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elasticity manaerial four ecobnomics.pptx 1.  2.  Elasticity
● Elasticity is a general
concept that can be used to
quantify the response in one
variable when another
variable changes.
e l a s t i c i t y o f A w i t
h r e s p e c t t oB
%
A
%
B
  3.  Elasticity – the concept
● The responsiveness of one variable
to changes in another
● When price rises, what
happens to demand?
● Demand falls
● BUT!
● How much does demand fall?
  4.  Elasticity – the concept
● If price rises by 10% - what happens
to demand?
● We know demand will fall
● By more than 10%?
● By less than 10%?
● Elasticity measures the extent to which
demand will change