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Email Marketing Drive Traffic - PPT
E-mail marketing provides a cost-effective way to reach a large audience and build relationships over time. It has response rates 10 times higher than direct mail and allows marketers to track engagement and ensure data integrity. While e-mail usage is growing rapidly, being sent and read on various devices, marketers still underutilize e-mail and allocate less than half of their budget to it despite its relevance compared to new digital channels. E-mail marketing remains an important part of an integrated marketing strategy.
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Email Marketing Drive Traffic - PPT
- 2. E-mail Marketing isthe wave of the future. Fast and cost- effective, e-mail should just become an important part of your integrated marketing and media plan
- 3. o Critical Mass– reaches 93% of internet users o Lower Costs – 1/10 the cost per Communication o Relationship Builder – 80% of o Response Rates – 10X greater than Direct Mail visitor never return
- 4. Nothing works betterthan Email Marketing to create and maintain positive business brand experience By 2013 end the US email volume will near 890 billion messages!
- 5. o It isMeasurable, we can Track o Ensure data Integrity o We can Accelerate Response o Speedy Medium o Build profiles over time
- 6. o New Communicationchannels o Deliverability based on engagement o Spam filters that are getting better and better o ISPs facilitate inbox management o Portable inboxes o Inbox Overload
- 8. o 58% ofpeople start their online from 37.4% to 41.6% of US mobile o Dominance of email activity on o Subscribers spend more . mobile devices increased Internet time. day by Reading emails .
- 11. o Unique openrate click through) o Click through rate o Unsubscribe rate (Can separate HTML vs. plaintext o Total open rate o Conversion rate o Bounce rate
- 13. o 65% ofmarketers allocate less than o 27% allocate between 26%- 50% of their 25% of their budget to Email marketing Budget to email
- 14. Around 234 millionAmericans age 13 and other used mobile devices for the three month average period ending in April 2012 according to comscore.com Also 107 million people owned Smartphone's during the same period up by 6% from January
- 18. Marketing shall stillbe relevant . In another 5 years, 47% agree that Email Giving to its credit, this traditional form of marketing will, still not lose its charm while fighting hard with the wild incoming of x-gen digital channels.
- 19. Mailing List Provider- Thomson Data is one of the fastest growing list providers with an extensive database, which serves all the major industries across the globe .