CHINESE MEDICAL HALL
中药铺
THE ORIGIN
OF CHINESE HERBS
始源
FOUNDER OF CHINESE
MEDICAL HERBS
2800 BC
SHEN NONG
EMPEROR OF
THE FIVE GRAINS
EMPEROR OF CHINA
DISCOVERS
AND CLASSIFIES
CHINESE MEDICAL HERBS
HISTORY OF
TRADITIONAL CHINESE MEDICINE
中药历史
TIMELINE
2697 BC PERIOD OF THE
YELLOW EMPEROR
19TH
CENTURY
YEAR1949
DEVELOP OF WESTERN
MEDICINE
PEOPLE’S REPUBLIC
OF CHINA
TRADITIONAL CHINESE
MEDICAL HALL
Traditional Medical Treatment
Only sell Chinese Herbs & Medicine
Traditional Method Of Storage
MODERN CHINESE
MEDICAL HALL
Sells Sundry & Chinese Herbs
Sells Western Medicine
Computerized system
BUSINESS DESCRIPTION
药铺简介
CZE KONG MEDICAL HALL & SUNDRY
Jalan Medan Midah, Taman
Midah, 56000, Kuala Lumpur
LOCATION FOUNDER
OPERATING
PERIOD
1990-2015
CURRENT BUSINESS
MR. LIEW CZE KONG
MR. LIEW CZE KONG & HIS WIFE
BRIEF DESCRIPTION
HISTORY
<1990 1990 2000
Mr. Liew Cze Kong
Worked At A
Chinese Herbal
Shop
Learned all the
Knowledge And
Gained Interest
Work with his wife
Along With One
Employee
Shifted His Shop
from Ampang
To Cheras
Mr. Liew Cze Kong
Founded
The Business
Opened His First
Chinese Medical Hall
At Ampang
CHOP YAN TUCK MEDICAL HALL
LOCATION FOUNDER
Jalan Munawir, Bandar Seremban,
70000, Seremban, Negeri Sembilan.
BRIEF DESCRIPTION
CURRENT BUSINESS
MR. CHONG YAN TUCK
MR. CHONG
NGAI SOONG
OPERATING
PERIOD
1944-2015
HISTORY
1944 1988 1995
Started Their own
Chinese Medical Hall
During The Invasion
Of The Japanese.
Eldest Son,
Mr. Chong Ngai Soong
Took Over The
Business.
Stop Selling Sundry
To Focus On
Selling Traditional
Chinese Herbs.
Mr.Chong’s
Grandparents worked
At Eu Yan Sang.
Started To Sell
Sundry
His Brother,
Mr.Chong Ngai Loong
Joins Running
The Business.
COMPARATIVE ANALYSIS
药铺简介
COMPETITORS
OF CZE KONG MEDICAL HALL & SUNDRY
EU YAN SHANG KIM LOI MEDICAL
HALL & SUNDRY
BAN SOON HENG
MEDICAL HALL & SUNDRY
COMPETITOR 1 # EU YAN SANG
• Recently Opened
• Huge Variety Of Products
• Promotions
• Talks and Activities
COMPETITOR 2 #
KIM LOY MEDICAL HALL & SUNDRY
• Located Next To Cze Kong
• Modern Renovations
• More Variety Of Products
• Long Working Hours
COMPETITOR 3 #
BAN SOON HENG MEDICAL HALL & SUNDRY
• Located Next To Main Road
• Long Working Hours
• Higher Price
• Sells Variety Of Sundry
COMPETITORS
OF CHOP YAN TUCK MEDICAL HALL
EU YAN SHANG CHEOON LIN
MEDICAL HALL
LIFECARE CHINESE
MEDICAL HALL
COMPETITOR 1 # EU YAN SANG
• Located Next To Main Road
• Quality Guaranteed Products
• Loyal Customers
• Membership Promotions
COMPETITOR 2 #
CHEOON LIN MEDICAL HALL
• Located Behind Chop
Yan Tuck
• Sells Liquor
• Similar Herbs
• Modern Interior
COMPETITOR 3 #
LIFECARE CHINESE MEDICAL HALL
• Provide Medical Diagnosis
And Treatments
• Provides Acupuncture
• Remedial Massage
• Exercise And Breathing
Therapy
COMPETITION STRATEGY
竞争策略
CZE KONG
MEDICAL HALL & SUNDRY
CHOP YAN TUCK
MEDICAL HALL
SERVICES PRICING
PRODUCT
COMPETITION STRATEGY 1 # SERVICES
CZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY 1 # SERVICES
CHOP YAN TUCK MEDICAL HALL
COMPETITION STRATEGY 2 # PRICING
CZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY 2 # PRICING
CHOP YAN TUCK MEDICAL HALL
COMPETITION STRATEGY 3 # PRODUCT
CZE KONG MEDICAL HALL & SUNDRY
COMPETITION STRATEGY 3 # PRODUCT
CHOP YAN TUCK MEDICAL HALL
OBSTACLES FACES BY NEW BUSINESS
BY MR. LIEW CZE KONG
• Have real passion & interest
• Long working hours
• Traditional field
• Gaining customer’s trust
OBSTACLES FACES BY NEW BUSINESS
BY MR. CHONG NGAI LOONG
• Process of gaining license
• Huge amount of capital
• Wide knowledge
• Compete with stabilized
Chinese Medical Hall
SIMILARITIES
共同点
FUTURE PLANS TARGETED MARKET BRANCHES
FAMILY BUSINESS ADVERTISING MOTIVE
DIFFERENCES
差别
DIFFERENCE 1 # HISTORY
DIFFERENCE 2 # LOCATION
DIFFERENCE 3 #EMPLOYEES
DIFFERENCE 4 # WORKING HOURS
DIFFERENCE 5 # NO. OF CUSTOMERS
DIFFERENCE 6 #
SHOP LAYOUT & ATMOSPHERE
DIFFERENCE 7 # ANNUAL REVENUE
DIFFERENCE 8 # SERVICES
DIFFERENCE 9 # MAIN PRODUCTS
DIFFERENCE 10 #
MEANS OF CALCUALTIONS
DIFFERENCE 11 #
MEANS OF WEIGHING
RECOMMENDATIONS
建议
RECOMMENDATIONS
CZE KONG MEDICAL HALL & SUNDRY
AUTOMATIC
SLIDING DOOR
MORE
MANPOWER
MORE
CABINETS
RECOMMENDATIONS
CHOP YAN TUCK MEDICAL HALL
USE MODERN
TECHNOLOGY
POLICY OF
UNIFORM
PROPER
ROOMFOR
CONSULTATION
CONCLUSION
结论
THANK YOU

ENG + EPC Intergrared chinese herbal slides