Qantas Airways is Australia's largest airline, known for its safety, reliability, and customer service. It has adopted several emerging technologies to improve its operations and customer experience. These include e-commerce, social networking, wireless networking, mobile apps, e-CRM, online marketing, and search engine optimization. Qantas' mobile app allows customers to book flights, check-in, view customized messages, and more from their mobile devices. The use of new technologies helps Qantas gain competitive advantages over rivals like Virgin Blue and provides a better travel experience for customers. Going forward, Qantas plans to introduce more technologies like aircraft entertainment systems, Apple-based environments in airport lounges, and self-service