The document discusses various components of effective writing skills. It identifies completeness, correctness, credibility, clarity, conciseness, consideration of the audience, and using active voice as key features of good writing. It also emphasizes choosing an appropriate format and tone based on the intended audience. The composition process involves starting with the audience, creating an outline, and following the AIDA formula of getting the reader's attention, interest, desire, and call to action. Structuring the document with headings, questions, and other techniques helps keep the reader engaged. Proofreading and avoiding grammatical errors are also important.