This document discusses how the media products challenge conventions of the horror genre in some ways but also follow conventions. It summarizes the key elements of the trailer, magazine, and film poster that were created for the project. The trailer challenges conventions by basing the story on a true crime but changing it, using unique title cards related to the story, and having blood drip on the title. Shot types and having a female hero/savior character also challenge norms. However, it follows conventions like having a female victim and including common magazine and poster elements.