Emma Hudson- Ancillary research websites

Emma Hudson- Ancillary research websites

• 1.
  Ancillary task websites As agroup we decided to analyse websites and digi- paks
• 2.
  Typical Conventions fora website - Name/logo: of the artist,normally located in the header - Navigation bar: Regardless,of the context of any website there must be a clear navigation bar however in this instance must be associated with the promotion of the artist. - Sliders/slideshows: images and videos arranged into a slideshow showing the artist in a different variety of ways - Social Media links: Linking to official social media sites such as Facebook, twitter Instagram - Concert/Tour Dates: Upcoming album promotion tours - House Style: Common style which is common in all the work of the artist. This is made using fonts, colours and typograpghy.
• 3.
  Alicia Keys www.aliciakeys.com/homeThe home page of Alicia keys features her logo,central to the top it’s important how the menu bar comes below,presenting that the brand of the artist is more important. The website layout is so simple but yet effective the fact that everything is black and white despite her logo being a light tone of gold. The image of Alicia Keys matches her brand for the past months she chooses not to wear make up for celebrity events or performances this goes against the typical conventions for female pop artist as normally they would express themselves to stand out whereas Alicia has gone the natural side and baring all which relates to her whole identity. Social media hyperlinks for twitter, facebook and instagram this allows the audience to interact.
• 4.
  Alicia Keys www.aliciakeys.com/home Asthe page scrolls down the image that black and white changes tone and advertises her album on Itunes through hyperlink,so it’s direct to purchasing her album. Below are two news updates with pictures relating to her song or performances.
• 5.
  Alicia Keys WWW.ALICIAKEYS.COM/HOME Whenclicked on the hyperlinks the logo is now to the left of page,
• 6.
  Taylor Swift https://taylorswift.com/ TaylorSwift’s home page is very simple and uses neutral colours which contrast with her black top. The website also follow the normal conventions of the tab bar at the top of the website.But also the main focus is on her new video which takes most of the attention. logo
• 7.
  Taylor Swift-https://taylorswift.com/media/videos/63853 On hermedia tab, we are presented with a selection of images and videos, which have hyperlinks to the actual video on youtube. This is a typical convention on websites as it’s promoting their video individually.But also their newest music video which fan are intrigued by. The typography is all the same throughout the whole website.
• 8.
  Taylor Swift-https://taylorswift.com/media/videos/63853 For thosewho are interested in the artist, there is page dedicated to herself. For those who are unaware and visiting her website to find more information. It’s actually not written about her but is written in the third person, which is convention used throughout all official websites and they physically don’t construct the website themselves.
• 9.
  Drake -http://www.drakeofficial.com/ Drakehas used a different form of layout by having the menu page on the left hand side of the website- Which is unconventional. But also just the use of the music video which is placed in the centre of the webpage and no words, makes the website intriguing however whether it work effectively or not depends on the brand image Drake presents.
• 10.
  Drake -http://www.drakeofficial.com/ Drake useshis tour poster as a description of his performances. Whereas a normal website would have the dates labeled. It’s also important to consider how the theme of just visuals such as graphology is used rather than text to present information. It’s effective as it's carried out through the whole website. Also the logo of drake appears in every page- again is a convention on ever website.
• 11.
  Drake -http://www.drakeofficial.com/ Another commonfeature used throughout websites for official artists. Is displaying all their music work, such as their album and songs. This enables the fan or reader to listen to their favourite songs or encourage them to buy them, through the link on itunes. The layout is very basic, of white which symbolises purity, it could be a reflection of the artist, which is what the website is all about, alongside promoting their music.
• 12.
  ADELE- http://adele.com/home/ The imageof Adele is chosen specifically to present her personality. Also the image is a pop up so it’s the first thing you see and have to exit it,to enter the home screen. This layout is different but effective and works for the world known Adele de to her brand image she has going on. Just like Drake, Adele has her logo well presented and on the top left of the website.
• 13.
  ADELE- http://adele.com/home/ Justlike the first page, the menu bar is presented as a pop up, which is unusual on any website. Also the colour the scheme is very vibrant and is your face with the effect of being very simple at the same time. You also have the direct link to “Buy 25” which is advertising the product and on a whole the purpose behind the website. The same logo still appears in the same position.
• 14.
  ADELE- http://adele.com/home/ The gallerysection of the website is presented as a collage of images. Presenting not only the artist singing, but laughing and an image of her fans. Which is something not every artist does and the main focus entirely is on themselves. But each individual picture is a hyperlink to a gallery of more pictures of that event.
• 15.
  Lana del ray- http://lanadelrey.com/ The colour red is associated with danger and love however on Lana’s website she wants you to associate the colour with her. Representing that she are these characteristics. The home page is presenting and advertising her new album by the image of her and The Weeknd who features on the track. The structure of the website is quite unique and different from the other layouts perhaps this is to symbolise she is different from the rest.
• 16.
  Lana del ray- http://lanadelrey.com/ However, when you click on the official website, the layout is the exact same. However she uses images to present her tour dates. You can see how her brand image is presented through the edited images which come across as vintage. The typography is the same throughout the website. And also the menu bar is situated next to her logo on the top of the left hand side which is unusual. However her social media links are on the top right of the page.