Enterprise Mobile Ecosystem

Enterprise Mobile Ecosystem
Ajit Kumar
CTO, Walking Tree

Copyright © Walking Tree
Communities
1. Handset OEMs
2. MDM
3. MAM
4. MEAP
5. App SDKs
6. App Stores
7. API Management
8. Mobile Services
9. Auth/IAM
10. Enterprise BaaS
11. PaaS
12. IaaS
13. Middleware
14. Database
15. CRM/ERP/CMS

Eagle’s-eye view

Handset OEMs

MDM - Mobile Device Management
Key intentions:
● Reduce support costs
● Reduce business risks

MDM - Features
● Administer mobile devices - phone, laptop, desktop, tablet, printer
● BYOD enrollment
● Manage profiles - enterprise settings, policies and restrictions for different
devices, roles, etc.
● Terms of use
● On-demand Device commands and messaging - e.g. device lock, device wipe,
etc.
● Enterprise data security
● Advanced reporting and insights for IT administrators
● Feed DataMarts for BI

MAM - Mobile Application Management
Key intentions:
● Provisioning and controlling access to internally developed and commercially
available mobile apps used in business settings on both company-provided
and BYOD devices

MAM - Features
● App delivery (Enterprise App
Store)
● App updating
● App performance monitoring
● User authentication
● Crash log reporting
● User & group access control
● App version management
● App configuration management
● Push services
● Reporting and tracking
● Usage analytics
● Event management
● App wrapping

MEAP - Mobile Enterprise Application Platform
Key intentions:
● Comprehensive suite of products and services that enable development of
mobile applications

● Code re-usability across devices
● Code re-usability across platforms (Web, iOS, Android, Windows Phone, etc.)
● Integrate with multiple server data sources
● Easy custom app extension development
● Enhancing existing platforms for anywhere, anytime user access
● Enterprise security for data, identity, and ACL
● Marketplace access and management
MEAP - Features

App SDKs
Key intentions
● Let enterprises develop mobile applications that can run on a mobile device
and leverage device capabilities

App Stores
Key intentions
● Digital distribution platform for mobile applications

● Manage Apps
● App Feedback and Analytics
● Ads
● App Discovery
● App Installation and Updates
App Store - Features

API Management
Key intentions:
● Process of publishing, promoting and overseeing application programming
interfaces (APIs) in a secure, scalable environment

● Design & Develop
● Security
● Scalability
● Monetization
● Monitoring
● Analytics
API Management - Features

Key intentions:
● Ready-to-consume services to acquire, engage and retain users
Mobile Services

Auth/IAM - Identity and Access Management
Key intentions:
● Enable user to securely control access to services and resources for their
users

BaaS - Backend as a Service
Key intentions:
● Provide web and mobile app developers with a way to link their applications
to backend cloud storage and APIs exposed by back end applications
● Provide features such as user management, push notifications, and
integration with social networking services

PaaS - Platform as a Service
Key intentions:
● Provide an environment for developers and companies to create, host and
deploy applications

IaaS - Infrastructure as a Service
Key intentions:
● Provide the underlying operating systems, security, networking, and servers
for developing applications, services, and for deploying development tools,
databases, etc

Middleware
Key intentions:
● Connect software components or enterprise applications

Database
Key intentions:
● Organize data for easy storage and retrieval

CRM/ERP/CMS
Key intentions:
● Access, update and interact with customer and their related data from
anywhere

Thank You!
@findajit
in.linkedin.com/in/ajitkumarazad

Enterprise Mobile Ecosystem

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