Evaluation question 2

Evaluation question 2

• 1.
  How effective isthe combination of your product and ancillary task?
• 2.
  This is mymagazine and digipak. Right away they combine as the inside cover of my digipak and the magazine advertisement both contain the same image. This is a decision I chose to make for that exact reason, I wanted that image to become one that would be instantly recognisable to the artist. I did however choose not to use the image on the front of the digipak as I didn’t want them as two different products to be completely unrecognisable. The common theme throughout both of these products is the natural nature imagery seen in both and a common green theme throughout both in order to tie into the costume warm in the image shown of the artist. I wanted this to be the case because the scenes in the final music video product are all very natural and shot outside. This is because I wanted to maintain the theme throughout and also give the video and digipak a very normal feel as Lauv is an artist that can be classified as a very normal guy such as artists like Ed Sheeran. Digipak and magazine advert.
• 3.
  Shots taken frommusic video and how they relate to the digipak and advertisement. These are two shots taken from my final media product. These images show the relation to my Digipak and magazine advertisement because they continue the naturistic theme. The consistent view of nature and natural imagery throughout both creates a brand identity which is something I felt was very important especially for an up and coming artist such as Lauv. I wanted this to be the brand identity in particular as I think it fits to the personality of the artist in particular and as he is new and up and coming I think it is key for people to understand and ultimately like the artist as well as the music. I also wanted to keep the imagery natural throughout as it shows continuity. My blog also includes an artist profile that includes the reason behind this specific song and it is about a hard break up. This is something everyone can relate to and can understand the need to be out in the world in order to take your mind of the situation you are in. The costuming in some of my music video is the same as in the digipak, this to me also creates a key continuity aspect to both products.