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Evaluation Q1- powerpoint
- 1. Advert • When planningmy advert I took inspiration from a variety of existing pop music adverts. However, I did not always stick to the conventions of these adverts and did this so that I could create an advert that was uniques and provided my artist with a strong, personal brand.
- 2. How my advertuses conventions of real media texts • One convention of existing music adverts that my advert certainly uses is the convention of including a head shot of my artist. I found that this seemed to be a very popular choice of image whilst I was completing my research (as modelled nicely by Rihanna and Jessie J). • Another convention that my advert uses, is it’s inclusion of the artists other media platforms, such as their website address. I took inspiration for this from Olly Murs’ advert where he included his website in rather bold font.
- 3. How my advertdevelops conventions of real media texts • My advert develops the conventions of basic pop adverts in many ways. One way in which it does this is through the geometric design that I have chosen to use. As mentioned in my previous slide, most pop musicians choose to include a headshot of themselves in the promotional packages, however I wanted to develop this somewhat and make my image more interesting for the audience to look at. This is why I decided to include the collage of close up shots of my artists face alongside the head shot. I feel that it is becoming more common to see geometric designs in pop music advertisements and I wanted my advert to follow and help develop this same trend.
- 4. How my advertchallenges conventions of real media texts • My advert challenges the conventions of real media texts in a number of ways. One of the ways in which my product challenges conventions of pop music adverts is through the way in which my artists name is included in a small font rather than a big font. In most adverts the name of the artist is one of the main features of the page, standing out in bold, bright fonts to catch the audiences eyes. My advert does not do this and instead is more subtle in it’s formatting of the artists name tag. Here you can see a comparison of my artist’s name tag next to an example from a Katy Perry advert where her name is clearly the focus of the piece. I deliberately challenged this convention so that my focus was more clearly positioned towards the album release and not the artist personally.
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- 6. How my albumuses conventions of real media texts • My album uses very generic conventions that are associated with pop music albums and CD albums in general. • It includes formatting elements such as the record company logo and copyright information • It follows the common 4 page layout design of most CD digipaks • But more specifically in comparison to Ed Sheehan’s album ‘+’ I have taken inspiration from the bold and dynamic colour scheme that is present throughout the album. I found that this was also used on albums for artists such as Jason Derulo and I wanted to include this element in my design so that my album was eye-catching and bold on the shelf. I have continued this colour scheme through my music advert as well.
- 7. How my albumdevelops conventions of real media texts • I would argue that my album dose little to develop existing conventions of real media texts and this is an area where, if I were to re-do my project, I would go back and think more carefully about. • The advantages of having not developed existing conventions is that I felt confident enough in my choice of genre and product to advertise my artist is my chosen style without the need to create this new image of pop music albums. • However, by not developing the conventions I have possibly miss out on the opportunity to enhance and broaden my artists brand and personal image. But in this case I think it was the right decision to make clearer choices between which conventions of pop music albums I decided to use or not use.
- 8. How my advertchallenges conventions of real media texts • One way in which my album could be seen to challenge the conventions of other pop music albums is by the amount of songs that feature on the trackless on the back of the album. I found in my research that the majority of pop albums tended to have 10 tracks on the back, where as mine features 16 tracks. However, it seemed that as artists became more successful their albums started to feature more tracks so I wanted to portray my artist as being more successful by having a higher no. of tacks featuring on the album. • Again as mention on my album, I also challenge the conventions of real media texts by featuring my artists name in smaller font in comparison to other albums. Ellie Goulding’s album for example has her name in a larger, brighter font so it is more noticeable. But as previously explained, I wanted my focus to be more on the album itself than the artist’s name.
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- 10. How my videouses conventions of real media texts • Here are three direct examples of how my music video has used conventions of real media products. • The portrayal of relationships- as shown in Rihanna’s video ‘We found love’ • Product placement- as show in the video ‘Blurred Lines’ • Performance footage- as shown in the video ‘Marvin Gaye’ • I chose to use these conventions as I felt they added to my narrative, quality and overall feel of the piece. By obeying some of the generic conventions of pop music videos it has allowed my piece to establish itself within the genre whilst still being individual and unique.
- 11. How my videodevelops conventions of real media texts • I feel that my music video has developed conventions of real media texts by taking the generic narrative convention of love/relationships and presenting it in a unique and quirky way. I chose to shoot my relationship scenes as if they were flashbacks as apposed to the more conventional style of shooting them in present time. I think that this was a more effective way to shoot my footage as it gave more justification to my idea that my artist was re-telling his story to the audience. I was able to achieve this through my use of transitional edits during the post production period. • This use of flashback footage is not commonly seen within many pop music videos but I think it works effectively in mine and has allowed me to develop the conventions of a love narrative.
- 12. How my videochallenges conventions of real media texts • One way in which my video challenges the conventions of pop music videos is through its use of black and white filter throughout the video. As you can tell when it is compared next to Little Mix’s video ‘Hair’ it looks much darker and emotional in tone, which is unlike many pop music videos. However I chose to make this decision based on my aim to link the music, visuals and lyrics of the song together, so i believe that this was an appropriate choice to make. I had originally- in my first rough cut- had my video in colour but I decided that this detracted from the tone and made it lose its emotional value. • There is also a heavy focus on drugs and alcohol within my music video which, whilst sometimes featured in pop music videos, isn't always common as it can be unappealing to younger audience viewers. However, I personally did not find this to be the case.