on lifestyle-based approaches versus conventional medical treatments. The document also addresses the commercialization of wellness and the significance of integrating natural therapies and community connections for achieving well-being.
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EKSPA2015 Panel 4 Turystyka wellness & spa w Europie Środkowo-Wschodniej
- 1. Wellness. Spa. Tourism. InCEE?? Seriously? László Puczkó Founder
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- 3. Domains of Wellness Addressinghuman health in a holistic or comprehensive sense and assumes that each person will actively participate in protecting their health, in preventing diseases and will not leave all this to medication Physical Occupational SpiritualEmotional Intellectual Social
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- 6. Wellbeing A state ofbeing or a feeling which is achieved by connections with family or community, with an emphasis upon making the best of life by self contentment and less stress Work-life Balance Financial Stability Looking One’s Best Spirituality Happiness Feeling One’s Best Fitness
- 7. 2015.04.21. Subjective Well-being or Happiness …how a personevaluates his or her own life and can include satisfaction with various aspects of life, including oneself, as well as more affective dimensions such as moods and emotions (Diener, 1984, 2000)
- 9. To feel happy theopportunity to travel r e g u a r l y Very/Impor tant 78%
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- 20. Western Europe • Preventative •Emphasis on mental as well as physical health • Lifestyle-based approach to health and wellness • Complementary and alternative (drug-free) treatments growing in popularity • Spas tend to offer relaxation and beauty treatments CEE • Curative • Emphasis on treatments and therapies for the physical body • Limited knowledge of lifestyle- based wellness • Mainly conventional medicines administered by doctors or through pharmacies • Spas usually offer medical treatments supervised by practitioners Health & Tourism
- 21. Northern Europe • Landscape-basedtourism (e.g. fjords, lakes, forests) • Active outdoor recreation (e.g. Nordic walking) • Healthy gastronomy based on fresh fish, berries, rye and oats • Saunas • Cold water treatments (e.g. Lake Wellness) • Geothermal hydrotherapy • Protestant simplicity Southern Europe • Curative • Emphasis on treatments and therapies for the physical body • Limited knowledge of lifestyle- based wellness • Mainly conventional medicines administered by doctors or through pharmacies • Spas usually offer medical treatments supervised by practitioners Health & Tourism
- 23. Spa • A place •Passive • Looks • Physical • Partial co-creation • ... Wellness • Lifestyle • (Semi)Active • Feelings • B-M-S • Co-creation • ... House Home
- 25. Sanatorium Rehabilitation Centre Longevity Centre Anti/ActiveAgeing Centre Lifestyle Centre
- 26. Therapies based on naturalresources with proven benefits (e.g. thermal water, mud) No1 Service in Wellness and Spa Facilities International Wellness & Spa Tourism Monitor 2013 & 2014
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- 28. • Medicine • Wellness •Spa • Longevity • Ageing (active, fit, etc.) • Benefits (and not approaches) • Wearables • E & M Health • Integrative Medicine • Medical Wellness • H2H Conversions • Destination Spa • Wellness Clinic • Longevity Centre Resources Technology & Approaches Evidence Interests & Motivation
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- 32. 13.6% 21.4% 37.8% 40.8% 44.4% 47.1% 51.4% 52.7% 57.6% 60.5% 62.7% 81.9% 90.9% 0% 10% 20%30% 40% 50% 60% 70% 80% 90% 100% Participating in non-religious spiritual activities Using spas/steam/hammam Dancing (traditional/folk Using natural healing resource Following/taking traditional (herbal) remedies Participating in religious activities Spending time in mountains Spending time by lakes and rivers Spending time in woods and forests Singing, playing or listening to traditional music Spending time by the sea Cooking and eating traditional food/cuisine Keeping close relationship with family and friends What they do
- 33. A Spa inWestern Europe
- 34. A Spa inAsiaA Spa in Asia
- 35. A Spa inCEE Democratisation of Wellbeing Benefits
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- 37. Baltic Health Tourism Products Coastal wellbeing Forest therapy Eco- cosmetics Water and spa treatments Peat and mud Combinedsea and nature Farm and eco-spas Air, climate, light Insomnia treatments Amber treatments A Baltic menu Baltic Lifestyle
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