Stricter environmental policies are often thought to potentially harm export competitiveness. However, new empirical evidence suggests the effects have actually been small. While some pollution-intensive industries may lose, others gain. Over time, firms and industries can innovate and "clean" themselves. Well-designed environmental policies that provide predictability and support innovation may have little negative impact on trade and exports, and may even provide new opportunities for economic growth through green technologies and more productive industries. Meeting environmental goals need not come at the expense of economic goals in a globalized economy.