Evaluation question 2 media

Evaluation question 2 media

• 1.
  HOW DOESYOUR MEDIAPRODUCT REPRESENT PARTICULAR SOCIAL GROUPS? Chanelle Day
• 2.
  AGE Age is representedthroughout my whole magazine. The models that I have used on the front cover, the contents and the double page spread are all of a young age, around 16-17 years old. There is little variation in their age. This immediately implies that young people are interested in this genre of music and the artists in the RnB/ indie music genre are young. The model in the main image on the front cover is wearing an Adidas top. Adidas is a brand that is associated with teenagers and street fashion. This therefore adheres to the dominant hegemony that the youth are obsessed with their appearance and the way other people see them. People may see this as the artist trying to identify with the people in the same or similar age bracket to herself. Furthermore, it could be argued that she is trying to promote the brand and influence readers of my magazine to buy Adidas products. Other music artists have been seen to be wearing well known brands, like Adidas, thus it could be suggested it is a trend that people like to keep up with.
• 3.
  GENDER Gender is representedthrough my magazine by using both male and female models. On the front cover, I have used a female model, I feel like this challenges the typical codes and conventions of typical magazines because a lot of the magazines I have researched in my genre use male models in either a close up or medium shot. This is shown in the photographs on the left, from Q magazine, NME magazine and Rolling stones. On my contents page, there are two photograph, one of a female artist and the other of a male. Furthermore, my double page spread focuses on a male artist, there is a main photograph of him featured on the left and a smaller photo of him which accompanies the text. The RnB/indie genre is centred around many around male solo artists or bands, however this is not always the case. Consequently, I believe that gender is represented through my magazine in a fair way with gender diversity being demonstrated.
• 4.
  RACE/ETHNICITY Race and ethnicityis represented through my magazine by the models I used and their ethnic backgrounds. On the front cover, the model I used was not White British. However, on a lot of the music magazines that I previously researched, the models on the front cover were White British. This could be due to the fact, a lot of indie and R and B artists derive from Britain or have British backgrounds. It could be argued that the model on my front cover challenges the conventions of typical music magazines in my genre. However, all of the other models that featured my contents page and my double page spread are White British so, in a way, my magazine is mainly focused around males and females who are white and have British background. Consequently, although one of the artists used is not white British, my other models are, so it can be said that the race and ethnicity represented in my magazine conforms to how other music magazines present this social group.
• 5.
  CLASS AND STATUS Thesocial concept of class and status is shown in my magazine by the artists that are used. For example, as mentioned before, the models are all young and would be in education, therefore they fit into the ’E’ demographic suggesting they have a low disposable income and rely on parents and other relatives. Furthermore, their status may be relatively low because they might still be under the control of their parents or teachers, meaning they do not have a lot of power over others. The audience may identify with these people and share the same class/status making it easier for the reader to connect with what the artists are saying. It is hard to identify their class by the photographs however if the audience were to see the magazine, I think they would say the artists are working to middle class. This information can be gained by the artists’ clothing and accessories. For example, the model on the front cover is wearing an Adidas top which would not be associated with the middle or upper class.