Erp vs crm
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This document discusses and compares enterprise resource planning (ERP) software and customer relationship management (CRM) software. It states that ERP software is designed to make a company's processes like accounting, warehouse, inventory and supply chain management more effective and efficient by integrating this information and making it available in real-time to all departments. CRM software instead focuses on managing all customer information and interactions to build customer relationships and increase loyalty and revenue. While similar, ERP focuses on internal operations and CRM focuses externally on customers.
Erp vs crm
- 1. Today s technology gives companies an advantage they have never before had. With the ability to streamline processes and access data in real-time, companies can stay on top of their competition. In addition, today s data analysis technology allows companies to foresee future events and plan accordingly. These tools, which include both enterprise resource planning software (ERP) and customer relationship management (CRM software), give companies the power to control their success in today s market. While similar at first glance, ERP and CRM platforms are distinctively different. Understanding each platform is critical to your system s success. What is ERP Software? First and foremost, ERP software is designed to make a company s processes more effective and efficient. By better managing all of the key functions of a company   accounting, warehouse, inventory and supply chain   ERP software allows the company to focus on what really matters: the data. With integrated ERP software, employees can update the platform with important information available in real-time to all departments within the company. This integrated technology gives companies a heads-up when problems occur. If there is a problem in the supply chain, the ERP software will capture the issue and make it available to all areas affected, such as the warehouse. ERP not only provides all departments with updated information, but it also gives companies a clear and accurate picture of their standings at any given moment. What is CRM Software? CRM software fulfills the customer-side of the system. Customer relationship management systems (or CRM systems) focus on just that : customers. This software manages customer information and captures all relevant details for the company. This information is used all across the board, from sales reps to managers to accounting personnel. A quality CRM system should capture every interaction the company has with the customer. By properly managing customer information, companies can build their customer relationships in order to increase customer loyalty and, ultimately, revenue.