Web 2.0 / Enterprise 2.0 - Why Bother?
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This document outlines 4 business cases for using Web 2.0 technologies in enterprises: 1) Broadcast to more easily disseminate messages to employees, 2) Scale to spread good ideas across the organization, 3) Connect to leverage employees' knowledge to solve problems, and 4) Build community among employees. It argues that by 2020, 60% of workers will be familiar with technologies like social media from a young age and enterprises need to start adopting Web 2.0 now to prepare for this upcoming workforce, rather than resisting cultural changes.
Web 2.0 / Enterprise 2.0 - Why Bother?
- 1. Four Business Cases for Web 2.0 in the Enterprise(Enterprise 2.0)…plus one compelling question: Why bother?Shawn Grubbhttp://bloomport.com
- 2. 4 Use cases for Web 2.01Broadcast2Scale3Connect4Community5So what?
- 3. 1. Broadcast: Get the message outAdv:Lower cost of informationFeedback loop from the troopsMore frequent Direction/perspective“keeping the main thing the main thing”How:Blog, Polling, YouTube, Commenting
- 4. 2. Scale: Spread the good ideasAdv:TransparencyLower transaction costsID redundanciesSingle source of the truthHow:Success storiesStandardized reportingA ReportB ReportC ReportC1C2 C3D Report?!?
- 5. 3. Connect: Solve issues within the enterpriseAdv: Leverage peopleSolve tough problems quicklyHow:Ask an expertDiscussion groups“If we only knew… ……..what we know”
- 6. 4. Community: tbd?!?Adv:FAST connectionsBuild “sense of communityHow:PeopleConnect - WikiI am passionate about XYZ!!!Us too!!!
- 7. Magnitude of Culture Change1. 3. 2. 4. 0. ConnectCommunityScaleBroadcastWeb2015 = 45%2020 = 60%Smaller ChangeBigger Change
- 8. Barriers to Web 2.0What if my boss sees me interacting?
- 9. Will she give me more work?
- 10. But l lose my exclusivity / visibility
- 11. Today, I get to drop the report on the VPs desk!
- 12. Tomorrow I post to a SharePoint?!? Boooo!
- 13. How do I know this data is right?
- 14. With all the garbage online, is this data right?
- 15. My admin prints this for me, where is the win?5. The obvious question: …no one is askingWhy bother pushing Web 2.0?“This Twitter, Facebook, Blog stuff is for kids! …Son, can you help me with my Blackberry?”(signed, a BabyBoomerin your company)
- 16. 5. The “Kids” are coming IBy 2020, 60% of the Western workforcewill never have known life without the Internet
- 17. 5. The “Kids” are coming IIShrinking Boomers
- 18. 5. The “Kids” are coming IIn case you missed it, look at how MANY “kids” there will be compared to the other Generations!
- 19. 5. The obvious question: …no one is askingWhy bother pushing Web 2.0?By 2020 (nine short years) the workforce will be plugged in like never before. What is the advantage of forcing the culture change on people resisting it today (Boomers) when the tidal wave is going to come in 5-10 years anyway?!? The way we work is going to change!
- 20. Shawn Grubb