Evaluation question 2

Evaluation question 2

• 1.
  Evaluation- Question 2 Howeffective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?
• 2.
  How did weplan to use synergy in our production pieces? Initially we were deciding on a object that would be frequently shown throughout our music video and ancillary products. We wanted an object that ties in with our lyrics and could easily be linked once the audience saw it. The first thing that popped into our head was a balloon because of our group name – H3LIUM. So therefore our audience could easily make that link. We planned to use this one prop throughout all our production pieces.
• 3.
  This was behindthe scenes of our music video(photography studio scene). This is where we really emphasised our synergy with the balloons.
• 4.
  What aspects ofthe video link with the digipak and advertisement?
• 5.
  Music video • Inour music video we had a range of outfits to adapt with every location we filmed in. • Our main synergy prop was the black balloon which was used throughout the music video. Digipak and Advertisement • When taking pictures for our advertisement and digipak, we had worn two outfits from our music video. • For every photo we had taken for our ancillary products we always had the balloon therefore our audience can make clear links These outfits are This outfit was These outfits from the from the were from the between our music video and ancillary products. Bowling scene. Library scene. Pub scene .
• 6.
  How successful doyou think your main and ancillary texts are? I had a variety of texts choices to choose from. After I had experimented with some texts and saw how they looked on my ancillary products, I decided to go with Bookman as this font was the most suitable for the theme of my digipak and advertisement therefore I think it is very successful. I chosen the colours Black and white which I have stuck to this colour scheme throughout my ancillary products.
• 7.
  Would my targetaudience be attracted to my ancillary texts? Yes No I think most of my target audience would be attracted to my ancillary text and products because its something different and the fact my colour scheme is tied around the black balloon makes it even more attractive. Also the pictures in the inside of my digipak is something young girls would be interested in because it gives more to our audience. However we cannot attract everyone, although we would like to. So not everyone would like the style of my ancillary products and text.