emil nava

emil nava

• 1.
  EMIL NAVA •EMIL HAD BEGUN HIS CAREER AS A RUNNER FOR FILM PRODUCTION COMPANIES AN EXAMPLE OF THIS IS WORKING FOR BLINK PRODUCTIONS. • FORTUNATELY FOR EMIL HE NOW GOT FREELANCES FOR OB MANAGEMENT. COMPANIES THAT OB WORK WITH ARE: PULSE FILMS, ROCKET, AGILE FILMS, FRIENDS, WONDA • OB MANAGEMENT WORK AS AGENTS FOR MUSIC VIDEO DIRECTORS. THEY DESCRIBE THEMSELVES AS, “ THREE STRAIGHT UP DUDES WHO WORK OUT OF DENMARK STREET LONDON”. THEIR AIM IS TO: • NURTURE TALENT ,WORK WITH PRODUCTION COMPANIES, WORK WITH RECORD LABELS AND MATCH THE RIGHT DIRECTOR TO THE RIGHT ARTISTS. • AFTER WORKING AS A RUNNER GRADUATED TO ASSISTANT DIRECTOR (A.D.) WHERE HE WOULD MANAGE THE VIDEO SHOOTS • AFTER HAVING GAINED RECOGNITION THROUGH HIS WORK HE WAS THEN SIGNED TO ACADEMY – WHO ARE THE BIGGEST MUSIC VIDEO PRODUCTION COMPANY. THIS BROUGHT HIM MANY MORE • THEN WORKED FOR BETWEEN THE EYES AND NOW WORKS MAINLY FOR PULSE.
• 2.
  EMIL NAVA •EMIL’S FIRST BUDGET WAS FOR THE BAND KID BRITISH AND THE TRACK OUR HOUSE . WITH A BUDGET OF £20,000 IN WHICH HE SHOT IN MANCHESTER WITH LOCAL PEOPLE. THE FILMING TOOK 1 DAY WHILST THE EDITING TOOK 2/3 DAYS AND 10 DAYS PREPRODUCTION. THIS DEMONSTRATES THE VERY TIGHT TIMESCALES INVOLVED. HTTP://YOUTU.BE/LTPXZ4PINDA • AT HIS BUSIEST EMIL HAS MADE 24 MUSIC VIDEOS IN ONE YEAR • WHEN HE BEGAN SHOOTING VIDEOS FOR INDEPENDENT LABELS THE BUDGET WOULD BE AS LOW AS £5,000 TO £10,000 IN THE INTERVIEW EMIL TALKS ABOUT HIS CHILD HOOD AND HIS PERSPECTIVE FOR HIS FUTURE. HE MENTIONS THAT SUCCESS COMES THROUGH HARD WORK. EMIL ALSO TALKS ABOUT WORKING WITH JESSI J ON HER ‘DOMINOS’ VIDEO AND HOW IT WAS SUCH A HIGH PRODUCTION CONSIDERING THAT HE SHE IS A VERY WELL KNOWN FEMALE ARTIST. THE BUDGET FOR THIS WAS £160,000.
• 3.
  EMIL’S TOP TIP • USE EXTREME CLOSE UP ON FACES WHEREVER POSSIBLE • DO NOT SHOOT WHOLE OF VIDEO IN MEDIUM SHOT/LONG SHOT • EXAMPLE – SINEAD O’CONNOR – NOTHING COMPARES TO U • GODLEY & CRÈME - CRY
• 4.
  NAVA’S MUSIC PRODUCTIONS • EMIL NAVA'S MOST POPULAR MUSIC VIDEOS: • PALOMA FAITH - "30 MINUTE LOVE AFFAIR" • PALOMA FAITH - "PICKING UP THE PIECES" • ED SHEERAN - "LEGO HOUSE" • JESSIE J - "PRICE TAG" • JESSIE J - "DO IT LIKE A DUDE" • JESSIE J FT BIG SEAN - "WILD" • RITA ORA - "RIP" • ED SHEERAN - "YOU NEED ME" • TINCHY STRYDER - "NUMBER 1" • TINCHY STRYDER - "TAKE ME BACK"
• 5.
  JESSIE J •“DO IT LIKE A DUDE” IS THE DEBUT SINGLE BY ENGLISH SINGER-SONGWRITER JESSIE J. SHE CO-WROTE THE SONG WITH GEORGE ASTASIO, JASON PEBWORTH, JON SHAVE, KYLE ABRAHAMS, AND PETER IGHILE. • EMIL WORKED WITH JESSIE J IN THE VIDEO 'DO IT LIKE A DUDE‘ THIS PRODUCTION SUMMED UP TO £25,000. • HTTP://WWW.YOUTUBE.COM/WATCH?V=POF3KYTWASO THE MUSIC VIDEO PRODUCED IS VERY DIFFERENT FROM MOST FEMALE ARTISTS SEEING THAT THIS NEGLECTS THE ORDINARY FEMALE AND MOSTLY FOCUSES ON MASCULINITY. AGGRESSION, FIERCENESS AND POWER IS DELIVERED THROUGH THIS VIDEO. THE VIDEO SUGGESTS THAT WOMEN CAN ‘DO IT LIKE A DUDE’ THEREBY SHARING SIMILAR QUALITIES AS MEN. • DO IT LIKE A DUDE WON BEST VIDEO AT THIS YEAR'S Q AWARDS, AND IS NOMINATED FOR BOTH BEST POP VIDEO AND BEST CINEMATOGRAPHY IN A VIDEO AT THE UK MUSIC VIDEO AWARDS 2011.
• 6.
  EMIL NAVA HASNOW BEGUN TO MAKE ADVERTS, WHICH GENERALLY HAVE A FAR HIGHER BUDGET AND PRODUCTION VALUES BUT WHICH ALLOW FOR LESS CREATIVE FREEDOM. HE HAS DIRECTED AN ADVERT FOR L'OREAL FOR THEIR FERIA HAIR COLOUR, USING THE MARKETING SLOGAN, "DARE TO BE DIFFERENT". THE TITLE IS SELF EXPLANATORY IN THE VIDEO THE HAIR COLOUR THAT HAVE BEEN OPTED ARE VIBRANT AND BOLD. THIS BRINGS ABOUT ORGINIALTY SOMETHING DIFFERENT TO A WOMENS EVERYDAY LIFE. IN THE VIDEO THERE IS ALSO A WOMEN WHO IS SEEN TO BE A SPORTS PERSON CONSIDERING THAT SHE IS TRAINING/BOXING THIS BRINGS ABOUT A MASCULINE SIDE TO THE PRODUCTION THEREBY EMPOWERING WOMEN. HTTP://WWW.YOUTUBE.COM/WATCH?V=JMLWSA KRCLK
• 7.
  CASE STUDY 2 • THE MUSIC VIDEO ‘ YOU NEED ME, I DON’T NEED YOU’ BY ED SHEERAN WAS DIRECTED BY EMIL NAVA. IT FEATURES 17 YEAR OLD SIGNING ACTOR MATTHEW MORGAN WHO DOES HAND SIGNS IN PRIOR TO THE LYRICS. THE CLIENT WAS ATLANTIC IT WAS BUDGETED UP TO £35,000. ED SHEERAN PERFORMED THE SONG LIVE FOR THE SBTV YOUTUBE CHANNEL • THE MUSIC VIDEO IS FAIRLY SIMPLE IN BLACK AND WHITE IT IS SHOT IN ONE LOCATION IT ALSO ONLY INCLUDES ONE BLACK TEENAGE BOY THROUGH OUT THE WHOLE VIDEO. THE PACE THE OF MUSIC IS VERY FACE ALONG WITH THE EDITING. THE SIGNIFICANCE OF THIS MUSIC VIDEO IS THAT NOT ONLY IS IT DIFFERENT FROM MAJORITY BUT IT ALSO HUGELY BENEFITS A CERTAIN GROUP OF PEOPLE IN THIS CASE THOSE WHO ARE DEAF. • AS A RESULT IT WAS MADE HOTTEST RECORD IN THE WORLD" ON 6 JULY 2011. • HTTP://WWW.YOUTUBE.COM/WATCH?V=ZXVZZTICVJS