Evaluation of vivere 3

Evaluation of vivere 3

• 1.
  What kind ofinstitution might distribute your media product and why?
• 2.
  I feel thatmy magazine would be benefit greatly by being distributed by IPC Media. IPC Media already have several music magazine is distribution , in particularly indie music magazine, very much like my own. They can appeal to the mass market which I think my music magazine sits well in, even though at first the music does seem quite niche, by including that the main feature is new live music I think makes the magazine appeal to a wider market.
• 3.
  Vivere will besold is supermarkets and music stores like HMV so that it is immediately available to the mass market. Furthermore, I will sell my magazine in independent record/music stores because my target audience like to buy records and cd’s still. In addition to this many new bands now like to produce vinyl copies of their album. This therefore means that as people go to buy the records they can buy my magazine to find out if they are playing any gigs simultaneously. IPC Media have a great amount of experience of using different media platforms to distribute their product. NME magazine and Uncut magazine (both IPC Media products) have an online website and an iTunes digital magazine.
• 4.
  Most of myadvertising will be mainly through the internet as I feel that this suits my target audience because as young people, they will be regularly online. Furthermore use technological convergence to create a Twitter, Facebook and Instagram page in order my audience to keep constantly up-to-day with the latest news and pictures from events and gigs. Moreover I will create a an app and digital version of my magazine. The app will be similar to the social networking sites as it will keep the reader up to date with news, however it will also have links and advertising to subscriptions for the magazine. The digital version of my magazine will be available on iTunes Newsstand and Google Play Magazine as I feel that I can make the greatest use of my target audience’s knowledge and interest in technology and digital formats.