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Elasticity Of Demand
Managerial Economics
Concepts Of Elasticity Of Demand
Two Variables are considered while measuring the elasticity of
demand :-
 Demand
 Determinants Of Demand
Elasticity Of Demand = percentage change in quantity demanded
percentage change in determinant of demand
Types Of Elasticity Of Demand
Demand
Price
Elasticity
Cross Price
Elasticity
Income
Elasticity
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Elasticity
Price Elasticity Of Demand
The price elasticity of Demand may be defined as the ratio of the
relative change in demand and price variables.
e = percentage/proportional change in quantity demanded
percentage/proportional change in price
Types Of Price Elasticity
Price
Elasticity
Perfectly
Elastic
Perfectly
Inelastic
Relatively
Elastic
Relatively
Inelastic
Unitary
Elastic
Perfectly Elastic
Consumers have indefinite
demand at a particular
price and none at all at an
even slightly higher than
this given price, demand is
PERFECTLY ELASTIC
e = ∞
Perfectly Inelastic
When the demand for a
commodity shows no response
to a change in price/ whatever
change in price, the demand
remains same, it is called
PERFECTLY ELASTIC
e = 0
Relatively Elastic
When the proportion of
change in the quantity
demanded is greater than
that of price, the demand is
said to be RELATIVELY ELASTIC
e > 1
Relatively Inelastic
When the proportion of change
in the quantity demanded is
less than that of price the
demand is considered to be
RELATIVELY INELASTIC
e < 1
Unitary Elastic
When the proportion of
change in demand is exactly
the same as the change in
price, the demand is said to
be UNITARY ELASTIC
e = 1
Measurement Of Price Elasticity
Measurement
Of Price
Elasticity
Percentage/
Proportionate
Method
Geometric/
Point
Method
Arc Method
Point/Geometric Method
This method attempts
to measure the price
elasticity of demand
at a particular point
on demand curve
Point Elasticity = Lower segment of demand curve below the point
Upper segment of demand curve below the point
Arc Elasticity Of Demand
Arc Elasticity of
Demand measures the
elasticity at the mid
point between two
points on a curve
Income Elasticity Of Demand
The income elasticity is defined as a ratio percentage or proportional
change in the quantity demanded to the percentage or proportional
change in income.
Income Elasticity = percentage change in quantity demanded
percentage change in income
Cross Elasticity Of Demand
The cross elasticity of demand refers to the degree of
responsiveness of demand for a commodity to a given change in the
price of some related commodity.
Cross Elasticity Of Demand =
Proportionate/percentage change in demand for x
Proportionate/percentage change in price of y
Factors Influencing Elasticity Of Demand
• Nature of commodity
• Availability of substitutes
• Number of uses
• Consumers income
• Height of price and range of price change
• Proportion of expenditure
• Durability of the commodity
• Habit
• Complementary goods
• Time
• Recurrence of demand
• Possibility of postponement
Application Of Income Elasticity
 Long term business planning
 Market strategy
 Housing development strategies
Practical Applications
 To businessmen
 To the government and finance minister
 To international traders
 To policy makers
 To trade unionists
Thank you

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Elasticity of demand

  • 2. Concepts Of Elasticity Of Demand Two Variables are considered while measuring the elasticity of demand :-  Demand  Determinants Of Demand Elasticity Of Demand = percentage change in quantity demanded percentage change in determinant of demand
  • 3. Types Of Elasticity Of Demand Demand Price Elasticity Cross Price Elasticity Income Elasticity Advertisement Elasticity
  • 4. Price Elasticity Of Demand The price elasticity of Demand may be defined as the ratio of the relative change in demand and price variables. e = percentage/proportional change in quantity demanded percentage/proportional change in price
  • 5. Types Of Price Elasticity Price Elasticity Perfectly Elastic Perfectly Inelastic Relatively Elastic Relatively Inelastic Unitary Elastic
  • 6. Perfectly Elastic Consumers have indefinite demand at a particular price and none at all at an even slightly higher than this given price, demand is PERFECTLY ELASTIC e = ∞
  • 7. Perfectly Inelastic When the demand for a commodity shows no response to a change in price/ whatever change in price, the demand remains same, it is called PERFECTLY ELASTIC e = 0
  • 8. Relatively Elastic When the proportion of change in the quantity demanded is greater than that of price, the demand is said to be RELATIVELY ELASTIC e > 1
  • 9. Relatively Inelastic When the proportion of change in the quantity demanded is less than that of price the demand is considered to be RELATIVELY INELASTIC e < 1
  • 10. Unitary Elastic When the proportion of change in demand is exactly the same as the change in price, the demand is said to be UNITARY ELASTIC e = 1
  • 11. Measurement Of Price Elasticity Measurement Of Price Elasticity Percentage/ Proportionate Method Geometric/ Point Method Arc Method
  • 12. Point/Geometric Method This method attempts to measure the price elasticity of demand at a particular point on demand curve Point Elasticity = Lower segment of demand curve below the point Upper segment of demand curve below the point
  • 13. Arc Elasticity Of Demand Arc Elasticity of Demand measures the elasticity at the mid point between two points on a curve
  • 14. Income Elasticity Of Demand The income elasticity is defined as a ratio percentage or proportional change in the quantity demanded to the percentage or proportional change in income. Income Elasticity = percentage change in quantity demanded percentage change in income
  • 15. Cross Elasticity Of Demand The cross elasticity of demand refers to the degree of responsiveness of demand for a commodity to a given change in the price of some related commodity. Cross Elasticity Of Demand = Proportionate/percentage change in demand for x Proportionate/percentage change in price of y
  • 16. Factors Influencing Elasticity Of Demand • Nature of commodity • Availability of substitutes • Number of uses • Consumers income • Height of price and range of price change • Proportion of expenditure • Durability of the commodity • Habit • Complementary goods • Time • Recurrence of demand • Possibility of postponement
  • 17. Application Of Income Elasticity  Long term business planning  Market strategy  Housing development strategies
  • 18. Practical Applications  To businessmen  To the government and finance minister  To international traders  To policy makers  To trade unionists