Evaluation question 1

Evaluation question 1

• 1.
  In what waysdoes your media product use, develop or challenge forms and conventions of real media products? By Amanda Ngonyama
• 2.
  Ways our musicvideo develops conventions of real media products: Pace and use of transitions  As our genre is the R&B genre and is a slow song, we decided to use smooth transitions like fade ins and fade out rather than just straight cuts all the time.  Our song was very slow, so when editing, we had to ensure that we had to make that when we made a cut, that it was in time with the beat of the song in order to compliment the pace of the song.
• 3.
  The following slidesare examples of real music videos with similar ideas regarding our storyline and our variation of shots. We thought that using a light source in this shot would soften the image. Also the use of light shows that we used mis-en-scene. We have high key lighting which could be used to represent happiness and this idea of happiness compliments the lyrics and the mood of the song.
• 4.
  Use of fadesthroughout the music video challenges real media conventions because in a real media product, fades are hardly used and if they are used, they are usually used at the end to fade out the video. The usual transition used to separate clips is a straight cut. Use of cross fades, emerging two images we used to soften the cuts to match the storyline. The use of black and white as oppose to the clips in colour were to separate the present from the past and when the two were emerged. It makes it clearer to the audience that the black and white images are flashbacks and the fact that it is faded shows that she is daydreaming.
• 5.
  Variation of shots I did research into Beyonce- Halo and from our research I discovered that she mostly uses close up shots. This is representing intemecy and emotional identification of the characters and for this reason we thought it would be a goo idea to involve these kind of shots in our media product.
• 6.
  Rihanna- We foundlove has romantic lyrics so we thought we would develop our music product by getting some idea’s from her video. Our kind of video conforms the R&B conventions because R&B music video’s usually romantic feel to them so we used these ideas in order to fit the requirements to develop our video in terms of R&B conventions.
• 7.
  Developing media product conventions Lip syncing Lip syncing is not just a key convention in the R&B genre but is a requirement in all genres whether it is rock or a pop music video. They usually all have lip syncing in the video so we had to ensure that lip syncing was a regular occurrence so that we showed that we were developing the use of conventions in our video.
• 8.
  Sensual scenes developing R&B conventions R&B music video’s are generally romantic so are often sexual. Cassidy- Hotel had a huge influence on our ending as it was quite saucy to leave the audience questioning themselves what happens next. However, we were not going to get nude as that would be totally inappropriate for the task we have been set so we thought we would do the same kind of scene but with clothes on so that it is suitable and sensible.