Download to read offline
Uploaded byGuideSpark
ENGAGE2014: All it Takes is One Post: Social Media Etiquette Training - Joe Larocque, GuideSpark & Gregory Shove, Social Chorus
The document discusses the importance of employee advocacy in enhancing brand presence through social media, emphasizing that engaged employees generate high productivity and customer satisfaction. It outlines strategies for implementing employee advocacy programs, including aligning goals with business objectives, establishing social media policies, and starting with a dedicated training process. The narrative stresses the power of one social media post and the need for companies to manage employee activity responsibly to mitigate risks.
More Related Content
Similar to ENGAGE2014: All it Takes is One Post: Social Media Etiquette Training - Joe Larocque, GuideSpark & Gregory Shove, Social Chorus
![[NEW RESEARCH] Social Media Employee Advocacy](https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaemployeeadvocacyv01-160309203619-thumbnail.jpg?width=640&height=640&fit=bounds)
ENGAGE2014: All it Takes is One Post: Social Media Etiquette Training - Joe Larocque, GuideSpark & Gregory Shove, Social Chorus
- 1. All it takesis one post - An Opportunity or Risk?
- 2. The Power ofSocialized Employees Greg Shove, Founder & CEO SocialChorus @gregshove
- 3. Employee Advocacy: Turning SocialMarketing Inside Out Software & training for your insiders – your best employees, partners and customers – to share your brand’s good news with their social networks. Customers Employees & PartnersSocial Media Team
- 4. Why Employees asSocial Brand Advocates? Engaged employees are 2x as productive and generate up to 80% of all customer satisfaction 2X of employees’ Twitter followers are new to the brand 92% An everyday employee is two times more trusted than a Chief Executive. 2X — DELL study 2012 — National Business Research Institute — Edelman Trust Barometer 2013 More trusted New audience More productivity
- 5. The Power ofEmployees… Engagements 10,000,000* 1,000,000 Facebook Fans > Unique content creations Reach 50,000 5,000 *Annual results per 1K advocates 135 Employees
- 6. Welcome and train Welcomeand orientation video Customizable terms and conditions • Can embed training and T&C’s within experience
- 7.
- 8. Brand News Feed •Automated content from many sources • Supports • RSS feeds • Facebook pages • Instagram accounts • Twitter accounts
- 9. Sharing Content • Easyto share • Across any major social network • Advocates customized messages • Embedded FTC compliance and tracking
- 10. Content Creation • Easyto create content for any platform • Can include Glassdoor reviews, photos
- 11. AT&T is ScalingEmployee Advocacy Before SocialChorus 50 advocates, manual processes, no measurement After SocialChorus Scale to 2000 advocates & growing, scalable process, measurable results 0 1000 2000 3000 4000 5000 1 Pain point: Software needed to scale & measure program 50 Advocates Generate $125k AMV monthly 1,100 Advocates 2,500 Advocates November 2013 February 2014 2015 500 Advocates 5,000 Advocates April 2014 April 2012
- 12. Employee Advocates DriveResults • Most employee advocacy programs • Latest company news via social feeds • Enable content sharing across all networks with hashtag • Ask employees to share Job postings and create Glassdoor reviews • Include video training & compliance • Can prove ROI with • Lower cost to train and onboard social employees • Marketing value of the social reach of these employees
- 13. Employee Advocacy isFor All Companies Financial Services Travel Tech & Telecom Retail Consumer Packaged Goods
- 14. Getting Started 1. Alignprogram goals to business objectives 2. Start with a social media policy 3. Get executive buy-in (identify a champion) 4. Create a content & engagement plan 5. Identify most social employees
- 15. All it takesis one post - An Opportunity or Risk?
- 16. Social Media: Welcometo the Wild, Wild West
- 17. Our Cast ofCharacters
- 18.
- 19.
- 20.
- 21.
- 22. He Spent aLittle Too Much Time at the Saloon 39% 43% of hiring managers used social media to research job candidates in 2013 of those said that what they learned caused them not to hire the candidate source: Careerbuilder.com
- 23. There’s a NewSheriff in Town 2012 60% 10% 2015 Companies with formal programs for monitoring employee activity on social media (Gartner)
- 24. The First Stepis Your Policy Published Policy General Guidelines Informal with Expectations Social Training Provided Monitored Use No Policy Don’t Know COMPANY SOCIAL MEDIA POLICIES 0% 10% 20% 30% 40% 23% 31% 17% 7% 9% 24% 8% source: SilkRoad
- 25. Communicate on theEmployee’s Terms & Timeline GOAL: TOOL: Risk Mitigation PDF (10+ pages) GOAL: TOOL: Awareness Web Video (2-4 mins)
- 26. Takeaways 1 2 3 Withgreat power comes great responsibility Take a stance on social media with a published policy Communicate with employees on their terms & timeline to drive proper social media behavior