Engaging with employees using digital tools
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This document summarizes a presentation on engaging employees using digital tools. The presentation covered: 1) Definitions of employee engagement and what engages employees, including leadership communication, meaningful work, and voice. 2) The role digital media can play in engagement, such as leadership visibility, recognition, and two-way communication. 3) Overcoming barriers to using social media in organizations, including setting objectives, starting small, clear guidance, and positioning social tools in the communications mix. 4) A case study of an organization using social recognition programs and online communities to foster collaboration. 5) Ways intranets can encourage innovation, such as focusing on strategic goals, quick platforms, social
Engaging with employees using digital tools
- 1. Engaging with employees using digital tools 3rd November 2011 The Hospital Club, London
- 2. Welcome and thank you for coming Mike Boogaard Managing Director, View
- 3. Agenda Hilary Scarlett – Employee engagement (using digital tools) Consultant – Scarlet Associates Steve Davies – Social media go large Head of Intranet - HSBC Mark Smith – The shift from social media to social business Creative Director – View Martyn Perks – Can Intranets make innovation happen Digital Consultant – View Q&A Session – Everyone is invited!
- 4. A little bit about us We are. • Digital communication specialists • 20 years of experience • Team of 30 dedicated and passionate professionals • Microsoft, Sitecore and Episerver partners
- 5. A little bit about us We do. • Strategic consultancy, digital audits, visioning • Business analysis and case building • Intranet planning, design and build • Corporate web sites, micro-sites and campaigns • Mobile and Social media strategies & implementation
- 6. The company we keep speaks volumes
- 7. Helping develop thought leadership Our expertise • We host regular events and roundtable discussions • Only agency invited to speak at recent Intranet benchmarking forum 24 • Guest speaker at a recent event organised by Melcrum & hosted by RBS – Social media and your intranet
- 8. Now lets get stuck in… Next: Hilary Scarlett – Engaging with employees 3rd November 2011 The Hospital Club, London
- 9. Engaging with Employees (using digital tools) 3rd November 2011 Scarlett Associates
- 10. Scarlett Associates THE REALLY USEFUL GROUP THEATRES 10 Scarlett Associates
- 11. Employee engagement – what is it? Good news Bad news • Correlation between • Still lots of differing positive outcomes definitions (share price, • UK workforce doesn’t customer seem to feel more satisfaction etc) and engaged engagement • Many organisations • Greater awareness see it as a series of • Government interventions eg the backing engagement survey 11 Scarlett Associates
- 12. So, what makes you feel engaged? Think about a time when you really enjoyed what you were doing at work • Share this experience with your neighbour • What was it that led to your feeling engaged? Please be ready to share your experiences 12 Scarlett Associates
- 14. Engage with what? "I love first direct, it's got a fantastic vibe... evident right at the beginning, still evident now 17 years later.” Debra, team manager …the global company, my region, the division, the country, my team, this location, the brand, my profession, my colleagues, my manager, the customers, my pay cheque…? There is no ‘one- size fits all’ Scarlett Associates
- 15. Lots of definitions but ten common themes 1. Senior leadership communication and visibility 2. Good line manager who balances challenge and support 3. Sense of vision and purpose and clear line of sight 4. Meaningful work 5. Workload, and tools to do the job 6. Voice – involvement and opportunities to share ideas 7. Autonomy 8. Reward and recognition 9. Fairness 10. An organisation that shows concern for its employees 15 Scarlett Associates
- 16. • increasing leadership visibility • involving 4000 leaders around the world in creating the new vision New tools provide new opportunities to connect with employees • thanking and recognising colleagues
- 17. What’s the role of digital media? 1. Senior leadership communication and visibility 2. Good line manager who balances challenge and support 3. Sense of vision and purpose and clear line of sight 4. Meaningful work 5. Workload, and tools to do the job 6. Voice – involvement and opportunities to share ideas 7. Autonomy 8. Reward and recognition 9. Fairness 10. An organisation that shows concern for its employee 17 Scarlett Associates
- 18. Questions to reflect on 1. What does your organisation really mean by ‘engagement’? Does it know? 2. How engaged are your employees? 3. Do you know what engages different groups of employees in your organisation? 4. Is engagement seen as a series of inputs or interventions, or as an outcome? 5. How can you best use ‘traditional’ and digital tools to connect employees to the organisation and to each other? 18 Scarlett Associates
- 19. Thank you! Hilary Scarlett www.scarlettassoc.com [email protected]
- 20. Social media going large Steve Davies Head of Intranet, HSBC To view the slide please go to this link - http://prezi.com/em2hprhpsxw9/social-media-go-large/
- 21. The shift from social media to social business Are you ready? Mark Smith Creative Director 3rd November 2011 The Hospital Club, London
- 22. The numbers • 70% of organisations still block access to social media websites* • Only 27% of organisations have any social networking capability on their intranets** • 64% of global internal communicators rate their teams social media expertise as low** • 52% of corporates have no social media policy** * Source: Financial Times, October 24th 2011 ** Source: Melcrum Social Media Report, September 2010
- 23. Barriers to entry • Lack of a clear business case • Perceived loss of control and reputational damage • Inadequate metrics and measurement techniques • Lack of expertise and training • Too many options!
- 24. Overcoming the challenges Set objectives • What is it you want to achieve? • Align with business strategy • Obtain senior level sponsorship • Don’t let technology define the approach
- 25. Overcoming the challenges Start small, aim big • Don’t try and do everything at once • Identify quick wins and advocates • Experiment with a specific project or user group • Leverage existing examples of sharing, connection and collaboration
- 26. Overcoming the challenges Clear limits and guidance • Set some simple principles and guidelines • Rules should protect, not police • Make people accountable for what they publish • Train and educate
- 27. Overcoming the challenges Position within your communications mix • Compliment rather than replace your existing communications channels • Reassure your people by defining a primary channel • Explain the purpose and advantage of social media tools
- 28. In summary… • Employing social media in your organisation is as much about culture as it is about technology • Empowering employees with a voice, trusting them, encouraging ideas and discussion must be supported from the top down • Perhaps acknowledge that social media may not be right for you right now • Simple works best
- 29. Case study ‘Support central’ community • 400,000 global users in 6,000+ locations • 25 million web hits a day • 50,000 user groups • 100,000 experts available to answer questions • Thousands of business processes digitised • Up-time of 99.9%
- 30. Case study ‘Shout’ staff recognition programme • A simple way to say thank you to, and to acknowledge colleagues • 50,000 ‘shouts’ since launch in October 2008 • 200 prizes a month, with monthly and yearly prize draws • Aligns with business values and encourages cross-department recognition
- 31. Thank you Mark Smith Creative Director 3rd November 2011 The Hospital Club, London
- 32. Can intranets make innovation happen? Martyn Perks Digital Consultant 3rd November 2011 The Hospital Club, London
- 33. Can intranets foster innovation? Martyn Perks www.thinkingapart.com : [email protected]
- 34. An era of cut-backs?
- 36. Intranets must try to solve everything!
- 37. The organisational challenge Jane McConnell, NetJMC Global Intranet Trends for 2010 report Split organisational from operational functions
- 38. Focus on strategic instead of support roles
- 39. 1. Target and encourage the change agents 2. Create a flexible platform quickly 2b. Don’t over-design. Instead learn from its adoption 3. Leave silos as they are. Too costly to change 4. Be social without getting distracted by its noise 5. Focus on business needs instead of staff ones Create space to allow thinking to flourish Five ways to encourage innovative intranets
- 41. Contact details Neil Clayton Business Development & Marketing Manager [email protected] +44 (0) 20 8811 8600 +44 (0) 7540 554 047 http://www.viewplc.com http://www.slideshare.net/viewstudio