The media products effectively link together through consistent use of the main artist's costume, props, poses, colors, fonts, and message across a music video, digipack, and magazine advert. Specifically, the artist wears the same hat in all pieces to create a distinctive image, holds a microphone in the same way, and features low-key lighting with a focus on the artist. The products also share a theme of success and use similar colors and fonts to visually connect the different texts.