Motivation is important for both employees and organizations. There are intrinsic and extrinsic factors that motivate individuals, and different people are motivated by different things. As a manager, building trust and motivating employees is key to retaining talent. Companies like Google, HCL, TCS and Wipro implement various motivational techniques focused on trust, growth opportunities, rewards and a positive work culture to maximize employee performance and loyalty. These include empowering employees, listening to feedback, offering training and benefits. Motivation unleashes human potential and is vital for organizational success.