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Email Marketing and Automation Presentation
The document discusses the benefits of email marketing and automation for increasing return on investment (ROI) and conversions, emphasizing its effectiveness compared to other digital marketing channels. It highlights the importance of personalizing emails and utilizing automation tools to enhance user experience and guide prospects through the buying process. The document also outlines various strategies, service options, and ongoing processes for optimizing email marketing efforts.
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Email Marketing and Automation Presentation
- 1. Email Marketing And Automation IncreaseConversions Grow ROI
- 2. Do You WantTo Increase Your ROI? A Strategic Email Marketing and Automation Programme Optimises for Additional Conversions, Growing Your ROI
- 3. What is EmailMarketing and Automation? Email Marketing is a channel to continue to contact your prospect, subscriber or customer in order to develop a relationship, build your brand awareness, and guide them through the consideration-to-purchase stages. Combining Email Marketing with the Automation software tools, further personalises the User experience, allowing you to identify which stage of the buying process a Prospect is in, and guiding them to the next stage, until they convert into a (repeated) Customer.
- 4. Why Make Email Marketing APriority Channel?
- 5.
- 6. Conversion Rate higher thansearch and social combined. Email= more conversion is generated via email marketing than social media. 174%
- 7. Return On Investment Emailhas an average for each $1 spent. ROI of $44
- 8. Return On Investment professionalssaid email marketing drives customer acquisition and retention. 80%of the email marketing median of ROI. That is 4x higher than any other digital marketing channel. 122%is
- 9. 6x higher Transaction Rate Personalisedemails deliver transaction rates. more revenue is generated with automated emails. 320%
- 10. Emails are sentevery day This figure is expected to grow at an average annual rate of 3% reaching over 246 billion by the end of 2019.
- 11. Worldwide Usage Email useworldwide will top users by 2020. 3 billion
- 12. People are 2xas likely to sign up for your email as to interact with you on Facebook. VS
- 13. Business Communication 72%of consumersprefer email as their source of business communication.
- 14. 61%of consumers enjoyreceiving promotional emails weekly 28%would like emails to come even more frequently Frequency
- 15. HTML Plain Text People SAYthey prefer HTML emails, but Plain-Text emails actually get higher open rates. Survey : In what format do you prefer to receive email messages from Companies?
- 16. HTML template had25% lower opens Plain-text vs HTML (template w/images)
- 17. of smartphone usersactively check email on their phones. Place your screenshot here Mobile Viewing 88%
- 18. Benefits of Email Marketingand Automation
- 19. ★ Improves Conversionsand Sales ★ Provides opportunities to build Brand Awareness and Connection ○ Engage Directly and Consistently, Multiple Times ○ Builds Know, Like & Trust ★ Staying in touch with interested consumers and providing them with the Information and Encouragement they need to make a Purchasing Decision. ★ Increases traffic back to your website ○ Traffic going back to your site is relevant/high quality ○ More opportunities to engage qualified leads and influence more conversions
- 20. ★ Unwise toview Emails as “Set it and Forget it” programmes ★ Email Marketing & Automation supports ongoing A/B Testing to optimise conversions ○ Subject Line ○ From Name ○ Email Content ○ One small change, OR Two completely different versions ○ Landing Page Conversions
- 21. To Achieve OptimalResults with Email Marketing and Automation Requires a First Class Strategy and Adept Implementation
- 22.
- 23.
- 24. Broadcast email offering10-25% off XXX 10% off Do not open Open do not click Open, click, don’t purchase Open, click, purchase Wait 3 days Wait 3 days Wait 3 days Offer 15% Offer 20% Offer 25% Move to active - once in 12 months stream Do not open Open do not click Do not open Open do not click Pause - New strategy Pause - New strategy ✓ Promotions ✓ Personalisation ✓ Acquisition ✓ Landing Page Content ✓ Lead Magnet ✓ Unsubscribe Strategies & Recommendations
- 25. ✓ Situation Analysis ✓Database Stats ✓ User Personas ✓ Revenue Objectives ✓ Measures ✓ EM&A Objectives ✓ Measures ✓ EM&A Performance Benchmarks ✓ Open Rates, Click Through Rates - Unique & Total
- 26. ✓ Data Fields ✓Data Acquisition Strategy ✓ Voice & Personality Of Mailing List ✓ Email Copy Guidelines ✓ Frequency ✓ HTML & TEXT ✓ Subject ✓ Content ✓ Email & Landing Page Design ✓ Brief & Design Consumer Business Location Gender Birthday Purchase History Phone Number Interest Month Quarter 6 Months Year Active Users Lapsed Users Never Used
- 27. ✓ Clean UpList ✓ Activation ✓ Re-Activation ✓ Onboarding ✓ Nurture ✓ Active User ✓ Reduce Churn Strategies & Recommendations Onboarding Campaign Strategy Day Day Day Day Day Day All links redirect to a specific landing page on XXX url, relevant to content - one email/one landing page/one focus Recommend using video
- 28. We Build YouA TWELVE MONTH EM&A ROAD MAP
- 29. IMPLEMENTATION ✓ Copywriting ✓ Email ✓Landing Pages ✓ Design ✓ Email ✓ Landing Pages ✓ A/B Testing Emails ✓ A/B Testing Landing Pages
- 30.
- 31. Monthly Reporting The MonthlyProcess is Ongoing and “Always On” Developing & Implementing A/B Email Tests Landing Page Copy Developing & Implementing A/B Landing Page Test Email Copy We learn by doing and the more we learn, the more we gain in terms of increased revenue Workshops
- 32. Email Marketing & AutomationService Options
- 33. Email Marketing & AutomationStrategy 8-10 weeks Acquisition Strategy Nurture Series 12 Month Promotional Campaign OnBoarding Series Clean Up List Strategy Landing Page Designs Survey Copy Customer Series Upsell Offers Email Copy Email Designs Landing Page Copy Survey Designs Implementation Testing 10-12 weeks Ongoing Data Acquisition Strategy
- 34. Email Marketing & AutomationPrograms We tailor your EM&A Program to your specific needs. Tell us what EM&A Services would be most valuable to your business, and we will customise a program for you. Light Standard ‘The Works’ Hours per month 20 hours 35 hours 50 hours EM&A Strategy Document ✓ ✓ ✓ Email Copy Guidelines ✓ ✓ ✓ Email Copy ✓ Email Design Guidelines Template ✓ ✓ Email Design Development ✓ Landing Page Guidelines ✓ ✓ ✓ Landing Page Design Guidelines ✓ ✓ Landing Page Development ✓ Survey Copy & Design ✓ ✓ ✓ AB Testing ✓ ✓ ✓ Consulting & Workshops ✓ ✓ ✓
- 35. Thanks! Any questions? You cancontact us by: [email protected] +64 9 972 1468