Evaluation question 2

Evaluation question 2

• 1.
  Evaluation Question 2 Howdoes your media product represent particular social groups? Nathaniel Henri-Williams
• 2.
  What is asocial group A social group is where a certain group of people share the same or similar interests and have a similar lifestyle. It’s important that I know what type of social groups would be interested reading and buying my magazine. I need to be aware of who the magazine is going to attract, so that the cover contents, DPS and other conventions such as the feature article and coverlines/stories are appealing. Since these social groups make up part of my intended target audience.
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  My target audience/socialgroup I will be targeting a niche audience that will include both males and females but mainly males in the age bracket of 18-35. The reason for targeting mainly males is that the Hip-Hop industry is an industry that is heavily dominated by male artists. The reason for targeting this specific niche age group is that after conducting research into similar magazines such as Fader and Vibe I have found that they target similar age groups in particular Fader Magazine who is very modern stylish magazine, with their first official publication in 2000. Fader is one of the leading magazines for emerging music in general not just Hip-Hop and is highly popular at the moment. My target audience will also target people who are part of the working population that range from low to upper/middle class as Hip-Hop as a genre relates to many people of many different ethnicities, religions and backgrounds.
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  My Magazine cover
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  Class The social classthat my magazine represent is people who are part of the working population that range from low to upper/middle class. I feel that my magazine shows this & represents these social classes through the artist featured “Lil Lim”. Who tell us of his journey from poverty to fame. In his feature article the artist talks about his childhood and how he grew up as an illegal immigrant in Korea Town LA after emigrating from Panama, the place of his birth with his younger sister an mother to join their father in the US. I feel that my artist’s story can relate these social classes and to a lot of people who left their homes in foreign countries to migrate to places like the US and the UK to better their lives and follow their dreams. These people often started out poor and worked hard to be able to provide for themselves and their families, this links to and represents all social classes but especially the lower/ working class who started off low in the class system and made their way up through hard work. This is why my magazine’s target audience class wise is large ranging from low to upper/middle class. This is also because Hip-Hop as a genre relates to many people of many different ethnicities, religions and backgrounds.
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  Race Though Hip Hopis a predominantly black genre of music with a high majority of its fans and listeners being black (mostly African American). The genre tends not to be specific to one race of people and is largely open for enjoyment by all regardless, of race, ethnicity and background. Although the core race that my magazine represents as a social group would be the black or Latino(Hispanic) cultures/races that hip-hop originated from. However it can not be said that hip-hop culture only represents these races as hip-hop is much more than a bunch of stereotypes of certain cultures it represents all cultures as its such a diverse genre of music.
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  Gender The social groupthat my magazine represents gender wise is males. This conforms to hip-hop magazine conventions as the majority of hip-hop magazines target audiences are males ageing from (18 to around 35). This is why its common to see more male artists on the cover of hip-hop magazines than females. Also although my target audience includes both males and females, I feel that the social group it represents the most would be males as firstly my cover artist is male, secondly hip-hop is a male dominated genre from the roots all the way to the top with the majority of artists and people in the industry with important roles such as label owners and music directors, being male.
• 8.
  Sexuality  In termsof sexuality my magazine would best represent heterosexual males and females as my target audience includes both males and females ageing from 18 to 35. Furthermore in the industry it is uncommon to hear about artists being homosexual and being homosexual is very controversial in the hip-hop/rap industry and culture.