Evaluation Q1

Evaluation Q1

• 1.
  Evaluation Question 1 In whatways does your media products use, develop or challenge forms and conventions of real media products
• 2.
  Vernallis For the musicvideo we followed all the convention that Carol Vernallis mentioned. Here is Carol Vernallis 5 points that I established in my music video; 1) The continuity of editing in my music video was broken down in order to draw attention to what was on screen. I felt it was very important to break down the continuity of editing to make the visual aspect more entertaining. We cut thorough to different scenes to make it more exciting 2) Special effects was added in our music video. For example we used a cube effect in order to introduce the group altogether at the beginning and we used texts during the music video so the people could sing along and feel involved. 3) Jump cuts were also used in order to go with the music. 4) We used a base track whilst editing because it made it easy to put the clips together. 5) Finally, the camera moved in time with the music. However it was mainly edited in time with the music.
• 3.
  Andrew Godwin Andrew Godwinbelieved that there are 3 types of relations between music videos and the lyrics. Which were illustration, disjuncture and amplification. In my music video the relation between the music video and the lyrics was amplification. Amplification is when the music video introduces new meanings that do not contradict the lyrics. For example the lyrics in the music video does not mention a library, bowling alley and restaurant. However we decided to add these location in the music video as these are locations that our protagonist ( teenage girls) would be likely to spend their tin order to show the different personalities that people have but at the end of the day everyone is the same which is shown in the chorus when all the artist come together.
• 4.
  Mulvey Laura Mulvey believesthat a majority music videos is shown from a perspective of a heterosexual male which she calls the ‘male gaze’. In my music video I managed to challenge the representation. We done this through the costume the artists were wearing. For example in the library scene the artist wore trouser, blazer and tie and during the other scenes they wore not half naked. We also challenged the representation through the use of camera angles. In most music video there are close ups of women body parts as Mulvey said. However our music video didn’t have close ups of the artist body parts. The use of location was very effective. The scenes ( Library, bowling alley, water fountain, restaurant and studio) shows the artists different personalities and doesn’t view them as sexual objects.
• 5.
  Influence Our music videowas influenced by ‘ The Saturdays- All fired up’ and ‘Little mix- wings’ The Saturdays music video ‘All fired up’ related to our chorus scene. We watched there music video and it influenced our decision to wear the same outfit in the chorus scene in order to make the scene more entertaining. I was also influenced by the use of camerawork when the artists were dancing. I felt it made the video very entertaining visually. Also little mix influenced us during editing after watching little mix- wings we decided it was a great idea to establish the artist the same way they did at the beginning with the a special effect-cube. I was influenced by them because they are also a young group.
• 6.
  Genre The artists arein a pop group genre. We followed all the conventions of a pop group from location to costume. Firstly, the use of location was very effective. For example the water fountain scene looked a lot like typical pop music video because of all the colourful lights. Secondly, a typical music video would show the artists dancing. Therefore for our music video we felt it was important to add a dance routine in order to follow the conventions of a music video. Thirdly, the costumes also reflected the fact that the artists were in a pop group. They wore dresses and the wore similar outfits in one of the scenes which I realised most girl groups do in their music video.
• 7.
  Challenging the conventions Our musicvideo challenges some of the conventions of a music video. Because it shows young teenagers doing everyday activities instead of showing them as sexual objects. We decided to challenge this convention because we wanted to show young women as successful in doing there day to day activity's and also having fun. Our music video could also appeal to audiences that are as young as 13 because it just shows young girls having fun and expressing their personalities through the different location.
• 8.
  Conventions of aCD I followed all the conventions of a CD cover. Which were to INCLUDE; A clear image of the artist CD COVER A group name at the top The album name Barcode Record label logo Copy right clearance Track list I only used two fonts and used 3 different colours. I felt it was very important not to challenge the conventions of a CD cover because it’s a new group and I wanted to make sure the target audience were not confused about what kind of group they are Furthermore the inside of the CD also followed the conventions For example on the left side I added images of the group split in four so that the inside would also look interesting and on the right side I added a circle with the groups album name (pressure) where the cd would be placed. However I slightly challenged the convention because some artists would add a thank you note to managers, fans or stylist. But I felt it was inappropriate to do this because it’s a new group. Instead I added lots of images to reflect their personalities. INSIDE CD COVER
• 9.
  Conventions of an advertisement Ifollowed the conventions for my advertisement. Which was to include; The album name The group name A clear image of the artists Add a website Show when its available Show where it’s available Add an image of the actual product I’m advertising ( CD) I also added a review so that it could make the audience more excited. I used the same two fonts and colours as my CD cover so that there would be an obvious link. The only aspect I decided to challenges was adding a Facebook, Twitter and Instagram link. This is because I felt it was irrelevant because I’ve already added a website link.