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Evaluation Q3
The document discusses distribution options for a new magazine media product. It states that an independent publisher may be most suitable. It also notes that distributing hard copies in retail stores like supermarkets and newsagents, especially WHSmiths, could reach the target audience as these are main magazine distribution points. Additionally, making the product available online would allow it to reach younger audiences who spend more time online. IPC is mentioned as another option as they are a large UK publisher selling over 350 million copies annually, which could provide money, exposure, multi-platform distribution, synergy, and free advertisement.
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Evaluation Q3
- 1. 3. What kindof media institutions might distribute your media product and why? • Media institutions companies like Bauer and IPC distribute a different range of magazine genres, I think my magazine would be most suitable to an independent publisher.
- 2. • I woulddistribute by selling hard copies of the magazine in different retail like supermarkets, newsagents and especially WHSmiths). I will be able to reach all of my niche target audience, it is easy to access and can be kept as a physical item. This present day supermarkets are the main distribution points & sellers of magazines. I would also have of my media product online, technology has made a massive impact on magazines, since my target audience are young people they would be more interested to view my media product on different platforms to experience the content in a different way. Magazine like NME gone online, so by putting making my product available in different forms it is more likely to reach to all those grouped in my target audience, I would be synchronized with the competition. Also, it would help to attract younger audiences to my magazine as many more young people are spending there time online, rather than in magazine shops.
- 3. • IPC woulddistribute my media product because they are a wholly owned as auxiliary by Time Inc and a consumer magazine and ‘digital publisher’ in the United Kingdom, with a large portfolio selling over 350 million copies each year. Which means:- • More money for my magazine to continue • More exposure • Multi platforms • Synergy • FREE ADVERTISEMENT!!