Evaluation Question 2

Evaluation Question 2

• 1.
  Question 2 -How effective is the combination of your main product and ancillary texts?
• 2.
  Text When choosing thetitle of the film trailer, I wanted to use a font that would give continuity across the three media forms (trailer, poster and magazine). To do this I look on various font websites to find a font that would suit the genre and style of the trailer. I chose the font featured below and used it on all three media platforms. The font is the colour white which may contrast the title text of a horror trailer as white goes against horror codes because dark colours are mostly associated with horror, however, I chose white because it stood out to the background of the trailer, poster and magazine so that the audience could see it clearly.
• 3.
  Content I have usedsimilar content for my trailer, poster and magazine cover. ‘Cairns Productions’ and ‘Coming Soon’ feature on my trailer and poster to give a relation between the two using an element of synergy. Also, my magazine and poster both have the same style text for the strapline which shows similarity between the two. - Magazine - Poster - Poster - Trailer
• 4.
  Imagery I have linkedthe imagery for my trailer, poster and magazine by using the same type of colour palette which is dark colours and this is a convention of horror movie trailers. My trailer is set at night meaning the whole setting is dark however, there are lights around and flashlights in several scenes. My poster has a dark grey and black background to give it an eerie, mysterious look and some of the text is black to support this look however there are some texts with a white colour so that it is clear to see against the full black parts of the poster. My magazine has a dark background apart from the light coming out from the cabin and some of the text is red to give it a bloody look however some of it is white so that it is understandable to read to the audience.
• 5.
  Synergy • Because mytrailer, poster and magazine have similar colours and fonts it is easy for the audience to identify all three as part of the same production and see that they go together. • The mis-en-scene is similar in all three elements as well as the location is the same and the characters are all wearing similar clothing. • The title is the same size, font and colour on all three platforms of the production which makes it easier for the audience to identify which movie the trailer, poster and magazine are from. Was synergy successful? • I think my productions have done well in creating synergy because I think the audience have been able to recognise the three elements as being linked with each other and this has influenced the audience to want to watch the actual movie.