Evaluation 2

Evaluation 2

• 1.
  How does yourmedia product represent particular social groups Question 2
• 2.
  Stereotypes  A stereotypeis categorising a group of people and making certain assumptions about them. We generalise based upon a “grain of truth”  The most common way to stereotype is CRAGS, which we can link to our media product  CRAGS stands for Class ,Race ,Age ,Gender and Sexuality  There is nothing to notify the audience of any of the characters sexualities An Example: Family Guy brought an episode out which turned the Griffin family from being American in to being British. If you compare the other pub picture which is their usual hangout to the UK created pub you can see already stereotypes have been made by all Britons having bad teeth. Also the pub has been changed to suit the stereotypical British pub. They also have the stereotypical posh British accent.
• 3.
  Class  We haveused class stereotypes, as the detective who is later murdered in the opening sequence is in the C income bracket as he is in a low paid job in the police force. This is shown by his small home in a city suburb, as he is in middle class he believes he will have a stable income and relies on promotions for an increase in income rather than a change in career or job.  We challenged the stereotype of class as our female is in the B income bracket, she is more powerful which is un-stereotypical as being a higher income bracket usually demands respect, however we later subvert this by the revealing of the female being the murderer. We then follow the traditional stereotype of her true class as she cheats the class system through murder.
• 4.
  Race  Both ourcharacters are white in the opening sequence, the stereotypical view of the police force being a white race this is due to society being institutionally white however we challenge this by the female being revealed as the murderer, it promotes the ideology of institutions are corrupt.
• 5.
  Age  Both charactersin the opening sequence are supposedly in their mid to late twenties, stereotypically they are juniors in their recent careers and at a low ranking, we have followed this with the male detective as he is only a rookie to the detective division in the police force, however we have subverted this by the female as although she is younger than the male, she is at a higher ranking and has already climbed the industry ladder to a higher paid job. This also promotes the representation of Women of her being an empowered female (discussed later)
• 6.
  Gender  Men arestereotypically reliant on women to do housework, this is shown in the opening sequence by the mess in the kitchen with dishes and glasses everywhere and the hygiene of the fridge. Also the stereotype of men being lazy and messy is connoted by the state of his home and how he lives his life. The stereotype of males being dominant in the police force is subverted by the power the female detective has over the male and how she advises him to become better at his job.  We challenge the stereotypes of the female gender as we encourage the empowered female by her being in control of her sexuality and subverting stereotypes of women being submissive to men as she is more powerful than the male detective. Nevertheless this is reverted back to traditional stereotypes and hegemonic ideologies of women being weak as she is the murderer, it suggests that as a woman to gain power you need to be insane.
• 7.
  Sexuality  Although wedo not promote any sexuality, the relationship between the female and male detective may suggest a sexual relationship and so stereotyping a traditional heterosexual relationship, this is connoted by the detectives working late at night together and walking closely, also by his concern for her safety home. On the other hand our target audience challenge traditional stereotypes and so most likely will not read this.  Discussing this we should take away that the relationship should be considered as this could be another layer to our narrative and add to how severe her mental illness is.
• 8.
  Applying The ConstructionistTheory Representation: Women are unable to cope with pressure Reality – Women’s hormones make them more susceptible to emotion. Opinion of the producer – Women cannot cope with the pressure of work and drives them to a mental breakdown in this case furthers to a mental illness. Social Context – Women are unrepresented in the issues with stress and given less acknowledgement for their hard work from this, from being in the police force, promotions are harder to receive and so drives more work and more time to the career Representation – Women are not given the opportunity to be promoted as much as men Reality – The workplace gives equal opportunities to both genders Opinion of the producer – Women have to result in drastic measures to be able to have the opportunity to be promoted and have more power over men Social Context – Men dominate the work world over women and women are treated completely different in the work place to men. The constructionist theory is representations in the media which are made up of part of reality, opinion of the producer, social context and the audience (how they will view it and question it
• 9.
  Ideologies  The hegemonicideology of respecting authority is challenged through the deconstruction of the police force as the police are meant to be trusted and a form of justice and order to society but the female subverts this by murdering other detectives.
• 10.
  Female Representations David Guantlett’sempowered female: We can apply this theory to the female detective (Johnson), she wears a trouser suit and controls her sexuality through this by the only revealing skin of her face. Furthermore she has a higher position in the hierarchy of the police force to the male detective, this makes the female more superior and in charge of the male detective. Judith Butler’s Gender Performance The female detective subverts a stereotypical woman and follows this theory and causes gender trouble as she wears masculine clothes which is a trouser suit and black coat. However this is then challenged by the make-up she is wearing.
• 11.
  Institutions Due to usbeing an independent film company this means we have more challenging representations due to it not being influenced by stereotypes of todays society as a conglomerate would be. We have challenged many stereotypes and representations which appeal to our sophisticated audience but we also then later followed these which appealed to our secondary audience especially for gender as the audience is the mass market and gender is male.