This document discusses how a media product uses, develops, or challenges conventions of real horror films. It analyzes the film opening's use of titles, credits, characters, music, lighting, editing, locations, costumes, props, and more. While some conventions were followed, such as fast editing and low-key lighting, other aspects developed or challenged conventions, like having a female antagonist instead of the usual male villain, and setting the film in a pub cellar rather than a typical haunted house. The goal was to create a unique film that stands out while still drawing inspiration from popular horror film techniques and styles.