The target audience for the media product is Black people aged 14+ from lower and middle class backgrounds who are interested in fashion, music, and youth culture. The document discusses how this audience was identified based on feedback from others who thought the magazine represented Black people in a positive light. The audience is attracted to the magazine because of the urban fashion on the cover, the model used, and the classy color scheme which stands out. The content of interesting and relevant articles along with a special subscription offer also helps attract readers.