Email Marketing Bootcamp: 2-Week Plan to Grow Your Email List

Email Marketing Bootcamp: 2-Week Plan to Grow Your Email List

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  Enterprise Email Marketing forcustomers who have outgrown their current email marketing provider BROUGHT TO YOU BY: Pinpointe On-Demand, Inc. MODERATOR: Eryn Branham Pinpointe On-Demand, Inc. [email protected] 623.975.3335
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  Enterprise Edition: Preserve YourBrand White Label Version WHY PINPOINTE? Get ADVANCED EMAIL MARKETING FEATURES that fit your needs! Unique User Logins Up to 200 Sub Accounts Develop Your Send Reputation Dedicated Cloud & IPs 1:1 Help Account Manager + Consulting §  Design mobile friendly campaigns in minutes §  Designed for high volume sending §  Ideal for enterprises sending 50K/mo -- 50M/mo §  Better Results: Advanced segments + behavioral targeting
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  A Few ofOur Customers: INDUSTRIES WE SERVE •  Agencies •  Consumer Products •  Distribution •  Education / University •  Entertainment •  Finance •  Gaming •  Government •  Technology •  Media / Publishing •  Manufacturing •  And More…
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  FREE DEMO http://email-marketing.pinpointe.com/schedule-your-demo
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  LISA FURGISON MCEWEN Content Creator& Email Marketing Specialist McEwen's Media [email protected] Twitter: @lfurgison Blog: https://mcewensmedia.com/media-blog/ https://mcewensmedia.com/ §  Helps brands write, publish and promote content through various digital channels §  Background stems from a decade of journalism experience in both broadcast and online platforms FEATURED SPEAKER
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  Email Bootcamp Today’s agenda: • Discuss importance of list growth •  Review step-by-step plan •  You can download the worksheet, it’s located on the handouts section on the GoToWebinar panel •  Discuss tools that can help (some require a subscription) •  Key to success: •  Commit to the plan •  Use multiple channels, multiple forms of marketing
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  Importance of ListGrowth 30% 70% Subscribers come and go Subscribers who leave Remaining subscribers Transparent: Subscribers who click unsubscribe. Opaque: Subscribers who are inactive.
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  61 15 6 3 Slow list growth Rapidlist growth Shrinking slowly Shrinking rapidly What best describes your email list size? To grow, you have to gain subscribers faster than they churn, which is why most brands grow their list slowly. Importance of List Growth
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  Growth Strategy DAY 1:Set up email sign up forms •  Tips •  Pick a prime spot •  Offer benefits or a freebie •  Use pop-ups •  Tools •  Pinpointe sign up form •  OptinMonster
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  Growth Strategy DAY 2:Automate a welcome email •  Tips •  Subscribers will join. Be sure to greet them immediately. •  Tools •  Pinpointe automation. Trigger welcome email as sign-ups occur.
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  Growth Strategy DAY 3:Improve your email signature •  Tips •  Let customers join your list via a link in your email signature. •  Tools •  Wise Stamp
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  Growth Strategy DAY 4-7:Create gated content •  Tips •  Create gated content for your most visited posts or pages. •  Offer a checklist, cheat sheet, guide. •  Tools •  OptinMonster •  WP Plugin: Before and After
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  Growth Strategy DAY 8:Create an opt-in landing page •  Tips •  Direct traffic to a landing page •  Clutter-free •  One CTA •  Tools •  Pinpointe’s landing pages •  LeadPages
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  Growth Strategy DAY 9-11:Guest posting •  Process •  Identify top industry sites •  Research posts •  Check for bios •  Look for guest blogging guidelines •  Reach out to content manager •  In bio, link to email landing page •  Goal: 5 sites •  Tools •  AllMyTweets to find emails
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  Growth Strategy DAY 12-13:Buy Facebook ads •  Tips •  Target website visitors – those who visited certain pages. •  Good use of money. •  Send traffic to landing page or form •  Tools •  Facebook ads
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  Growth Strategy DAY 14:Create an action plan •  Next steps •  How will you nurture leads? •  How will you segment new contacts? •  What automation should be set up to help? •  Tools •  Pinpointe’s drip campaigns
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  10 WE THANK YOU Weappreciate you taking the time to watch this today!
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  •  [email protected] •  http://email- marketing.pinpointe.com/schedule- your-demo • (800) 557-6584 or US: (408) 834-7577, Option #2 SEE US IN ACTION PINPOINTE DEMO FREE TRIAL 1 MONTH OF PINPOINTE EMAIL MARKETING •  Monthly subscription 5k/mo – 100k/mo •  $49-$550 value •  https://www.pinpointe.com/get- started •  Use coupon code PPTWEBNR in your shopping cart NEXT STEPS
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  www.linkedin.com/company/pinpointe FOLLOW PINPOINTE Get MARKETING TIPS &INFO @pinpointe www.facebook.com/Pinpointe [email protected] (800) 557-6584 or US: (408) 834-7577, Option #2 www.pinpointe.com | www.pinpointe.com/blog GET IN TOUCH