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Enhance Your Employer Brand
The document discusses enhancing employer brands through content sharing on social media and video. It provides examples of how Intuit and Glassdoor have used various social channels like LinkedIn, Facebook, Twitter, YouTube and SlideShare to engage candidates and influence them. They share statistics on the success of their social media strategies, such as increasing page views and engagement on their profiles. The presentation encourages companies to test different types of content and measure the results to improve their employer branding and recruiting through social media.
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Enhance Your Employer Brand
- 1. Enhancing Your EmployerBrand via Content Sharing: Through Video, Social Media and More October 2, 2013
- 2. Thank you toour sponsor
- 3. Moderated by: AnnaBrekka Director Recruiting Trends
- 4. Presenters: Gail Houston Social Media Program Manager Intuit Aimee Caton Director of Marketing Glassdoor
- 5. people Talent SolutionsOverview 5
- 6. Recruit High QualityCandidates on Glassdoor To become the largest and most trusted career community that helps people make more informed job decisions Glassdoor is growing because we have the information candidates need to make decisions: 5.75 M+ Reviews, salaries, interviews, photos and other user generated content 600M+ Inside Connections Confidential and Proprietary © Glassdoor, Inc. 2008-2013 12M+ Job Listings 250k+ Companies Our Mission
- 7. What We’re Hearing… Confidential and Proprietary © Glassdoor, Inc. 2008-2013 EMPLOYER BRAND COMMON RECRUITING CHALLENGES candidates are not aware of company or open positions RECRUITING FUNNEL difficult to maintain pipeline and hire on-time CANDIDATE QUALITY difficult to find ideal fit candidates
- 8. Company Profile JobAds Influence candidates deciding Confidential and Proprietary © Glassdoor, Inc. 2008-2013 to work for you Recruit ideal candidates that aren’t aware of you yet Glassdoor Talent Solutions The Result | RIGHT FIT CANDIDATES 8
- 9. Glassdoor Insights Reports Compare Your Brand Confidential and Proprietary © Glassdoor, Inc. 2008-2013 Perception vs. Competitors Sign up for our free employer account! 9 Identify Strengths & Weaknesses in your Employer Brand
- 10. Delivering Measurable Resultsto 850+ Customers Confidential and Proprietary © Glassdoor, Inc. 2008-2013 College Hires 605 positions filled via Glassdoor in 9 months 24% higher conversion 130% increase in profile traffic Competing with larger companies 2 hires in 6 months 116 applications in 6 months Increased overall rating to 4.5 stars Gained visibility Filled 4 positions in 5 months $478 cost per hire Improved social media strategy Director level hires Receive 103 applications Increased Candidate Engagement 364% Increase in page views Received 299 applications in 6 months Diversity Campaign
- 11. Enhance Your ClientBrand Via Content Sharing Through Video, Social Media and More… 11 @ghouston
- 12. Social Has Becomethe Norm 12
- 13. And Doesn’t JustMean Hires Anymore 13 The ability to influence an action now or in the future
- 14. The Real QuestionIs—Now What? 14 How do we find ways to engage…
- 15. It’s All AboutCreating Content 15 That will INFLUENCE an action!
- 16. Influence Can bea Job 16 But make it different and visual if you can!
- 17. Influence Can bea Post 17 But you need to share with the RIGHT audience
- 18. Influence May Notbe Immediate 18 Company, Banners, Inmails, Profiles, Groups, Employee Status Updates
- 19. And Can Happena Lot of Ways 19 Personal or Corporate Data is giving us insight we did not have before
- 20. Influence Makes aDifference 20
- 21. And Continues toGrow 21 47% increase in LI 18% increase SlideShare.net 97% increase in social referrals 103% increase in YouTube views
- 22. Two Ways toInfluence 1| EMPLOYEE CHANNELS 22 2| CORPORATE CHANNELS And there is an opportunity to influence in both
- 23. So We’re Testing 38 CLICKS WITHOUT PICTURE 23 82 CLICKS WITH PICTURE What works and what doesn’t
- 24. And More Testing 24 Trying new things
- 25. We Might Teston Personal Channels First 25 To see what works and what doesn’t
- 26. Employee Channels AreTargeted 26
- 27. 27 Corporate Channels Created a More “Social ATS” Added Videos from YouTube Added Awards Bitly Social Channel Widget Added Social Components to Our Communications Social Posting Direct from ATS Broader — Connected — Culture — Innovation but with Personality and Engagement
- 28. 28 LinkedIn: TestingDifferent Types of Post 134,624 Page Views on LinkedIn Company Page
- 29. 29 LinkedIn: CEOParticipation Promoted Brad Smith Blog on LinkedIn Resulted in Spike in Company Followers
- 30. 30 Glassdoor CreatedBanner Connected Social Profiles More Engaging Photos Review User Posts TOP 1% MOST VIEWED EMPLOYER PROFILE IMPROVED APPLICATION TO HIRE EFFICIENCY RATE BY 78% 539,088 Page Views on Glassdoor Employer Profile
- 31. 31 Facebook Chats Apps Messaging Finding new ways to engage
- 32. 32 Twitter DailyTweets Created Lists for Recruiters to Follow New @IntuitStudents Account Engaging content—it’s not all about jobs
- 33. 33 Video AllowsYou to Showcase Culture Engaging Videos for Business Units, Intuit and Culture Created Playlists Include in Job Descriptions, Emails and Thank You Letters Also Socialize Intuit Corporate Videos 118,201 Lifetime Views
- 34. 34 SlideShare AllowsYou to Get Viral Views Showcase on LinkedIn in Recruiter Profiles Added to jobs.intuit.com Site— Career Advice Socialize Presentations Host Videos on SlideShare More Than 133,000 Views
- 35. 35 Pinterest Recruiter Engaging Content Culture, Location and Community General Interest Boards
- 36. 36 Instagram There’sa reason why Facebook bought it
- 37. 37 Google+ NewestChannel Focused on Technology Socializing Jobs, Events and Industry
- 38. 38 Event |Hiring
- 39. 39 Bitly BrandedBitlys Support Critical Campaigns Added Google Analytics Community Bitlys Tax Advisor Campaign—16.5k Views
- 40. 40 Created Partnerships—Internal Positions Spotlighted Weekly on This Week at Intuit Video Series Intuit Culture Partner with Corporate Communications Socializing Intuit Social Accounts #IntuitMyVoice
- 41. 41 Measuring Success—CoolStats Intuit is in the Top 1% of corporate profiles viewed on Glassdoor Improved application to hire efficiency rate by 78% OVER 539,000 PAGE VIEWS Intuit has over 49,787 followers on LinkedIn More than 9,500 members actively engaged in conversations in our Employee and Alumni groups OVER 134,000 PAGE VIEWS
- 42. 42 Measuring Success—CoolStats SlideShare.net has generated more than 133,000 views for Intuit Career Applicants learn about products, career advice and social media 118,000 have viewed Intuit Careers videos on YouTube, sharing culture, jobs and events. Pinterest has over 4,000% growth this year and Intuit Careers is now active with 32 boards and over 900 followers
- 43. 43 Measuring Success—CoolStats Thousands of our Facebook fans have joined in on technology, career advice and university chats, or interacted with recruiters and employees We have over 16,500 views on our popular Tax Advisor role in Bitly Intuit Careers is one of the Top 100 Companies using social media to recruit Top 5 Facebook Career Pages Get—Recruiting Blogs | OnGig
- 44. Time for yourQuestions ? SHRM Staffing Management Conference & Exposition
- 45. Thanks again toour sponsor
- 46. Stay in touch 46 Follow @ghouston @intuitcareers @AimeeCaton @glassdoor @recruitingtrends
- 47. Thank you forjoining us! A recording of this session will be available on www.RecruitingTrends.com within a few business days. You can visit our previously recorded event library at any time: http://www.recruitingtrends.com/category/events/webinars/ webinars-previous This webinar is approved for 1 recertification credit hour through HRCI. If you have not already requested credit upon registration please email [email protected] Please send your questions, comments and feedback to: [email protected]