Eq2

Eq2

• 1.
  How effective isthe combination of your main product and ancillary texts?
• 2.
  Synergy • Synergy iswhen artists make music videos to connect to their songs but as well as that, artist also tend to create many different media products to help build/maintain their brand identity. Also, synergy can act as a link, for example, link between a music video and digipak cover. • It is important because it help it helps artists to spread their brand to a wider audience, because many distribution channels are created. • Examples would be a digipak, magazine, and other products like fragrances, stationary, clothes and more. These all promote artists music.
• 3.
  Synergy I used •Colours – The change of the colour of the costumes during the music video, emphasises the importance of our colour scheme, which is reciprocated through my ancillary work. • Clothes – The artists are wearing the same kind of urban clothes through out the music video and the ancillary. • Simplicity – There is theme of simplicity that runs throughout the products (lack of effects, lack of complexity, lack of colours).
• 4.
  Compared to realexamples • Wretch 32 – Wretchrospective One real example I can use is ‘Wretch 32 – Wretchrospective’, which is a good urban example of synergy. This artist is in a similar genre to my artists, so this is a good one to use as it will have some similarities to my products.
• 5.
  Successful? • I thinkthe colour synergy was the most noticeable. • This is because a key part in the music video is were there is a colour clothes change, and this supports the black and white colour scheme. • Audience feedback has shown me that this is correct, and that is a good use of synergy and it relates to my genre.