Evaluation question 1

Evaluation question 1

• 1.
  In what waysdoes your media product use, develop or challenge forms and conventions of real media products?
• 2.
  The song weused is from the pop punk genre, the videos which are usually associated with this genre contain mostly scenes of band performance. We subverted this convention in order to achieve a full narrative video. Our narrative however does fit conventions as it relates to the lyrics of the song. Our use of an emotional storyline challenges normal pop punk video conventions because most videos from this genre feature an upbeat, positive narrative however we felt that the lyrics leant themselves to a deeper narrative. Nevertheless our video is of a film structure as it consists of an introduction, main section and conclusion, which is common in videos of the pop punk genre. This applies to Barthes’ code, enigma where he describes the narrative device that teases the audience by presenting a puzzle or riddle to be solved.
• 3.
  We used arange of long and medium shots to create emphasis on the main character’s emotions and we also used close ups to achieve reaction shots. This is common of music videos as diegetic sound is rarely used. Our video also featured a split screen which is uncommon and therefore unconventional to music videos. We also used a repetition of shots which is a widely used convention; however we didn’t display them in exactly the same way we instead decided to reverse them to add more diversity, thus developing the convention further.
• 4.
  Pop punk videosusually contain over exposed shots, which we managed to use in our video to conform to conventions. Due to our filming equipment we had to alter the exposure in post- production where we increased the exposure so the clips were equal.
• 5.
  We subverted commonconventions as our editing is at a slower pace than the piece of music. Also when editing we managed to get all of our shots in time however we found that when we uploaded our video to YouTube we found that the timing became out of sync.