Emmia presentation overview

Emmia presentation overview

• 1.
  Basic‘s Mobile and Mobility Industries Alliance Policy Learning Platform BIC-R&D, s.r.o. (Czech Republic) Munich, 18.6.2012
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  EMMIA COMMUNICATION GUIDELINE – RULES/TOOLS For instance : Boiler plate to use : EUROPEAN MOBILE AND MOBILITY INDUSTRIES ALLIANCE The European Mobile and Mobility Industries Alliance (EMMIA) brings together regional and national policy makers and practitioners at European level with the aim of developing more sustainable solutions in the field of mobility supported by mobile services, through better use of current and planned initiatives and enhancing transnational cooperation in this field. The Alliance comprises a Policy Learning Platform and 5 pilot actions in the areas of large-scale demonstrators in support of sustainable tourism in rural areas and access to finance as well as an action to improve the interoperability of mobile services. It is expected to mobilise additional public and private funding of €30 Mio in support of mobile and mobility industries. Altogether, 31 organisations from 14 CIP participating countries and 4 European organisations form the core actors of this initiative. EMMIA – BASIC‘S 2012 2
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  EMMIA Core Messages • Discover and Use the transformative power of „SERVICE INNOVATON“ • Mobility is new paradigma in our life - Exploit the potential of Mobile and Mobility Industries to meet the future challenges • Explore the potential of GNSS and space technologies (GALILEO, GMES, EGNOSS) • … N • … S S IO U D IS C IN EMMIA – BASIC‘S 2012 3
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  Show complexity ofMMI on a MATRIX P2P ad-hoc Dynamic Patient Geolocation Crowd networking weather assistance social networking Cartography Individual Mobile social Mobile dynamic Location based Dynamic tourist Mobile gaming networking content provision media alerts guides Location based Mobile key and Mobile Mobile-enabled Dynamic road Services authorisation advertising authentication tolling ... Logistics / Public transport Transport Intelligent Traffic Management Cargo tracking information Fleet tracking and optimisation ... Electric Car sharing Car and mobility Assisted driving management Intelligent Car ... Traffic CO2 Handset-enabled parking eCall Optimisation ... ... Asset Mobile asset Precision Management monitoring Real time/ad-hoc sensor reading Agriculture ... ... Transaction Mobile hotspot Precision road Management Mobile payment Mobile Purse provision services ... Special needs Worksite Geo- Professional assistance data provision Mobile Satellite Communications Mobile Health ... Source: MOBICAP, Mr. R. Horn EMMIA – BASIC‘S 2012 4
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  EMMIA PLP Approachin REGIONS – our plan for CZ 2012 2013 2014 Mapping, Influencing, Presenting, Discussing, Motivating, Initiating Helping, ….. es gi te ra Policy decission St makers on diff. levels – EC / DG / EP National /Regional / 0 GSA / ESA Metropolitan 02 Societal l2 EXTERNAL Public a on STAKEHOLDERS and gi re industrial e th H Public Research State / Regional / and knowledge More Metropolitan Community g Change Agencies in supporting o Innovation Eco- ct system fe Af P6 – EMMIA Business Leaders – are r complex Business and Sectorial able to build up PPP i org. on EU, national, DG ENT PLP and regional level incl. Cluster structures and work on cross- industrial, cross- Partners sectorial and cross- boarder basis z o policies EMMIA - INTERNAL STAKEHOLDERS EXTERNAL Entrepreneurs and SME‘s – Competitive in Business flexibility and n proactive behaviour in Partners of 20+ Regions EMMIA STAKEHOLDERS the market supprtinhg small app‘s and t Representative Actions loal diversity of products s and Institutions 2 20+ Regions 0 R6 – Core EMMIA 2 Regions 0 5
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  COMMUNICATION ROAD MAP 2012 2013 2014 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 NOTE RESPONSIBILITY time to také action responsibility of EMMIA PLP INTERVIEW EU + regional impact! leader prepare one material for all WRITING ARTICLES/NEWS partners hard copy EU + regional impact! dissseminate this one www pages www news stream (G6, 20+) responsibility of each of G6 COMMUNI MATERIALS local materials/events/activity boilplate use all time activity in 6 REGIONS respons G6 and 20+ (on posters and stands develop local version regions) full dissemination in all 20+ backgroundrs use all time regions leaflets and brochures H EU + regional impact! local materials/versions PRESS RELEASE lanch o accompanying docs r one source, use all time PRESENTATION/SPEECH develop yearly and dissem i RUNNING events/WSs accompany running events VISIT events/workshops z be active visitor! OWN DIGITAL MEDIA N/A o VISUAL IDENTITY use all time n COMMUNICATIO t N GUIDLINE use al time 2 0 Mapping, Influencing, Presenting, Discussing, Motivating, Initiating Helping, …..2 0 EMMIA – BASIC‘S 2012 6
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  Three main StakeholderCategories – C1 P6 – EMMIA PLP Partners DG ENT EMMIA - INTERNAL STAKEHOLDERS Partners of 20+ Regions Representatives EMMIA Actions and Institutions EMMIA – BASIC‘S 2012 7
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  Three main StakeholderCategories – C3 Policy decision makers on diff. levels – EC / DG / EP National /Regional / Metropolitan GSA / ESA EXTERNAL Public STAKEHOLDERS State / Regional / Public Research and Metropolitan knowledge Agencies supporting Community Innovation Eco- system EMMIA – BASIC‘S 2012 8
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  Three main StakeholderCategories – C3 Business and Sectorial org. on EU, national, and regional Business Leaders – are level incl. Cluster able to build up PPP and structures work on cross-industrial, cross-sectorial and cross- boarder basis EXTERNAL Business STAKEHOLDERS Entrepreneurs and SME‘s – Competitive in flexibility and proactive behaviour in the market supporting small app‘s and local diversity of products EMMIA – BASIC‘S 2012 9
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  We succeed together Pavel Vokáč, Luděk Kühr BIC R&D, s.r.o. Příkop 4, 602 00 Brno Czech Republic www.bic-rtd.cz EMMIA – BASIC‘S 2012 10