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Enhancing Your Personal Marketability For Abbotsford
- 1. The Ten Commandmentsof Sales and Marketing By Christine Till The Marketing Mentress
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- 3. First Commandment Thou ShaltHave a Marketing Program
- 4. Your Background: Strengths Your’s Mine
- 5. Before People BuyFrom You…  Visual –  Dress: Men; Women;  Grooming: Men; Women;  Smile: Teeth;  Walk tall.  Voice – Confident; Words; Positive
- 6. Second Commandment Thou ShaltSell Thy Goods for Profit ď‚— Do you like sales? ď‚— Own Your Business? ď‚— Why are you in business?
- 7. Targeting Your Market ď‚—Boomers vs Gen X/Y/Millennials, etc. ď‚— Age group ď‚— Culture/Nationality
- 8. What do Isay after I say, “Hello”? F – Family O – Occupation R – Recreation M - Message
- 9. Third Commandment Thou ShaltBuild Friendships ď‚— People want to buy from people they know and trust ď‚— Newspaper Statistics: 17 times in same paper ď‚— Face Statistics: 7 times
- 10. Building Relationships  Offline  Networking  Everywhere you go  Customers – sale; follow-up  Online  Email  Social Media  Facebook  Twitter  LinkedIn
- 11. Fourth Commandment Thou ShaltUse Social Media  Facebook – Company BBQ - BtoC  Twitter – Lunch room chatter  LinkedIn – Professional at all times – BtoB & BtoC
- 12. Let It AllOut  Use a real picture.  Don’t leave gaps in your work history.  Mention volunteer work.
- 13. Only invite peopleyou know  Never invite people you don’t know to connect!!!  You can send invitations if you know the person.  Your account will be suspended if 5 people say they don’t know you. (IDK)
- 14. LinkedIn Secrets  Groupsare the Key to networking!  Search for groups in your field or region.  Search the group membership.  Find people you wish to know and send them a message…not an invite to connect.  Avoid “pitching”! It is all about THEM…not you.
- 15. Fifth Commandment Thou ShaltRise Above Average ď‚— Your word is your bond.- only a person with honesty and integrity can be accurately motivated or directed. ď‚— How are you different from your competition?
- 16. Sixth Commandment Thou ShaltBe Strong and Courageous ď‚— People who live defensively never rise above average. ď‚— Take the offensive position ď‚— It is a decision that comes from within.
- 17. Be a Bulldog ď‚—Persistence ď‚—Commitment ď‚—Endurance
- 18. Seventh Commandment Thou ShaltMotivate Thyself  Remember that the best helping hand you will ever receive is at the end of your own arm.  Remember that the faith to move mountains always carries a pick.  “The Nose of the bulldog is slanted backwards so he can continue to breathe without letting go.” Churchill  It’s not what you have, it’s what you do with what you have that makes a difference.
- 19. Eighth Commandment Thou ShaltGrow Personally ď‚—Leaders are readers. ď‚— What one decision would I make if I knew that I would not fail? ď‚— What one thing should I eliminate from my life because it holds me back from reaching my full potential?
- 20. Nineth Commandment Thou Shalt Manage Thy Time  Don’t ask time where it’s gone; tell it where to go.  “Every man is what he is because of dominating thoughts he permits to occupy his mind.” Napoleon Hill
- 21. Worry Chart ď‚—Time Wasters ď‚—Obligations ď‚—Priorities
- 22. Value of Time Storyin Ben Franklin’s book store By Orison Marden
- 23. Tenth Commandment ThouShalt Prioritize ď‚—Lost on the Moon - Exercise
- 24. Upcoming Workshops  DesjardinsOffice Boardroom, 15050 – 54A Ave., Sry.  June 27th – 7:00 – 10:00pm: LinkedIn Intermediate 202  June 28th - 7:00 – 10:00pm: LinkedIn Advanced 303  Tuition: Regularly $297 for both workshops.  Special for today only: $197 for both workshops.
- 25. Thank You! Christine Till The Marketing Mentress Contact: 604-760-9557 [email protected]