Electrolux Interim Report Q4 2010

theas

Consolidated results 2010
Stockholm, February 2, 2011

Highlights of the fourth quarter of 2010

• Net sales amounted to SEK 27,556m (28,215) and income for the period was
SEK 677m (664), or SEK 2.38 (2.34) per share.
• Net sales increased by 1.6% in comparable currencies.
• Strong growth in Latin America and Asia/Pacific offset lower sales volumes in
Europe and North America.
• Operating income amounted to SEK 1,714m (2,023), corresponding to a
margin of 6.2% (7.2), excluding items affecting comparability.
• Strong performance for the operations in Asia/Pacific, Latin America and for Contents
Professional Products. Net sales and income 2
• Operating income in North America and Europe declined, following higher costs Market overview 3
for raw materials and lower sales prices.
Business areas 3
Cash flow 6
Highlights of the full year of 2010
Financial position 6
• Electrolux showed a record profit and reached the operating margin target Structural changes 7
of 6% for the full-year 2010, excluding items affecting comparability.
Proposed dividend 9
• All business areas outperformed previous year’s results.
Financial statements 12
• Improvements in product mix and cost savings offset higher costs for
raw materials and downward pressure on prices.
• The Board proposes a dividend for 2010 of SEK 6.50 (4.00) per share.
• The Board proposes a renewed AGM mandate to repurchase own shares.

Change Change
SEKm Q4 2010 Q4 2009 % 2010 2009 %

Net sales 27,556 28,215 -2 106,326 109,132 -3
Operating income 952 805 18 5,430 3,761 44
Margin, % 3.5 2.9 5.1 3.4
Income after financial items 925 801 15 5,306 3,484 52
Income for the period 677 664 2 3,997 2,607 53
Earnings per share, SEK1) 2.38 2.34 14.04 9.18
Return on net assets, % - - 27.8 19.4

Excluding items affecting comparability
Items affecting comparability -762 -1,218 -1,064 -1,561
Operating income 1,714 2,023 -15 6,494 5,322 22
Margin, % 6.2 7.2 6.1 4.9
Income after financial items 1,687 2,019 -16 6,370 5,045 26
Income for the period 1,204 1,583 -24 4,739 3,851 23
Earnings per share, SEK1) 4.23 5.57 16.65 13.56

1) Basic, based on an average of 284.7 (284.4) million shares for the fourth quarter and 284.6 (284.0) million shares for the full year of 2010,
excluding shares held by Electrolux.
For earnings per share after dilution, see page 12.
For definitions, see page 21.
For further information, please contact Peter Nyquist, Head of Investor Relations and Financial Information, at +46 8 738 60 03.

AB ELECTROLUX (PUBL)
Postal address Media hotline Investor Relations E-mail
SE-105 45 Stockholm, Sweden +46 8 657 65 07 +46 8 738 60 03 ir@electrolux.se
Visiting address Telefax Website Reg. No.
S:t Göransgatan 143 +46 8 738 74 61 www.electrolux.com 556009-4178

2

Net sales and income Full year of 2010
Net sales for the Electrolux Group in 2010 amounted to
Fourth quarter of 2010 SEK 106,326m, as against SEK 109,132m in the previous year. In
Net sales for the Electrolux Group in the fourth quarter of 2010 comparable currencies, net sales increased by 1.5%, following
amounted to SEK 27,556m (28,215). Changes in exchange rates had sales growth in Asia/Pacific and Latin America.
a negative impact on net sales. Net sales increased by 1.6% in com-
parable currencies. Strong sales growth in Asia/Pacific and Latin Operating income
America offset lower sales volumes in Europe and North America. Operating income for 2010 increased to SEK 5,430m (3,761). All ope-
rations showed improvements. Improvements in mix, cost savings and
Change in net sales changes in exchange rates had a positive impact on income compa-
% Q4 2010 2010 red to the previous year. Income after financial items amounted to
Changes in exchange rates -3.9 -4.1 SEK 5,306m (3,484). Income for the period increased to SEK 3,997m
Changes in volume/price/mix 1.6 1.5 (2,607), corresponding to SEK 14.04 (9.18) in earnings per share.
Total -2.3 -2.6
Items affecting comparability
Operating income Operating income for 2010 includes items affecting comparability in
Operating income for the fourth quarter of 2010 amounted to the amount of SEK -1,064m (-1,561), see table on page 12. Exclu-
SEK 952m (805) and income after financial items to ding items affecting comparability, operating income for 2010
SEK 925m (801). Increased costs for raw materials, lower sales pri- increased to SEK 6,494m (5,322) and income after financial items
ces and marketing investments had a negative impact on operating to SEK 6,370m (5,045). Income for the period was SEK 4,739m
income in the quarter, while improvements in mix had a positive (3,851), corresponding to SEK 16.65 (13.56) in earnings per share.
impact. Income for the period amounted to SEK 677m (664), cor-
responding to SEK 2.38 (2.34) in earnings per share. Effects of changes in exchange rates
Changes in exchange rates compared to the previous year, inclu-
Items affecting comparability ding both translation, transaction effects and hedging contracts,
Operating income for the fourth quarter of 2010 includes items had a positive impact of approximately SEK 660m on operating
affecting comparability of SEK -762m (-1,218) referring to restructur- income for 2010. The effects of changes in exchange rates referred
ing provisions related to appliances in North America and Europe, mainly to the operations in Europe, Asia/Pacific and Latin America.
see table on page 12. Excluding items affecting comparability, ope- The weakening of the euro against several other currencies and the
rating income amounted to SEK 1,714m (2,023). strengthening of the Australian dollar and the Brazilian real against
the US dollar positively affected operating income.
Effects of changes in exchange rates The transaction effects amounted to approximately SEK 740m
Changes in exchange rates compared to the previous year, inclu- and the translation of income statements in subsidiaries to approx-
ding translation, transaction effects and hedging contracts, had a imately SEK -130m. In addition, results from hedging contracts had
limited impact on operating income for the fourth quarter of 2010, a positive effect of approximately SEK 50m on operating income.
compared to the same period in the previous year, and amounted
to approximately SEK 20m. Transaction effects amounted to approx- Financial net
imately SEK 100m. Translation of income statements in subsidiaries Net financial items for the full-year 2010 improved to
had no impact on operating income in the quarter. Results from SEK -124m, compared to SEK -277m for the corresponding period
hedging contracts had an impact of approximately SEK -80m on in the previous year. The improvement is mainly due to lower inte-
operating income, compared to the previous year. rest rates on borrowings and lower net borrowings.

Financial net
Net financial items for the fourth quarter of 2010 increased to
SEK -27m, compared to SEK -4m for the corresponding period in
the previous year.

Share of sales by business area,
Operating income and margin*
for the full year of 2010

SEKm %
2,400 12
Consumer Durables, 94%
1,800 9
Europe, Middle East
and Africa, 38%
1,200 6
North America, 32%
Latin America, 16% 600 3
Asia/Paci c, 8%
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Professional Products, 6% 2009 2010
–600 –3
* Excluding items affect-
EBIT EBIT margin ing comparability.

3

Market overview Europe, where demand increased by 13%. Demand in Western
Europe stabilized in the fourth quarter. Demand declined in South-
Electrolux main markets for appliances showed increases in the ern Europe in large markets such as France and Spain. Demand in
fourth quarter of 2010. Demand in the North American market Germany, the UK and the Nordic countries increased in the quarter.
increased by 2% and the European market by 3%. Total demand in the European market stabilized in 2010 and
For the year as a whole, demand in the North American market increased by 2%, after more than two years of decline.
increased by 5%. The growth derives from a very low level after Group sales decreased in the fourth quarter and for the full-year
more than three years of decline. One contributing factor to the 2010, on the basis of lower volumes and price pressure in the mar-
growth in 2010 was the state-sponsored rebate program for ket. Sales volumes have been impacted by the fact that the German
energy-efficient products in the second quarter. retailer Quelle, one of the Group’s largest customers, declared
The overall European market improved somewhat during the bankruptcy at the end of 2009.
fourth quarter, primarily due to considerable growth in Eastern Operating income declined for the fourth quarter compared to
Europe, where demand increased by 13%. Demand in Western the corresponding quarter of the previous year, primarily on the
Europe stabilized. Demand in Southern Europe declined in large basis of price pressure, lower volumes and higher costs for raw
markets such as France, and Spain. Demand in Germany, the UK materials. In the fourth quarter price pressure was particularly noti-
and the Nordic countries increased in the quarter. ceable in Southern Europe, in the Nordic countries and in Russia. In
Total demand in the European market stabilized in 2010 and addition, income was impacted by considerably higher costs for
increased by 2%, after more than two years of decline. raw materials and increased investments in marketing. In the fourth
The market in Brazil increased in the fourth quarter in compari- quarter, Electrolux continued the launch started in the third quarter
son with the same period of last year. Most other markets in Latin of a new range of built-in products in several European markets.
America also improved. Marketing investments were further intensified due to the launch.
Market demand for appliances in Europe and North America is For the full-year 2010, operating income improved considerably
expected to show a modest growth in 2011. Demand in Europe is compared to the previous year, above all due to a positive mix deve-
expected to increase by approximately 2% and demand in North lopment. Increased sales of built-in products, primarily in the Ger-
America by approximately 3% in 2011. man market, and a higher proportion of sales stemming from the
central regions of Europe contributed to an improved product mix.
In addition, lower warranty costs had a positive impact on operating
Business areas
income.
Changes in net sales and operating income by business area in Previous employee cutbacks and cost-saving measures conti-
comparable currencies are given on page 16. nued to positively impact operating income, while lower volumes,
price pressure and higher marketing and brand investments had a
Consumer Durables Europe, Middle East and Africa negative impact.

Floor-care products
SEKm Q4 2010 Q4 2009 2010 2009 Market demand for vacuum cleaners in Europe continued to
Net sales 10,760 11,731 40,038 44,073 improve in the fourth quarter and the full-year 2010 compared to the
Operating income 565 875 2,703 2,349 corresponding periods in 2009.
Operating margin, % 5.3 7.5 6.8 5.3 Group sales increased in the fourth quarter compared to the cor-
responding period in the previous year. Operating income deterio-
rated, however, as a result of increased costs for sourced products
Industry shipments of core appliances in Europe
and higher market investments. Nevertheless, product mix impro-
vements continued to impact income positively in the quarter.
Units, year-over-year, % Q4 2010 2010
For the full-year 2010, Group sales increased and operating
Western Europe 0 1 income improved substantially. This is a result of increased sales of
Eastern Europe (excluding Turkey) +13 +6 products in the premium segment, which improved the product
Total Europe 3 2 mix.

Core appliances
Demand for core appliances in Europe increased by 3% in the
fourth quarter of 2010 compared with the corresponding quarter in
the previous year, primarily due to considerable growth in Eastern

Consumer Durables Europe, Middle East and Africa Industry shipments of core appliances in Europe*

SEKm % %
1200 12 20

1000 10 10

800 8 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

600 6 –10

400 4 –20

200 2 –30
2009 2010
0 0 –40
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Western Europe Eastern Europe
2009 2010 * Units, year-over-year, %.
EBIT EBIT margin

4

Consumer Durables North America Floor-care products
In the fourth quarter of 2010, demand for vacuum cleaners in North
America was in line with the same period for in the previous year.
SEKm Q4 2010 Q4 2009 2010 2009
Demand increased for the full-year 2010. Group sales declined both
Net sales 7,401 7,865 33,776 35,726 in the fourth quarter and the year as a whole on the basis of lower
Operating income 317 450 1,574 1,476 sales volumes and price pressure in the market. The Group refrai-
Operating margin, % 4.3 5.7 4.7 4.1 ned from participating in sales at campaign prices in the fourth
quarter.
Operating income declined for the quarter and the full year, due
Industry shipments of core appliances in the US
to lower volumes, higher costs for sourced products and lower pri-
ces in the market.
Units, year-over-year, % Q4 2010 2010
Core appliances 2 5
Major appliances 3 4

Core appliances
Market demand for core appliances in North America increased in
the fourth quarter of 2010 compared to the corresponding quarter
in the previous year.
Demand is estimated to have increased by 2% in the fourth quar-
ter. For the year as a whole, demand increased by 5%. The growth
derives from a very low level after more than three years of decline.
One contributing factor to the growth in 2010 was the state-spon-
sored rebate program for energy-efficient products in the second
quarter.
Group sales declined in the fourth quarter, compared to the cor-
responding period in the previous year. Since the end of 2009,
Electrolux has been terminating certain sales contracts under pri-
vate labels that have poor profitability. This has positively impacted
the product mix.
Operating income declined for the fourth quarter, primarily on the
basis of substantially higher costs for raw materials, lower volumes
and increased sales at campaign prices. The pressure on prices in
the market continued to be intense in the fourth quarter, primarily
driven by pre-Thanksgiving campaigns. The transfer of the wash-
ing-machine production from WebsterCity, Iowa, to Juarez, Mexico,
temporarily brought about lower capacity utilization in the quarter.
However, increased sales of cooking products made a positive
contribution to the income and product mix.
Group sales in the full year of 2010 were in line with the previous
year. Operating income increased on the basis of an improved pro-
duct mix.

Industry shipments of core appliances
Consumer Durables North America
in the US*

SEKm % %
800 8 10

600 6 5
Q4 Q1 Q2 Q4
400 4 0
Q1 Q2 Q3 Q3
200 2 –5

0 0 –10
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
–200 –2 –15

–400 2009 2010 –4 –20 2009 2010

EBIT EBIT margin * Units, year-over-year, %.

5

Consumer Durables Latin America Southeast Asia and China
Market demand in Southeast Asia and China is estimated to have
continued to show a considerable increase in the fourth quarter of
SEKm Q4 2010 Q4 2009 2010 2009
2010, compared to the corresponding period in the previous year.
Net sales 5,304 4,401 17,276 14,165 Electrolux sales in the Southeast Asian and Chinese markets grew
Operating income 392 368 1,080 878 substantially by approximately 25% and 35%, respectively, in the
Operating margin, % 7.4 8.4 6.3 6.2 fourth quarter and the full year, and the Group continued to gain
market shares. The operations in Southeast Asia continued to show
Market demand for appliances in Brazil is estimated to have shown good profitability.
a strong increase in the fourth quarter compared to the correspon-
ding period in the previous year. Several other markets in Latin Professional Products
America also showed good growth in the fourth quarter.
SEKm Q4 2010 Q4 2009 2010 2009
Electrolux sales volumes in Latin America increased in the fourth
quarter and the full-year 2010, which led to higher sales and Net sales 1,657 1,923 6,389 7,129
increased market shares for the Group in Brazil and several other Operating income 243 225 743 668
markets in Latin America. In the fourth quarter and the full year, the Operating margin, % 14.7 11.7 11.6 9.4
remaining markets in Latin America accounted for 14% and 17%,
respectively, of Group sales in Latin America.
Operating income improved in the fourth quarter compared to Market demand for food-service equipment is estimated to have
the corresponding period in the previous year, but operating margin continued to stabilize in the fourth quarter of 2010, compared to the
was lower. This is mainly due to a weaker customer mix as a result corresponding period in the previous year. Sales volumes of the
of the ongoing consolidation of several retailers in the Brazilian mar- Group’s own products increased in the quarter. However, total
ket. Increased costs for raw materials further impacted operating sales of food-service equipment declined. This is because the
income negatively. Group in the third quarter of 2010 exited a contractor of larger kit-
Operating income for the full-year 2010 improved, primarily on chen products in North America because of less profitability.
the basis of higher volumes and an improved product mix. The Operating income showed a considerable improvement for the
launch of new products and increased sales of air-conditioning fourth quarter and for the full year thanks to increased sales of
equipment have contributed to a better product mix for the year. For Group-manufactured products, an improved customer mix and
the third consecutive year, operating income was the best ever for cost efficiencies.
the operations in Latin America. Market demand for professional laundry products is estimated to
The Group’s floor-care operations in Latin America showed good have continued stabilizing in the fourth quarter of 2010. The Group’s
growth and profitability development in the year. sales volumes decreased in the fourth quarter and the full-year
2010. Operating income, however, improved for the quarter and for
Consumer Durables Asia/Pacific the full year due to price increases and increased cost efficiency.
Operating income for 2010 was the best ever for the operations
in Professional Products.
SEKm Q4 2010 Q4 2009 2010 2009

Net sales 2,434 2,295 8,836 8,033
Operating income 272 208 928 458
Operating margin, % 11.2 9.1 10.5 5.7

Australia and New Zealand
Market demand for appliances in Australia declined in the fourth
quarter and the full-year 2010, compared to the corresponding
periods in the previous year. Group sales declined somewhat in the
fourth quarter and the full year.
Operating income improved considerably in the quarter and the
full-year 2010, on the basis of changes in exchange rates and
improved cost efficiency. Increased costs for raw materials and
price pressure in the market, however, had a negative impact on
operating income.

Consumer Durables Latin America Consumer Durables Asia/Pacific Professional Products

SEKm % SEKm % SEKm %
420 10 300 15 250 15

350 8 240 12 200 12

280 6 180 9 150 9
210
4 120 6 100 6
140
2 60 3 50 3
70
0 0 0 0 0
0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2009 2010 2009 2010 2009 2010
EBIT EBIT margin EBIT EBIT margin EBIT EBIT margin

6

Cash flow Financial position
Cash flow from operations and investments in the fourth quarter of Total equity as of December 31, 2010, amounted to SEK 20,613m
2010 amounted to SEK 133m (-1,440). (18,841), which corresponds to SEK 72.41 (66.24) per share.
The trend for the cash flow and working capital in the fourth quar-
Net borrowings
ter of 2010 reflects a normal seasonal pattern with increased sales Dec. 31, Dec. 31,
and declining inventories. Strong high-season sales growth during SEKm 2010 2009

the quarter particularly in Latin America have impacted cash flow Borrowings 12,096 14,022
from working capital. Cash flow from working capital in the same Liquid funds 12,805 13,357
period of the previous year reflected a different situation with low Net borrowings -709 665
production and sales, particularly in December, after several quar- Net debt/equity ratio -0.03 0.04
ters of very weak markets. Equity 20,613 18,841
Outlays for the ongoing restructuring and cost-cutting programs Equity per share, SEK 72.41 66.24
amounted to approximately SEK –175m in the quarter. Return on equity, % 20.6 14.9
In addition, compared to the previous year, higher capital expen- Return on equity, excluding items
diture has adversely affected cash flow. Investments during the affecting comparability, % 24.4 22.0
fourth quarter of 2010 increased from a low level in the previous Equity/assets ratio, % 33.9 31.8
year, and referred to capacity expansions within manufacturing in
Brazil as well as to maintenance investments and investments in Net borrowings
new products in Europe and North America. Net borrowings amounted to SEK -709m (665). The net debt/
In the fourth quarter of 2009, SEK 3,935m was paid to the equity ratio was -0.03 (0.04). The equity/assets ratio was 33.9%
Group’s pension funds. The payments have reduced the Group’s (31.8).
pension net debt, limited risk exposure and volatility in pension lia- During 2010, SEK 1,039m of long-term borrowings were amorti-
bilities. zed. Long-term borrowings as of December 31, 2010, including
Cash flow from operations and investments in the full-year 2010 long-term borrowings with maturities within 12 months, amounted
amounted to SEK 3,206m (5,330). Compared to the previous year, to SEK 9,590m with average maturities of 3.3 years, compared to
cash flow for 2010 reflects a more normal cash-flow pattern during SEK 11,153m and 3.9 years at the end of 2009. During 2011 and
the year with increased production, build-up of inventories and 2012, long-term borrowings in the amount of approximately
investments in new products and new capacity. Cash flow in the SEK 3,300m will mature.
previous year reflected a more restrained situation with cutbacks of Liquid funds as of December 31, 2010, amounted to
production and inventory levels after a long period of very weak SEK 12,805m (13,357), excluding short-term back-up facilities.
markets. Also investments were at a considerably lower level. Since 2005, Electrolux has an unused revolving credit facility of
EUR 500m maturing 2012, and since the third quarter of 2010, an
Cash flow
additional unused committed credit facility of SEK 3,400m matur-
ing 2017.
SEKm Q4 2010 Q4 2009 2010 2009
Cash flow from operations,
Net assets and working capital
excluding change in operating
assets and liabilities 1,854 2,171 7,741 6,378 Average net assets for the period amounted to SEK 19,545m
Change in operating assets (19,411). Net assets as of December 31, 2010, amounted to
and liabilities -55 1,405 -61 5,854 SEK 19,904m (19,506).
Extra contributions to pension Adjusted for items affecting comparability, i.e., restructuring pro-
funds - -3,935 - -3,935
visions, average net assets amounted to SEK 20,940m (20,320),
Investments -1,666 -1,081 -4,474 -2,967
corresponding to 19.7% (18.6) of net sales.
Cash flow from operations
Working capital as of December 31, 2010, amounted to
and investments 133 -1,440 3,206 5,330
Dividend - - -1,138 -
SEK -5,902m (-5,154), corresponding to -5.4% (-4.5) of annualized
Sale of shares - 10 18 69
net sales.
Total cash flow, excluding The return on net assets was 27.8% (19.4), and 31.0% (26.2),
change in loans and short- excluding items affecting comparability.
term investments 133 -1,430 2,086 5,399

Cash flow from operations and investments Cash flow and change in net borrowings

SEKm
4,000 Net borrowings December 31, 2009
Operations
3,000
Operating assets and liabilities
2,000
Investments
1,000 Dividend

0 Sale of shares
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Other
–1,000
Net borrowings December 31, 2010
2009 2010
–2,000
0

0

0 SEKm
00

00

00

0

0

00

00
00

00
,0

,0

,0

6,

8,
2,

4,
–6

–4

–2

7

Changes in Group Management Structural changes
In a move to accelerate implementation of the Group’s strategy December 2010
based on innovative products, investments in the Electrolux brand Electrolux consolidates cooking manufacturing in North America
and a competitive cost position, new appointments were announ- Electrolux is to consolidate its North American cooking manufac-
ced within the management team in January, 2011. These appoint- turing to Tennessee, USA, by building a new plant in Memphis. This
ments will enable the Group to increase the speed of product inno- site offers an optimal geographical location towards customers
vation and to continue to leverage its shared global strength. and suppliers. Electrolux currently operates a factory in Springfield.
The new factory will together with the existing cooker factory in
Jonas Samuelson is appointed Chief Operations Officer Springfield, establish Tennessee as a cooking production centre for
and Head of Global Operations Major Appliances Electrolux in North America, enabling Electrolux to realize synergies
In addition to his current responsibilities as Chief Financial Officer, in manufacturing, R&D, purchasing, etc.
Jonas Samuelson succeeds Keith McLoughlin in his former role as Production in Memphis is expected to start in mid-2012, and the
Chief Operations Officer and Head of Global Operations Major factory is expected to be fully operational in 2013. The new manu-
Appliances. facturing site, which represents an investment of USD 190m, cor-
responding to approximately SEK 1,300m, will receive investment
Jan Brockmann is appointed Chief Technology Officer support from state, county and city governing bodies, which is
Jan Brockmann is appointed Chief Technology Officer with global pending their final approval.
responsibility for technology development in the Group. Jan Production at Electrolux cooking facility in L’Assomption, Que-
Brockmann will report to the President and CEO and be a member bec, Canada will be transferred to the new facility in Memphis.
of Group Management. He joined Electrolux in March 2010. Jan Transfer of production from the factory in L’Assomption will begin in
Brockman comes from the Volkswagen Group. mid-2012, and the factory will close in the fourth quarter of 2013.
The factory has approximately 1,300 employees. The closure will
MaryKay Kopf is appointed Chief Marketing Officer incur a total cost of approximately SEK 430m, which was taken as
MaryKay Kopf, who is currently responsible for marketing at a charge against operating income in the fourth quarter of 2010,
Electrolux Major Appliances North America, will in her role as Chief within items affecting comparability.
Marketing Officer be responsible for brand management, marke-
ting and design for the Group. MaryKay Kopf will report to the Electrolux to reduce its workforce in Europe
President and CEO and be a member of Group Management. She In Europe, Electrolux will reduce its workforce within manufacturing
joined Electrolux in 2003. of appliances by approximately 800 employees in 2011 and 2012.
No factory will be closed. Changes will be implemented gradually,
President and CEO Hans Stråberg has left Electrolux and and fully finalized in the fourth quarter of 2012. The redundancies
is succeeded by Keith McLoughlin will incur a total cost of approximately SEK 360m, which was taken
In September 2010, Hans Stråberg notified the Board that he wis- as a charge against operating income in the fourth quarter of 2010,
hed to leave Electrolux after 27 years with the company and nine within items affecting comparability.
years as President and CEO. He left Electrolux as of December 31,
2011, and at the same time he resigned as board member. October 2010
Keith McLoughlin succeeded Hans Stråberg. Keith McLoughlin As part of Electrolux strategy to grow in emerging markets,
was Chief Operations Officer, globally responsible for R&D, Manu- Electrolux announced its intention to acquire Olympic Group for
facturing and Purchasing for Electrolux Major Appliances. Pre- Financial Investments S.A.E. Olympic Group is the largest manufac-
viously, he has been head of Major Appliances North America. He turer of household appliances in the fast-growing Middle East and
joined Electrolux in 2003. North Africa regions.
Olympic Group, listed on the Egyptian Stock Exchange, has
Henrik Bergström is new head of Floor Care and 7,300 employees and manufactures washing machines, refrigera-
Small Appliances tors, cookers and water heaters. In 2009, net sales amounted to 2.1
Henrik Bergström was appointed Executive Vice President and billion Egyptian pounds (EGP), approximately SEK 2.5 billions.
Head of Floor Care and Small Appliances in August, 2010. He suc- Olympic Group’s estimated volume market share of appliances in
ceeded Morten Falkenberg. Henrik Bergström has held various Egypt is approximately 30%.
management positions within Electrolux Major Appliances North In October, Electrolux signed a Memorandum of Understanding
America and Latin America. He has been with Electrolux since with Paradise Capital to acquire Paradise Capital’s 52% controlling
1997. interest in Olympic Group. Electrolux intends to launch a Mandatory

Relocation of production, items affecting comparability, restructuring measures 2007–2011

Plant closures and cutbacks Closed Authorized closures Estimated closure
Torsvik Sweden Compact appliances (Q1 2007) L’Assomption Canada Cookers (Q4 2013)
Nuremberg Germany Dishwashers, washing (Q1 2007) Webster City USA Washing machines (Q1 2011)
machines and dryers Alcalà Spain Washing machines (Q1 2011)
Adelaide Australia Dishwashers (Q2 2007)
Investment Starting
Fredericia Denmark Cookers (Q4 2007)
Charlotte USA New North American headquarters (Q3 2010)
Adelaide Australia Washing machines (Q1 2008)
Porcia Italy Washing machines (Q4 2010)
Spennymoor UK Cookers (Q4 2008)
Memphis USA Cookers (Q4 2012)
Changsha China Refrigerators (Q1 2009)
In 2004, Electrolux initiated a restructuring program to make the Group’s production
Scandicci Italy Refrigerators (Q2 2009)
competitive in the long term. When it is fully implemented in 2011, more than half of pro-
St. Petersburg Russia Washing machines (Q2 2010) duction of appliances will be located in low-cost areas. The total cost of the program will
be approximately SEK 8.5 billions and savings will amount to approximately
SEK 3 billions annually as of 2013. Restructuring provisions and write-downs are
reported as items affecting comparability within operating income. For information on
provisions in 2010, see table on page 12.

8

Tender Offer for the remaining shares in the company. Upon com- Other items
pletion of the transaction, the ownership in the associated compa-
nies Namaa and B-Tech will be acquired by Paradise Capital. The Asbestos litigation in the US
estimated enterprise value of Olympic Group, excluding the above Litigation and claims related to asbestos are pending against the
mentioned associated companies, is approximately Group in the US. Almost all of the cases refer to externally supplied
EGP 2.7 billions or SEK 3.2 billions. The acquisition is subject to components used in industrial products manufactured by discon-
satisfactory completion of the due diligence process that has been tinued operations prior to the early 1970s. The cases involve plain-
initiated, regulatory clearances and agreements on customary tiffs who have made identical allegations against other defendants
transaction documentation. who are not part of the Electrolux Group.
Upon completion of the acquisition, Olympic Group will against As of December 31, 2010, the Group had a total of 2,800 (2,818)
a management fee enter into a management agreement with cases pending, representing approximately 3,050 (approximately
Electrolux and Paradise Capital for continued technical and mana- 3,120) plaintiffs. During 2010, 842 new cases with 842 plaintiffs
gement support. were filed and 860 pending cases with approximately 915 plaintiffs
Given recent events in Egypt, Electrolux is assessing the situa- were resolved.
tion. Additional lawsuits may be filed against Electrolux in the future. It
is not possible to predict either the number of future claims or the
August 2010 number of plaintiffs that any future claims may represent. In addi-
Electrolux acquires washer plant in Ukraine tion, the outcome of asbestos claims is inherently uncertain and
Electrolux has signed an agreement to acquire a washing-machine always difficult to predict and Electrolux cannot provide any assu-
factory in Ivano-Frankivsk, Ukraine, with approximately 150 rances that the resolution of these types of claims will not have a
employees. material adverse effect on its business or on results of operations
The acquisition strengthens Electrolux presence and manufac- in the future.
turing base in Central and Eastern Europe. Ukraine participates in
the free trade framework within the Commonwealth of Independent Global initiatives
States (CIS), which includes Russia, Kazakhstan, Armenia, Azer- As previously announced in connection with the Group’s Capital
baijan and other countries. markets day in November 2010, Electrolux will through global initia-
The washer factory is acquired from Antonio Merloni S.p.A. and tives further reduce costs by capitalizing on its shared global
the purchase price is EUR 19m. Closing of the deal is expected to strength and scope. This will be accomplished by unlocking syner-
take place in the first quarter of 2011, and is subject to approval by gies, increasing modularization and optimizing global purchasing.
competition authorities. The initiatives are expected to generate annual cost savings of
approximately SEK 2.0–2.5 billions with full effect as of 2015, and
April 2010 will contribute to maintaining the competitiveness of Electrolux.
Improving efficiency in appliances plants in Italy and France Costs for the global initiatives are estimated at approximately
Electrolux has continued the restructuring work in Europe. In the SEK 500m per year for 2011 and 2012.
second quarter of 2010, work was initiated on how efficiency at the
washing machine plant in Revin, France, and at the cooker plant in
Forlì, Italy, can be improved. The costs, approximately
SEK 200m, were charged against operating income, within items
affecting comparability in the second quarter of 2010.

January 2010
Production of cookers in Sweden to be phased out
It has been decided to discontinue the Group’s production of coo-
kers in Motala, Sweden. In the first quarter of 2011, the greater part
will be phased out and an external part will take over production of
large cookers and compact-kitchens. Approximately 240 people
are employed at the plant. Costs for the discontinuation, SEK 95m,
were charged against operating income, within items affecting
comparability in the first quarter of 2010.

Press releases 2010-2011

January 29 Conversion of shares August 25 Anders Edholm appointed SVP Corporate Communica-
February 3 Consolidated results 2009 and CEO tions at Electrolux
Hans Stråberg’s comments August 27 Henrik Bergström appointed head of Floor Care & Small
February 10 Electrolux delists from the London Stock Exchange Appliances
March 2 Lorna Davis proposed new Board member of Electrolux September 2 Electrolux Annual Report ranked best in the world
March 11 Electrolux delisted from the London Stock Exchange September 10 Electrolux included in Dow Jones Sustainability World
April 27 Interim report January-March and CEO Index for the fourth consecutive year
Hans Stråberg’s comments September 23 Hans Stråberg to leave Electrolux and is succeeded by
- Morten Falkenberg, head of Floor Care and Small Keith McLoughlin as President and CEO
Appliances, will leave Electrolux September 30 Nomination committee appointed for Electrolux Annual
- Lars Göran Johansson, head of Communications and General Meeting 2011
Branding, will leave Electrolux October 11 Electrolux signs a preliminary agreement to acquire 52% in
May 12 Electrolux is named ”global superstar” by Forbes Magazine the Egyptian company Olympic Group
July 19 Interim report January-June and CEO October 27 Interim report January-September and CEO
Hans Stråberg’s comments Hans Stråberg’s comments
August 9 Electrolux acquires manufacturing operations in Ukraine November 12 Electrolux hosts Capital Markets Day

9

Annual General Meeting 2011 Nomination Committee
In accordance with the decision by the Annual General Meeting in
The Annual General Meeting of AB Electrolux will be held on Thurs- March 2010, Electrolux Nomination Committee shall consist of six
day, March 31, 2011, at the Berwald Hall, Dag Hammarskjölds väg members. The members should be one representative of each of
3, Stockholm, Sweden. the four largest shareholders in terms of voting rights that wish to
participate in the committee, together with the Chairman of the
Proposed dividend Electrolux Board and one additional Board member.
The Board of Directors proposes a dividend for 2010 of SEK 6.50 The members of the Nomination Committee have been appoin-
(4.00) per share, for a total dividend payment of approximately ted based on the ownership structure as of August 31, 2010. Petra
SEK 1,850m (1,138) corresponding to an increase of approximately Hedengran, Investor AB, is the Chairman of the committee. The
60%. The proposed dividend corresponds to approximately 40% other owner representatives are Ramsay J. Brufer, Alecta, Marianne
of income for the period, excluding items affecting comparability. Nilsson, Swedbank Robur Funds, and Peter Rudman, Nordea
Tuesday, April 5, 2011, is proposed as record date for the dividend. Investment Funds. The committee will also include Marcus
The Group’s goal is for the dividend to correspond to at least Wallenberg and Peggy Bruzelius, Chairman and Deputy Chairman,
30% of income for the period, excluding items affecting compara- respectively, of Electrolux.
bility. Historically, the Electrolux dividend rate has been considera- The Nomination Committee will prepare proposals for the Annual
bly higher than 30%. Electrolux also has a long tradition of high General Meeting in 2011 regarding Chairman of the Annual General
total distribution to shareholders that includes repurchases and Meeting, Board members, Chairman of the Board, remuneration for
redemptions of shares as well as dividends. Board members and the procedure for appointing the Nomination
Committee for the following year.
Proposal for resolution on acquisition of own shares Shareholders who wish to submit proposals to the Nomination
Electrolux has previously, on the basis of authorizations by the Committee should send an email to nominationcommittee@elec-
Annual General Meetings, acquired own shares. The purpose of trolux.com.
the repurchase programs has been to adapt the Group’s capital
structure, thus contributing to increased shareholder value and to
use these shares to finance potential company acquisitions and as
a hedge for the company’s share related incentive programs.
The Board of Directors makes the assessment that it continues
to be advantageous for the company to be able to adapt the
company’s capital structure, thereby contributing to increased
shareholder value, and to continue to be able to use repurchased
shares on account of potential company acquisitions and the
company’s share-related incentive programs.
The Board of Directors proposes the Annual General Meeting
2011 to authorize the Board of Directors, for the period until the
next Annual General Meeting, to resolve on acquisitions of shares
in the company and that the company may acquire as a maximum
so many B-shares that, following each acquisition, the company
holds at a maximum 10% of all shares issued by the company.
As of February 1, 2011, Electrolux holds 24,255,085 B-shares in
Electrolux, corresponding to 7.9% of the total number of shares in
the company.

Press releases 2010-2011

December 7 Electrolux Annual Report named winner in the
Nasdaq OMX Nordic competition
December 15 Electrolux to close factory in L’Assomption, Canada,
and reduce its workforce in Europe
December 15 Electrolux to consolidate cooking manufacturing in
North America
January 20 Electrolux further strenghtens organization for Innovation
and Marketing, new appointments in Group Management

10

Risks and uncertainty factors Changes in prices for raw materials and components
The raw materials to which the Group is mainly exposed comprise
Risks in connection with the Group’s operations can, in general, be of steel, plastics, copper and aluminum. Bilateral agreements are
divided into operational risks related to business operations and used to manage price risks. To some extent, raw materials are
those related to financial operations. Operational risks are normally purchased at spot prices. There is considerable uncertainty regar-
managed by the operative units within the Group, and financial ding trends for the prices of raw materials.
risks by the Group’s treasury department.
Access to financing
Risks and uncertainty factors The Group’s loan-maturity profile for 2011 and 2012 represents
Electrolux operates in competitive markets, most of which are rela- maturities of approximately SEK 3,300m in long-term borrowings.
tively mature. Demand for appliances varies with general business Since 2005, Electrolux has an unused revolving credit facility of
conditions, and price competition is strong in a number of product EUR 500m maturing 2012 and since the third quarter 2010, an
categories. Electrolux ability to increase profitability and sharehol- additional unused committed credit facility of SEK 3,400m matur-
der value is largely dependent on its success in developing innova- ing 2017.
tive products and maintaining cost-efficient production. Major fac-
tors for maintaining and increasing competitiveness include Risks, risk management and risk exposure are described in more
managing fluctuations in prices for raw materials and components detail in the Annual Report 2009, www.electrolux.com/annualre-
as well as implementing restructuring. In addition to these opera- port2009.
tive risks, the Group is exposed to risks related to financial opera-
tions, e.g., interest risks, financing risks, currency risks and credit
risks. The Group’s development is strongly affected by external
factors, of which the most important in terms of managing risks
currently include:

Variations in demand
Demand for appliances is affected by the general business cycle.
A deterioration in these conditions may lead to lower sales volumes
as well as a shift of demand to low-price products, which generally
have lower margins. Utilization of production capacity may also
decline in the short term. The global economic trend is an uncerta-
inty factor in terms of the development in the future.

Price competition
A number of the markets in which Electrolux operates features
strong price competition. The Group’s strategy is based on innova-
tive products and brand-building, and is aimed, among other
things, at minimizing and offsetting price competition for its pro-
ducts. A continued downturn in market conditions involves a risk of
increasing price competition.

Sensitivity analysis year-end 2010 Raw-materials exposure 2010

Pre-tax earnings
Risk Change impact, SEKm
Raw materials Carbon steel, 37%
Steel 10% +/– 900 Stainless steel, 8%
Plastics 10% +/– 500 Copper and aluminum, 13%
Currencies¹) Plastics, 27%
and interest rates
Other, 15%
EUR/SEK –10% + 319
USD/SEK –10% + 601 In 2010, Electrolux purchased raw
BRL/SEK –10% - -314 materials for approximately
SEK 20 billion. Purchases of steel
AUD/SEK –10% - -273
accounted for the largest cost.
GBP/SEK –10% - -202
Interest rate 1 percentage point +/– 60
1) Include translation and transaction effects.

11

Parent Company AB Electrolux
The Parent Company comprises the functions of the Group’s head
office, as well as five companies operating on a commission basis
for AB Electrolux.
Net sales for the Parent Company, AB Electrolux, for the full year
of 2010 amounted to SEK 5,989m (5,928) of which SEK 3,396m
(3,243) referred to sales to Group companies and SEK 2,593m
(2,685) to external customers. Income after financial items was
SEK 3,435m (3,161), including dividends from subsidiaries in the
amount of SEK 2,560m (3,178). Income for the period amounted to
SEK 3,207m (3,355).
Capital expenditure in tangible and intangible assets was
SEK 562m (415). Liquid funds at the end of the period amounted to
SEK 5,266m, as against SEK 3,869m at the start of the year.
Undistributed earnings in the Parent Company at the end of the
period amounted to SEK 15,089m, as against SEK 12,694m at the
start of the year. Dividend payment to shareholders for 2009
amounted to SEK 1,138m.
The income statement and balance sheet for the Parent Com-
pany are presented on page 20.

Stockholm, February 2, 2011

AB Electrolux (publ)
Board of Directors

Accounting and valuation principles

Electrolux applies International Financial Reporting Standards This report has not been audited.
(IFRS) as adopted by the European Union. This report has been
prepared in accordance with IAS 34, Interim Financial Report-
ing, and ÅRL, the Swedish Annual Accounts Act and recom-
mendation RFR 2, Accounting for legal entities, issued by the
Swedish Financial Reporting Board. There are no changes in
the Group’s accounting and valuation principles compared with
the accounting and valuation principles described in Note 1 of
the Annual Report 2009.

12

Consolidated income statement

SEKm Q4 2010 Q4 2009 2010 2009

Net sales 27,556 28,215 106,326 109,132
Cost of goods sold -21,572 -21,820 -82,697 -86,980
Gross operating income 5,984 6,395 23,629 22,152
Selling expenses -2,912 -2,819 -11,698 -11,394
Administrative expenses -1,348 -1,506 -5,428 -5,375
Other operating income/expenses -10 -47 -9 -61
Operating income 952 805 5,430 3,761
Margin, % 3.5 2.9 5.1 3.4
Financial items, net -27 -4 -124 -277
Income after financial items 925 801 5,306 3,484
Margin, % 3.4 2.8 5.0 3.2
Taxes -248 -137 -1,309 -877
Income for the period 677 664 3,997 2,607

Available for sale instruments1) -63 9 77 138
Cash-flow hedges2) 23 41 -117 -112
Exchange differences on translation of foreign operations3) 190 630 -1,108 -264
Income tax relating to other comprehensive income 33 - -30 -
Other comprehensive income, net of tax 183 680 -1,178 -238
Total comprehensive income for the period 860 1,344 2,819 2,369

Income for the period attributable to: 677 664 3,997 2,607
Equity holders of the Parent Company

Total comprehensive income for the period attributable to:
Equity holders of the Parent Company 860 1,344 2,819 2,369

Earnings per share, SEK 2.38 2.34 14.04 9.18
Diluted, SEK 2.36 2.33 13.97 9.16
Number of shares after buy-backs, million 284.7 284.4 284.7 284.4
Average number of shares after buy-backs, million 284.7 284.4 284.6 284.0
Diluted, million 286.4 285.4 286.0 284.6

1) Available for sale instruments refer to the fair-value changes in Electrolux shareholdings in Videocon Industries Ltd., India. The shareholdings are classified as
available for sale in accordance with IFRS.
2) Cash-flow hedges refer to changes in valuation of currency contracts used for hedging future foreign currency transactions. When the actual transaction occurs,
the result is reported within operating income.
3) Exchange-rate differences on translation of foreign operations refer to changes in exchange rates when net investments in foreign subsidiaries are translated to
SEK. The amount is reported net of hedging contracts.


SEKm Q4 2010 Q4 2009 2010 2009

Restructuring provisions and write-downs
Appliances plant in L'Assomption, Canada -426 - -426 -
Reduced workforce in Major Appliances, Europe -356 - -356 -
Appliances plant in Revin, France - - -71 -
Appliances plant in Forli, Italy - - -136 -
Appliances plant in Motala, Sweden - - -95 -
Appliances plant in Alcalà, Spain - -440 - -440
Appliances plants in Webster City and Jefferson, USA - -560 - -560
Office consolidation in USA - -218 - -218
Appliances plant in Changsha, China - - - -162
Appliances plant in Porcia, Italy - - - -132
Appliances plant in St. Petersburg, Russia - - - -105
Reversal of unused restructuring provisions 20 - 20 56
Total -762 -1,218 -1,064 -1,561

13

Consolidated balance sheet
SEKm Dec. 31, 2010 Dec. 31, 2009

Assets
Property, plant and equipment 14,630 15,315
Goodwill 2,295 2,274
Other intangible assets 3,276 2,999
Investments in associates 17 19
Deferred tax assets 2,981 2,693
Financial assets 577 434
Other non-current assets 2,836 1,745
Total non-current assets 26,612 25,479
Inventories 11,130 10,050
Trade receivables 19,346 20,173
Tax assets 367 1,103
Derivatives 386 377
Other current assets 3,569 2,947
Short-term investments 1,722 3,030
Cash and cash equivalents 10,389 9,537
Total current assets 46,909 47,217
Total assets 73,521 72,696

Equity and liabilities
Equity attributable to equity holders of the Parent Company
Share capital 1,545 1,545
Other paid-in capital 2,905 2,905
Other reserves 636 1,814
Retained earnings 15,527 12,577
Total equity 20,613 18,841
Long-term borrowings 8,413 10,241
Deferred tax liabilities 806 819
Provisions for post-employment benefits 2,486 2,168
Other provisions 5,306 5,449
Total non-current liabilities 17,011 18,677
Accounts payable 17,283 16,031
Tax liabilities 1,868 2,367
Short-term liabilities 10,907 11,235
Short-term borrowings 3,139 3,364
Derivatives 483 351
Other provisions 2,217 1,830
Total current liabilities 35,897 35,178
Total equity and liabilities 73,521 72,696

Contingent liabilities 1,062 1,185

Shares
Shares held
Outstanding Outstanding Shares held by by other
Number of shares A-shares B-shares Electrolux shareholders

Number of shares as of January 1, 2010 9,502,275 299,418,033 24,498,841 284,421,467

Conversion of A-shares into B-shares -439,150 439,150
Shares sold to senior managers under the
stock-option programs
First quarter -42,550 42,550
Second quarter -201,206 201,206
Third quarter - -
Fourth quarter - -
Shares alloted to senior managers under the
Performance Share Program - -
Number of shares as of December 31, 2010 9,063,125 299,857,183 24,255,085 284,665,223
As % of total number of shares 7.9%

14

Consolidated cash flow statement

SEKm Q4 2010 Q4 2009 2010 2009

Operations
Depreciation and amortization 849 874 3,328 3,442
Capital gain/loss included in operating income - - 4 -
Restructuring provisions 587 941 294 434
Share-based compensation 23 7 73 18
Financial items paid, net -77 -128 -72 -348
Taxes paid -480 -328 -1,316 -929
Cash flow from operations, excluding change
in operating assets and liabilities 1,854 2,171 7,741 6,378

Change in operating assets and liabilities
Change in inventories 1,090 1,271 -1,755 2,276
Change in trade receivables 127 1,453 -216 1,209
Change in other current assets -151 260 -977 487
Change in accounts payable -489 -826 2,624 628
Extra contributions to pension funds - -3,935 - -3,935
Change in other operating liabilities and provisions -632 -753 263 1,254
Cash flow from change in operating assets
and liabilities -55 -2,530 -61 1,919
Cash flow from operations 1,799 -359 7,680 8,297

Investments
Divestment of operations - - 7 4
Capital expenditure in property, plant and equipment -1,160 -815 -3,221 -2,223
Capitalization of product development -123 -57 -396 -370
Other -383 -209 -864 -378
Cash flow from investments -1,666 -1,081 -4,474 -2,967
Cash flow from operations and investments 133 -1,440 3,206 5,330

Financing
Change in short-term investments 175 -551 1,306 -2,734
Change in short-term borrowings 60 194 -1,768 -1,131
New long-term borrowings 3 0 380 1,639
Amortization of long-term borrowings -8 -473 -1,039 -1,040
Dividend - - -1,138 -
Sale of shares 0 10 18 69
Cash flow from financing 230 -820 -2,241 -3,197

Total cash flow 363 -2,260 965 2,133
Cash and cash equivalents at beginning of period 9,947 11,579 9,537 7,305
Exchange-rate differences 79 218 -113 99
Cash and cash equivalents at end of period 10,389 9,537 10,389 9,537

15

Change in consolidated equity
Dec. 31, Dec. 31,
SEKm 2010 2009

Opening balance 18,841 16,385
Total comprehensive income for the period 2,819 2,369
Share-based payment 73 18
Sale of shares 18 69
Dividend -1,138 -
Total transactions with equity holders -1,047 87
Closing balance 20,613 18,841

Working capital and net assets
% of annualized % of annualized
SEKm Dec. 31, 2010 net sales Dec. 31, 2009 net sales
Inventories 11,130 10.2 10,050 8.8
Trade receivables 19,346 17.7 20,173 17.7
Accounts payable -17,283 -15.8 -16,031 -14.1
Provisions -10,009 -9,447
Prepaid and accrued income and expenses -7,095 -7,998
Taxes and other assets and liabilities -1,991 -1,901
Working capital -5,902 -5.4 -5,154 -4.5
Property, plant and equipment 14,630 15,315
Goodwill 2,295 2,274
Other non-current assets 6,706 5,197
Deferred tax assets and liabilities 2,175 1,874
Net assets 19,904 18.2 19,506 17.1
Average net assets 19,545 18.4 19,411 17.8
Average net assets, excluding items affecting
comparability 20,940 19.7 20,320 18.6

Key ratios

Q4 2010 Q4 2009 2010 2009

Net sales, SEKm 27,556 28,215 106,326 109,132
Operating income, SEKm 952 805 5,430 3,761
Margin, % 3.5 2.9 5.1 3.4
EBITDA, SEKm 1,801 1,679 8,758 7,203
Earnings per share, SEK¹) 2.38 2.34 14.04 9.18
Return on equity, % - - 20.6 14.9
Capital turnover rate, times/year - - 5.4 5.6
Equity per share, SEK - - 72.41 66.24
Cash flow from operations, SEKm 1,799 -359 7,680 8,297
Capital expenditure, SEKm -1,160 -815 -3,221 -2,223
Net borrowings, SEKm - - -709 665
Net debt/equity ratio - - -0.03 0.04
Equity/assets ratio, % - - 33.9 31.8
Average number of employees 51,803 51,058 51,544 50,633

Excluding items affecting comparability
Operating income, SEKm 1,714 2,023 6,494 5,322
Margin, % 6.2 7.2 6.1 4.9
EBITDA, SEKm 2,563 2,897 9,822 8,764
Earnings per share, SEK¹) 4.23 5.57 16.65 13.56
Return on equity, % - - 24.4 22.0
Capital turnover rate, times/year - - 5.1 5.4

1) Basic, based on average number of shares, excluding shares owned by Electrolux, see page 12.

For definitions, see page 21.

16

Net sales by business area*

SEKm Q4 2010 Q4 2009 2010 2009

Consumer Durables Europe, Middle East and Africa 10,760 11,731 40,038 44,073
Consumer Durables North America 7,401 7,865 33,776 35,726
Consumer Durables Latin America 5,304 4,401 17,276 14,165
Consumer Durables Asia/Pacific 2,434 2,295 8,836 8,033
Professional Products 1,657 1,923 6,389 7,129
Other 0 0 11 6
Total 27,556 28,215 106,326 109,132

Operating income by business area*

SEKm Q4 2010 Q4 2009 2010 2009

Consumer Durables Europe, Middle East and Africa 565 875 2,703 2,349
Margin, % 5.3 7.5 6.8 5.3
Consumer Durables North America 317 450 1,574 1,476
Margin, % 4.3 5.7 4.7 4.1
Consumer Durables Latin America 392 368 1,080 878
Margin, % 7.4 8.4 6.3 6.2
Consumer Durables Asia/Pacific 272 208 928 458
Margin, % 11.2 9.1 10.5 5.7
Professional Products 243 225 743 668
Margin, % 14.7 11.7 11.6 9.4
Total business areas 1,789 2,126 7,028 5,829
Margin, % 6.5 7.5 6.6 5.3

Common Group costs, etc. -75 -103 -534 -507

* Figures for 2009 have been restated according to the new reporting structure, see page 18.

Change in net sales by business area

Q4 2010 2010 in
in comparable comparable
Year-over-year, % Q4 2010 currencies 2010 currencies

Consumer Durables Europe, Middle East and Africa -8.3 -0.2 -9.2 -2.1
Consumer Durables North America -5.9 -2.8 -5.5 -0.3
Consumer Durables Latin America 20.5 15.9 22.0 15.7
Consumer Durables Asia/Pacific 6.1 4.2 10.0 5.9
Professional Products -13.8 -7.8 -10.4 -4.3
Total change -2.3 1.6 -2.6 1.5

Change in operating income by business area

Q4 2010 2010 in
in comparable comparable
Year-over-year, % Q4 2010 currencies 2010 currencies

Consumer Durables Europe, Middle East and Africa -35.4 -25.3 15.1 23.0
Consumer Durables North America -29.6 -29.8 6.6 11.2
Consumer Durables Latin America 6.5 -5.9 23.0 18.6
Consumer Durables Asia/Pacific 30.8 20.2 102.6 88.2
Professional Products 8.0 14.3 11.2 17.6
Total change, excluding items affecting comparability -15.3 -14.8 22.0 25.0

17

Exchange rates
SEK Dec. 31, 2010 Dec. 31, 2009

AUD, average 6.60 5.98
AUD, end of period 6.92 6.43
BRL, average 4.10 3.80
BRL, end of period 4.08 4.13
CAD, average 6.96 6.68
CAD, end of period 6.80 6.86
EUR, average 9.56 10.63
EUR, end of period 9.01 10.33
GBP, average 11.13 11.84
GBP, end of period 10.52 11.41
HUF, average 0.0346 0.0380
HUF, end of period 0.0322 0.0379
USD, average 7.20 7.63
USD, end of period 6.81 7.19

Net sales and income per quarter
SEKm Q1 Q2 Q3 Q4 Full year

Net sales 2010 25,133 27,311 26,326 27,556 106,326
2009 25,818 27,482 27,617 28,215 109,132
Operating income 2010 1,231 1,270 1,977 952 5,430
Margin, % 4.9 4.7 7.5 3.5 5.1
2010¹) 1,326 1,477 1,977 1,714 6,494
Margin, % 5.3 5.4 7.5 6.2 6.1
2009 -386 1052 2,290 805 3,761
Margin, % -1.5 3.8 8.3 2.9 3.4
2009¹) 38 1,027 2,234 2,023 5,322
Margin, % 0.1 3.7 8.1 7.2 4.9
Income after financial items 2010 1,211 1,269 1,901 925 5,306
Margin, % 4.8 4.6 7.2 3.4 5.0
2010¹) 1,306 1,476 1,901 1,687 6,370
Margin, % 5.2 5.4 7.2 6.1 6.0
2009 -493 932 2,244 801 3,484
Margin, % -1.9 3.4 8.1 2.8 3.2
2009¹) -69 907 2,188 2,019 5,045
Margin, % -0.3 3.3 7.9 7.2 4.6
Income for the period 2010 911 1,028 1,381 677 3,997
2009 -346 658 1,631 664 2,607
Earnings per share, SEK ²) 2010 3.20 3.61 4.85 2.38 14.04
2010¹) 3.45 4.12 4.85 4.23 16.65
2009 -1.22 2.32 5.74 2.34 9.18
2009¹) 0.21 2.23 5.55 5.57 13.56

1) Excluding items affecting comparability.
2) Basic, based on average number of shares, excluding shares owned by Electrolux.

Number of shares, basic

Number of shares after buy-backs, million 2010 284.5 284.7 284.7 284.7 284.7
2009 283.6 284.1 284.3 284.4 284.4
Average number of shares after buy-backs, million 2010 284.5 284.6 284.7 284.7 284.6
2009 283.6 283.9 284.2 284.4 284.6

Restructuring provisions, write-downs and capital 2010 -95 -207 0 -762 -1,064
loss on divestment, SEKm 2009 -424 25 56 -1,218 -1,561

18

Net sales by business area per quarter*

Consumer Durables Europe, Middle East and Africa 2010 9,719 9,349 10,210 10,760 40,038
2009 10,568 10,452 11,322 11,731 44,073
Consumer Durables North America 2010 7,995 10,027 8,353 7,401 33,776
2009 9,144 9,848 8,869 7,865 35,726
Consumer Durables Latin America 2010 3,998 3,905 4,069 5,304 17,276
2009 2,625 3,326 3,813 4,401 14,165
Consumer Durables Asia/Pacific 2010 1,912 2,298 2,192 2,434 8,836
2009 1,752 2,004 1,982 2,295 8,033
Professional Products 2010 1,501 1,730 1,501 1,657 6,389
2009 1,727 1,850 1,629 1,923 7,129

Operating income by business area per quarter*

Consumer Durables Europe, Middle East and Africa 2010 620 504 1,014 565 2,703
Margin, % 6.4 5.4 9.9 5.3 6.8
2009 160 300 1,014 875 2,349
Margin, % 1.5 2.9 9.0 7.5 5.3
Consumer Durables North America 2010 360 458 439 317 1,574
Margin, % 4.5 4.6 5.3 4.3 4.7
2009 -177 498 705 450 1,476
Margin, % -1.9 5.1 7.9 5.7 4.1
Consumer Durables Latin America 2010 220 237 231 392 1,080
Margin, % 5.5 6.1 5.7 7.4 6.3
2009 50 142 318 368 878
Margin, % 1.9 4.3 8.3 8.4 6.2
Consumer Durables Asia/Pacific 2010 160 231 265 272 928
Margin, % 8.4 10.1 12.1 11.2 10.5
2009 25 61 164 208 458
Margin, % 1.4 3.0 8.3 9.1 5.7
Professional Products 2010 91 207 202 243 743
Margin, % 6.1 12.0 13.5 14.7 11.6
2009 105 165 173 225 668
Margin, % 6.1 8.9 10.6 11.7 9.4
Common Group costs, etc. 2010 -125 -160 -174 -75 -534
2009 -125 -139 -140 -103 -507
Items affecting comparability 2010 -95 -207 0 -762 -1,064
2009 -424 25 56 -1,218 -1,561

* As of the first quarter of 2010, the operations within “Rest of world” – i.e., the Middle East and Africa – is reported within Consumer Durables Europe. Operations in the Mid-
dle East and Africa were previously part of the business area Consumer Durables Asia/Pacific and Rest of world. The new reporting structure reflects an organizational
change as of 2010, with Major Appliances Europe responsible for the Middle East and Africa. For previous reporting structure, see table below.

Previous reporting structure

Full year
SEKm Q1 Q2 Q3 Q4 2009

Consumer Durables Europe Net sales 10,175 9,935 10,905 11,285 42,300
Operating income 125 257 977 829 2,188
Margin, % 1.2 2.6 9.0 7.3 5.2
Consumer Durables Asia/Pacific and Rest of world Net sales 2,145 2,521 2,399 2,741 9,806
Operating income 60 104 201 254 619
Margin, % 2.8 4.1 8.4 9.3 6.3

19

Net assets by business area

Assets Equity and liabilities Net assets
Dec. 31, Dec. 31, Dec. 31, Dec. 31, Dec. 31, Dec. 31,
SEKm 2010 2009 2010 2009 2010 2009
Consumer Durables Europe Middle
East and Africa 29,845 34,164 22,478 26,373 7,367 7,791
Consumer Durables North America 10,019 8,336 2,320 438 7,699 7,898
Consumer Durables Latin America 7,713 5,854 4,180 2,664 3,533 3,190
Consumer Durables Asia/Pacific 4,181 3,030 2,066 1,088 2,115 1,942
Professional Products 2,492 2,413 1,618 1,345 874 1,068
Other1) 7,498 5,738 6,507 6,685 991 -947
Items affecting comparability -1,032 -196 1,643 1,240 -2,675 -1,436
Total operating assets and
liabilities 60,716 59,339 40,812 39,833 19,904 19,506
Liquid funds 12,805 13,357 — — — —
Interest-bearing receivables — — — — — —
Interest-bearing liabilities — — 12,096 14,022 — —
Equity — — 20,613 18,841 — —
Total 73,521 72,696 73,521 72,696 — —

1) Includes common Group functions.

20

Parent Company, income statement

SEKm Q4 2010 Q4 2009 2010 2009

Net sales 1,807 2,294 5,989 5,928
Cost of goods sold -1,469 -1,321 -4,506 -4,368
Gross operating income 338 973 1,483 1,560
Selling expenses -226 -410 -923 -865
Administrative expenses -20 -199 -620 -367
Other operating income 124 -33 379 160
Other operating expenses -10 -121 -106 -1,083
Operating income 206 210 213 -595
Financial income 404 2,071 3,251 3,989
Financial expenses -242 -109 -29 -233
Financial items, net 162 1,962 3,222 3,756
Income after financial items 368 2,172 3,435 3,161
Appropriations 35 0 55 20
Income before taxes 403 2,172 3,490 3,181
Taxes -158 148 -283 174
Income for the period 245 2,320 3,207 3,355

Parent Company, balance sheet
SEKm Dec. 31, 2010 Dec. 31, 2009

Assets
Non-current assets 28,517 26,901
Current assets 19,944 20,604
Total assets 48,461 47,505

Equity and liabilities
Restricted equity 4,562 4,562
Non-restricted equity 15,089 12,694
Total equity 19,651 17,256
Untaxed reserves 629 684
Provisions 616 584
Non-current liabilities 7,836 9,512
Current liabilities 19,729 19,469
Total equity and liabilities 48,461 47,505

Pledged assets 5 4
Contingent liabilities 1,608 1,818

21

Five-year review

2010 2009 2008 2007 2006

Net sales, SEKm 106,326 109,132 104,792 104,732 103,848
Operating income, SEKm 5,430 3,761 1,188 4,475 4,033
Margin, % 5.1 3.4 1.1 4.3 3.9
Margin, excluding items affecting
comparability, % 6.1 4.9 1.5 4.6 4.4
Income after financial items, SEKm 5,306 3,484 653 4,035 3,825
Margin, % 5.0 3.2 0.6 3.9 3.7
Margin, excluding items
affecting comparability, % 6.0 4.6 1.0 4.2 4.2
Income for the period, SEKm 3,997 2,607 366 2,925 2,648
Earnings per share, SEK 14.04 9.18 1.29 10.41 9.17
Average number of shares after
buy-backs, million 284.6 284.0 283.1 281.0 288.8
Dividend, SEK 6.50* 4.00 - 4.25 4.00
Value creation, SEKm 3,772 2,884 -1,040 2,053 2,202
Return on equity, % 20.6 14.9 2.4 20.3 18.7
Return on net assets, % 27.8 19.4 5.8 21.7 23.2
Net debt/equity ratio -0.03 0.04 0.28 0.29 -0.02
Capital expenditure, SEKm 3,221 2,223 3,158 3,430 3,152
Average number of employees 51,544 50,633 55,177 56,898 55,471

* Proposed by the Board.

Definitions

Capital indicators Other key ratios
Annualized sales Earnings per share
In computation of key ratios where capital is related to net sales, the Income for the period divided by the average number of shares after
latter are annualized and converted at year-end-exchange rates buy-backs.
and adjusted for acquired and divested operations.
Operating margin
Net assets Operating income expressed as a percentage of net sales.
Total assets exclusive of liquid funds and interest-bearing financial
receivables less operating liabilities, non-interest-bearing provi- EBITDA
sions and deferred tax liabilities. Operating income before depreciation and amortization.

Working capital Return on equity
Current assets exclusive of liquid funds and interest-bearing finan- Income for the period expressed as a percentage of average equity.
cial receivables less operating liabilities and non-interest-bearing
provisions. Return on net assets
Operating income expressed as a percentage of average net
Total borrowings assets.
Total borrowings consist of interest-bearing liabilities, fair-value
derivatives, accrued interest expenses and prepaid interest
income, and trade receivables with recourse.

Net borrowings
Total borrowings less liquid funds.

Net debt/equity ratio
Net borrowings in relation to equity.

Equity/assets ratio
Equity as a percentage of total assets less liquid funds.

Capital turnover rate
Net sales in relation to average net assets

22

President and CEO Keith McLoughlin’s
comments on the fourth-quarter and full-year
results 2010
Today’s press release is available on the Electrolux website
www.electrolux.com/ir

Telephone conference
A telephone conference is held at 16.00 CET on February 2, 2011.
The conference is chaired by Keith McLoughlin, President and
CEO of Electrolux. Mr McLoughlin is accompanied by Jonas Sam-
uelson, CFO and COO, and Peter Nyquist, Head of Investor Rela-
tions and Financial Information.

A slide presentation on the fourth-quarter and full-year results of
2010 will be available on the Electrolux website

Details for participation by telephone are as follows:
Participants in Sweden should call +46 (0)8 505 598 53
Participants in UK/Europe should call +44 (0)20 3043 2436
Participants in US should call +1 866 458 4087

You can also listen to the presentation at
http://www.electrolux.com/webcast1

For further information
Peter Nyquist, Senior Vice President, Head of Investor Relations
and Financial Information: +46 (0)8 738 60 03.

Financial information from Electrolux is also available at

Factors affecting forward-looking statements
This report contains “forward-looking” statements within the meaning of the US Private Securities Litigation Reform Act of 1995. Such
statements include, among others, the financial goals and targets of Electrolux for future periods and future business and financial plans.
These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ
materially due to a variety of factors. These factors include, but may not be limited to the following; consumer demand and market condi-
tions in the geographical areas and industries in which Electrolux operates, effects of currency fluctuations, competitive pressures to
reduce prices, significant loss of business from major retailers, the success in developing new products and marketing initiatives, devel-
opments in product liability litigation, progress in achieving operational and capital efficiency goals, the success in identifying growth
opportunities and acquisition candidates and the integration of these opportunities with existing businesses, progress in achieving struc-
tural and supply-chain reorganization goals.

Calendar 2011

Financial reports 2011 Annual General Meeting 2011
Consolidated results 2010 February 2 The Annual General Meeting of AB Electrolux will be held on
Interim report January - March April 27 Thursday, March 31, 2011, at the Berwald Hall, Dag Hammar-
Interim report January - June July 19 skjölds väg 3, Stockholm, Sweden.
Interim report January - September October 28

Annual Report 2010
Available at the Group’s website Week 10 Electrolux discloses the information provided herein pursuant
to the Securities Market Act and/or the Financial Instruments
Trading Act. The information was submitted for publication at
08.00 CET on February 2, 2011.

Electrolux Interim Report Q4 2010

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