Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management

Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management

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  06/02/2018 1 1 ©2017 Talend Enacting theData Subjects Access Rights for GDPR with Data Services and Data Management Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management Track & Trace Capture & Connect Secure & Protect Certify & Curate Publish & Share 2 Data is the New Oil… …But Beware of the Oil Spill BREAKING NEWS Last year’s privacy fines would be 79 times higher under GDPR and Data Flaws Data Leaks, Privacy Violations and Data Flaws Equifax breach exposed data for 143M consumers “Personalization can deliver 5 to 8* ROI on marketing spend and lift sales by 10% +” Alteryx S3 Cloud Storage Data Leak Exposes Data on 123M Americans GDPR delivers the governance framework and best practices for data protection
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  06/02/2018 2 3 #2 Over 95% offirms say they fall under under the GDPR Scope GDPR is a Data Management Challenge Believe they current Consent are accurate Are yet to prepare estimations on how many Requests for Erasure they’ll receive 64% 10% #1 #3 Have a plan to automate Data Subject Access Request 11% Data PortabilityRights to be forgotten Consent Management The TOP 3 Challenges for GDPR Compliance (source IAPP, EY, Deloitte) 4 ACME Business Goals (LOB) • Increase Spring sales by $3M through personalization campaign • Needs to be done in 2 weeks IT Concerns (IT) • Need a Customer 360° view • Propagate opt-ins across customer apps • Time to market (normally 8 weeks) Risk Concerns (DPO) • Need for a GDPR Privacy Impact Assessment (Art 35) • Consider opt-in consent (Art 7) • Deliver proof of consent (Art 7) and data portability (Art 20) GDPR USE CASE Personalizing Customer Online Experience in a compliant way
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  06/02/2018 3 5 How to achievecompliance? 1. Find the opt-in data Marketing App MobileCRM Data Lake Customer Portal GDPR Data Hub 3. Propagate across customer facing systems 2. Integrate into the Customer 360° view 4. Deliver right to be forgotten and data portability 6 Part 1: Master the Data subject 360° view with consent Data Maps GDPR Data Hub IT Know where your data is and propagate them across systems Find the opt-in data ? Marketing Capture the opt-in data Bus. Intelligence Analytics CRM Systems Propagate across systems E-commerce Data Mmgt Platform Marketing
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  06/02/2018 8 15 16 Part 2: Delivera Data Subject Access Rights Portal How can I Access and port my personal data? Deliver Personal Data as a Service to your Data Subjects Data Subject GDPR Data Hub Data Subject Portal
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  06/02/2018 10 19 20 Part 3: Managethe right to be forgotten Cascade governance with audit trail down to the finest grain GDPR Data Hub Data Subject Bus. Intelligence Analytics CRM Systems Request for the right to be forgotten. Propagate Erasure E-commerce Data Mmgt Platform Marketing
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  06/02/2018 12 23 24 ACME Business Benefits (LOB) •Conversion rates • Time to market • Silent Compliance IT BENEFITS (IT) • Reduced costs • Agility & Collaboration • Data Quality and Control Risk Benefits (DPO) • Accelerated Compliance • Single Point of Control • Customer trust Takeaways Turning GDPR into business benefits
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  06/02/2018 13 25 ©2017 Talend Enacting theData Subjects Access Rights for GDPR with Data Services and Data Management Enacting the Data Subjects Access Rights for GDPR with Data Services and Data Management Track & Trace Capture & Connect Secure & Protect Certify & Curate Publish & Share